Promoted to Director in 2020. Develop marketing/brand/sales B2B go-to-market strategies and activation plans for the $400MM Equipment & Furnishing division (Capital & Furniture, Therapy & Rehab, Durable Medical Equipment, Patient Handling, Falls Management) that support sales and profit objectives. Upgrade the user experience and create content strategy for ecommerce site. Develop Field Sales Rep training/education to drive demand in Acute/Post-Acute/Surgery Center/Physician Office/Education &… Show more Promoted to Director in 2020. Develop marketing/brand/sales B2B go-to-market strategies and activation plans for the $400MM Equipment & Furnishing division (Capital & Furniture, Therapy & Rehab, Durable Medical Equipment, Patient Handling, Falls Management) that support sales and profit objectives. Upgrade the user experience and create content strategy for ecommerce site. Develop Field Sales Rep training/education to drive demand in Acute/Post-Acute/Surgery Center/Physician Office/Education & Research channels.● Created B2B integrated advertising campaigns, promotions, PR, ecommerce integration and tradeshow strategies/support to drive lead generation increasing sales 15%+ YOY for last 5 years.● Developed a successful integrated marketing campaign (digital/social/e-mail) for Capital offering exceeding goals by 300% for impressions, 32% in CTR and drove the highest site pageviews and average time on page to date.● Launched a Therapy & Rehab LinkedIn page that increased followers 4x within a year increasing awareness.● Won division of the year through strong sales enablement and marketing support. Show less

Created and drove marketing and sales B2B strategies and activation plans for the $300MM Equipment & Furnishing division. Collaborated with marketing support services and other internal partners. ● Crafted communication tools for field sales reps to utilize to drive awareness and sales such as targeted presentations, catalogs, e-blasts, e-newsletters, webpages and instructional and marketing videos.● Created corporate newsroom articles that drove education and awareness around various… Show more Created and drove marketing and sales B2B strategies and activation plans for the $300MM Equipment & Furnishing division. Collaborated with marketing support services and other internal partners. ● Crafted communication tools for field sales reps to utilize to drive awareness and sales such as targeted presentations, catalogs, e-blasts, e-newsletters, webpages and instructional and marketing videos.● Created corporate newsroom articles that drove education and awareness around various topics within safe patient handling and therapy & rehab. Deployed to a dedicated list of customers.● Won division of the year. Show less

Health & Wellness (2014–2016), Owned Brands Consumables/Household (2014), Seasonal (2010–2014). Developed marketing/brand B2C strategies and activation plans that drove demand through strong positioning. Created multi-million dollar mass advertising campaigns (TV, radio, digital, social, mobile, e-mail), promotional programs, PR, ecommerce integration, and in-store signs/marketing events targeted to general market, US Hispanic and Puerto Rico. Partnered with Operations to develop field… Show more Health & Wellness (2014–2016), Owned Brands Consumables/Household (2014), Seasonal (2010–2014). Developed marketing/brand B2C strategies and activation plans that drove demand through strong positioning. Created multi-million dollar mass advertising campaigns (TV, radio, digital, social, mobile, e-mail), promotional programs, PR, ecommerce integration, and in-store signs/marketing events targeted to general market, US Hispanic and Puerto Rico. Partnered with Operations to develop field communication programs to drive local activation of marketing programs and improve employee/store awareness and compliance.● Led market research (equity, branding, concept testing) to drive positioning, copy/ad development and branding.● Launched new chronic health conditions enterprise platform that drove $13 ROAS. Developed strategy, KPIs, activation plan/tactics, creative and new webpage. Secured $7MM in vendor funding.● Developed/executed Owned Brand 360° marketing campaign achieving record level brand awareness and trial. Won 2014 Store Brands Innovation Award for television advertising for Ology personal care/household brand.● Led integration of WebMD content into enterprise health and wellness vehicles distributed in and out of store including brochures, signs, displays and circulars. Managed relationship and developed processes.● Launched integrated holiday/seasonal campaigns (Christmas/Easter/Mother’s & Father’s Day/Back-to-School) including targeted mass media (TV/radio/digital/social) that drove persuasion, consideration and positive ROI.● Developed in store toy donation program supporting Toys for Tots, integrating with The Ellen Show to drive reach. Created in store holiday atmosphere. Show less

Promoted to Sr. Marketing Manager. Managed and marketed a $40MM line of Japanese premium cutting tools and accessories targeting contractors, industrial users and craft/hobby enthusiasts within North America. Developed and executed short and long term B2C and B2B brand and trade strategies for Mass, Home Improvement, Craft and Industrial channels. Crafted and implemented advertising and promotional strategies. Developed copy, created collateral, POP materials, direct mail, PR and e-mails to… Show more Promoted to Sr. Marketing Manager. Managed and marketed a $40MM line of Japanese premium cutting tools and accessories targeting contractors, industrial users and craft/hobby enthusiasts within North America. Developed and executed short and long term B2C and B2B brand and trade strategies for Mass, Home Improvement, Craft and Industrial channels. Crafted and implemented advertising and promotional strategies. Developed copy, created collateral, POP materials, direct mail, PR and e-mails to drive awareness. Designed and launched premium package design that was well received by trade and consumers driving incremental sales. Determined pricing.● Increased revenue and EBITA by 15% annually through implementation of solid marketing and trade strategies. Gained distribution into Lowe’s and Home Depot increasing revenue by $15MM ● Successfully introduced 20+ new products contributing $4MM in revenue.● Redesigned website increasing monthly visitors 3x driving online revenue and margin.● Developed and executed tradeshow strategies increasing sales by driving booth traffic and strong sales tactics. Show less

● Designed and launched premium package design by utilizing marketing research that was well received by trade and consumers driving incremental sales● Commissioned market research and consulting projects to better understand market size, brand penetration, competition, consumer insights and package design.

Managed $70MM print and software map and atlas division with P&L responsibility. Created channel strategies for Mass, Club, Office, Grocery/Convenience, Drug, Gas, and Book retailers. Supported Premium & Incentive business. Developed regional advertising and PR campaigns, determined pricing, forecasted sales and managed inventory. Conceptualized and executed market research strategies to enhance products and understand target market needs. Managed licensing relationships.

Developed package design, determined pricing, forecasted sales and managed inventory. Distributed products direct and via Direct Store Delivery (DSD).