Empowering brand leaders with actionable consumer insights to make decisions that propel their brands forward- Connect your ideas to your consumers to ensure successful market fit and execution- Frame up opportunities - Understand consumer and competitive market dynamics- Track consumer perceptions- Understand what went wrong and how to fix it for next time

Business strategy focused on helping start-ups and smaller, private companies grow through a consumer benefit-based road map. Experience contributing to innovation across diverse industries: Consumer electronics, health and wellness, food, beauty, self-driving cars, cryptocurrency, craft alcohol, cannabis, pets, toys, and entertainment. Wide toolbox of creative research tools and methodologies for limited marketing budgets.Provided consumer insights to executives at a high-end pet company that helped them make growth decisions from $50MM to $300MM.Conducted consumer profiling research that helped a technology start-up launch a portfolio of targeted consumer micro-robotic products.Helped a high-tech car company fine tune communication around consumer safety and technology concerns.

Contributed to product and communication launches for tent pole brands (e.g., Barbie and UNO), licensed brands (e.g., WWE, Batman), and new brands (e.g., My Scene) in both domestic and international markets. Key contributions were the development of creative qualitative methodologies that helped generate innovative concepts earlier in the product development process and quantitative methodologies that helped better predict the success of advertised drivers in the market.I was promoted from Sr. Analyst in 2002, from Manager in 2005, and from Sr. Manager in 2008.

I was a consumer insights specialist, working with cross-functional product development teams, to develop and design new products and environments. I conducted the UX research that helped in the development of a rapid at-home HIV test, a surgical tool that removed tumors from the nose and throat, a Starbucks coffee maker, and the new redesign of the flagship FedEx service center in NYC.

I conducted mock trial research for civil trial attorneys to help develop persuasive trial strategies for their opening and closing statements, as well as their witnesses. Working with top law firms, across the nation, I supported cases that covered communication challenges in entertainment, aviation, patent infringement, and medical device litigation.