• Connect the brand with an audience through digital storytelling and content creation. • Ideate, research, strategize and collaborate with Strategy Team to develop content briefs that propel client brands forward and supports campaign objectives and business goals.• Write lead generation content including blogs, social media copy, profiles, video scripts, brochures and infographics• Maximize the life and use of all content and how each content piece can be maximized in a campaign• Plan, write and host webinars

Lead Content Writer & Producer for HockeyXtra. Our mission is to tell positive stories in minor hockey.

☑ Collaborated with a team of writers, producers and broadcasters—presided over the development of shows and documentaries for global corporates and networks. ☑ Partnered with company’s senior executives, assessed potential scripts, identified client buying motivators and spearheaded production life cycle, managed budgets and established timelines to exceed target deliverables.☑ Presented ideas for networks and corporates to new shows and documentaries, developed topics, pioneered scripts & episodes and managed production life cycle.☑ Established timelines and budgets, and supervised the development of show topics, episodes, titles and storylines. ☑ Assessed client needs, market demand and consumer demographics and steered the development and implementation of promotional videos, press releases, announcements, new product launches and synopsis.☑ Orchestrated primary and secondary research and conducted interviews with subject matter experts to acquire information and provide support across all stages of production.☑ Steered the development of marketing materials and video content to advertise upcoming projects and improve attendees’ participation rates.☑ Worked closely with online marketing teams to promote new shows and upcoming episodes through social media platforms that included Facebook, Twitter and Instagram. ☑ Established long and short-term goals and provided ongoing support to ensure compliance with quality standards and corporate guidelines.