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As a seasoned strategic marketing and business development specialist with over 16 years of experience, I've honed my skills in driving growth, enhancing operational efficiency, and spearheading innovative marketing initiatives across various industries.My career is defined by a passion for transforming businesses and creating exceptional customer experiences. From startups to established companies, I've partnered with over 50 businesses, providing comprehensive support in critical areas:- Strategic Planning & Execution: Developing and implementing data-driven strategies that align with business goals and market demands.- Digital Transformation: Leveraging cutting-edge technologies and platforms to enhance brand visibility and customer engagement.- Operational Leadership: Optimizing processes and resources to drive efficiency and sustainable growth.- Brand Development: Crafting compelling brand narratives and executing multi-channel marketing campaigns that resonate with target audiences.- Business Growth: Identifying new opportunities, entering new markets, and scaling operations to achieve ambitious growth targets.Key achievements include:- Increased brand visibility by 45% for 19 subsidiary companies in the hospitality sector- Pioneered plant-based dining experiences, positioning VegSouth as a leader in the growing plant-based market- Successfully led creative teams in developing innovative digital solutions for a diverse clienteleMy approach combines analytical rigor with creative problem-solving, always keeping the end goal in sight: driving measurable results and creating value for the business and its customers.Whether you're a startup looking to establish your market presence or an established company aiming to reinvigorate your brand and operations, I bring strategic insight and hands-on experience to help you achieve your goals.Let's connect and explore how we can drive your business forward in this ever-evolving market landscape.
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OwnerVegsouth InitiativeRaleigh, Nc, Us -
Director Of Marketing And Business DevelopmentSouthern Spine Chiropractic May 2023 - PresentI am at the forefront of shaping and executing strategies that enhance our brand's visibility and drive business growth. My role encompasses a diverse range of responsibilities, each aimed at fostering the clinic's reputation as a leader in chiropractic care.Key Responsibilities:• Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that effectively communicate our brand's value and expertise in chiropractic services. This includes digital marketing, content creation, social media management, and community outreach programs.• Business Development Initiatives: Identify and pursue growth opportunities by forging strong relationships with healthcare providers, community partners, and business organizations. My focus is on expanding our patient base and establishing Southern Spine Chiropractic as a trusted name in health and wellness.• Market Analysis and Insights: Continuously analyze market trends and patient needs to ensure our services are aligned with current demands. This involves staying abreast of industry advancements and adapting our marketing efforts to remain competitive and relevant.• Brand Management and Promotion: Oversee the creation and dissemination of promotional materials and campaigns, ensuring consistent and effective brand messaging across all platforms.• Patient Engagement and Retention: Design and implement targeted campaigns to enhance patient engagement, satisfaction, and retention. This includes developing educational materials and initiatives that underscore the benefits of chiropractic care.• Collaborative Team Leadership: Work closely with healthcare professionals, administrative staff, and external partners to ensure a unified approach to marketing and business development, fostering a culture of excellence and innovation within the clinic. -
OwnerVegsouth Initiative May 2019 - PresentRaleigh, North Carolina, UsVegSouth is at the forefront of the plant-based revolution, pioneering a range of unique dining experiences since 2019. Our mission is to make plant-based cuisine not just an alternative, but a first-choice for a diverse range of customers. We bring this vision to life through our five distinctive concepts:Element Gastropub: Nestled in Downtown Raleigh, this gastropub is a fusion of innovative plant-based cuisine and a vibrant atmosphere, setting a new standard for modern, sustainable dining.The Dirty V Plant-Based Noshery: Located in Apex, this noshery offers a delightful array of plant-based dishes, combining classic comfort foods with a sustainable twist, appealing to all palates.De Plantas Latin-Fusion: Situated in South Raleigh, De Plantas showcases the rich flavors of Latin cuisine, reimagined with a plant-based focus, offering a unique and exciting dining experience.VegSouth Catering: Our catering service brings the magic of plant-based cuisine to events and gatherings. From intimate dinners to large celebrations, we provide a diverse menu that promises both taste and sustainability.Southern Roots Meals: Our newest addition, offering a wholesome selection of plant-based meals that are rooted in southern tradition, providing a delicious, healthy option for the conscious eater.With over 80 years of combined experience in the hospitality industry, our team expertly manages each concept, ensuring that whether it’s restaurant operations, catering, or new ventures, the essence of plant-based dining is celebrated and shared.Join us on our journey as we continue to expand the horizons of plant-based hospitality. Follow VegSouth to stay updated on our ventures, learn more about our sustainable dining options, and discover how we're making plant-based food a relatable choice for everyone. -
Chief Executive OfficerCarey Kidd Group, Llc May 2007 - Present• Business Growth Catalyst: Partnered with over 50 businesses, providing comprehensive support in startup stages, operations, and branding initiatives, contributing to their foundational success.• Problem-Solving Expertise: Known for resolving challenges efficiently and effectively, ensuring seamless operational flow and client satisfaction.• Project Management Prowess: Demonstrated exceptional project management skills, successfully overseeing more than 1,000 projects, consistently meeting deadlines and adhering to budgets.• High-Pressure Performance: Excelled in executing projects with tight turnaround times, maintaining high-quality standards under demanding circumstances.• Social Media Strategy Leader: Drove significant increases in reach and interaction on platforms like Facebook and Instagram, creating viral content that captivates and engages.• Campaign Success Architect: Achieved a monumental 400%+ increase in gross sales through the development and implementation of impactful marketing campaigns.• Brand Value Enhancer: Significantly boosted a brand's value, including a 45% increase in customer retention and over 40% rise in long-term sales. This was accomplished by adopting an aggressive, systematic approach to enhance customer retention management, brand outreach, and marketing across social media, email, and guerrilla campaigns.• Technical Innovator: Designed and structured sophisticated backends, integrating social media platforms and landing pages with click funnels and email customer retention workflows, enhancing digital marketing efficiency.
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Director Of Marketing And Business DevelopmentHibernian Hospitality Group May 2011 - Present• Strategically Enhanced Brand Visibility: Successfully crafted and implemented marketing strategies for 19 subsidiary companies, including our newest venture, Hop Shots Putt Putt. This resulted in a 45% increase in brand awareness, driven by innovative marketing materials and a focused approach to brand promotion.• Drove Sales Growth: Spearheaded the initiation, design, and execution of over 18 diverse campaigns across the entertainment, food and beverage, and nonprofit sectors. These efforts led to a notable 12% increase in sales.• Diversified Customer Base: Expanded our demographic reach by developing and deploying targeted marketing strategies across all 19 companies. This involved coordinating efforts across a team of over 100 employees to enhance market penetration and engagement.• Established Brand Identity: As a Graphic Designer, played a crucial role in creating and solidifying a strong and recognizable brand identity, contributing significantly to the company’s competitive market positioning.• Expanded Client Network: Facilitated the growth of our client database and elevated brand recognition through dynamic, entity-specific social media campaigns.• Client Relationship Management: Expertly managed relationships with high-profile clients, including 419 Glenwood, The Sage Room, Highgarden, Botanical Lounge, The Charlotte Beer Garden, Canopy Charlotte, Aunty Betty’s Gin & Absinthe Bar, The Hibernian Irish Pubs, The Station Restaurant, The Raleigh Beer Garden, Watts & Ward, and our latest addition, Hop Shots Putt Putt. These efforts have ensured sustained business growth and strengthened partnerships. -
Director Of Creatives And Web DevelopmentInto The Blue Creative Business Agency Jun 2023 - Oct 2024Boca Raton, Florida, UsI lead a dynamic team in crafting innovative and impactful digital solutions for a diverse clientele. My responsibilities are centered around driving creative excellence and technical prowess in the digital space.Key Responsibilities:• Creative Vision and Strategy: Develop and execute a cohesive creative vision that aligns with client objectives and the agency’s brand ethos. This involves overseeing all creative processes, from concept development to execution, ensuring that each project is innovative, relevant, and impactful.• Web Development Leadership: Guide the web development team in building user-friendly, aesthetically pleasing, and technically sound websites. My role encompasses not just the technical aspects of website creation but also ensuring these digital assets effectively convey the client's brand and message.• Team Management and Development: Foster a collaborative and inspiring environment for the creative and web development teams. I focus on nurturing talent, encouraging creative freedom, and ensuring skill development aligns with industry advancements.• Client Collaboration and Consultation: Work closely with clients to understand their vision and goals, translating these into digital strategies and solutions that exceed expectations. My role involves maintaining strong client relationships through effective communication and delivering on promises.• Innovation and Trends: Stay abreast of the latest trends in digital marketing, web design, and technology. I ensure that our agency remains at the forefront of innovation, offering clients cutting-edge solutions that keep them ahead of the curve.• Project Management: Oversee multiple projects from inception to completion, ensuring they are delivered on time, within budget, and to the highest standards of quality. -
Marketing DirectorFortune Management Sep 2022 - Dec 2023San Jose, California, Us• CRM Implementation Leadership: Spearheaded the planning and execution of a comprehensive CRM platform, tailored to integrate seamlessly with the sales processes of over 75 franchises. This strategic initiative significantly elevated sales efficiency and supported the needs of more than 120 coaches and franchise owners.• Website Development and Optimization: Initiated and oversaw the development of a new company website, incorporating multiple funnel flows. This project was pivotal in enhancing our digital presence and effectively driving click funnels, thereby boosting online engagement and lead generation.• Strategic Collaboration: Worked closely with the Chief Strategy Officer to refine and enhance marketing programs and protocols, ensuring alignment with organizational goals and market trends.• Social Media and Content Production: Produced a diverse array of social media content, including videos, graphics, and SEO-optimized blog articles, to strengthen our brand presence and reach.• Targeted Campaign Management: Launched and managed social media awareness campaigns specifically tailored for doctors and dentists, achieving notable increases in targeted engagement.• Event Marketing and Support: Collaborated with the CORE Leadership Team to meet the marketing and promotional needs of major events such as DS World and Annual Planning, contributing to their success.• Innovative Educational Tools: Pioneered software systems for issuing Continuing Education Certificates, enhancing the educational value offered to professionals attending our seminars. -
Marketing DirectorTrublu Dental Management Sep 2022 - Sep 2023Charlotte, North Carolina, Us• New Platform Development: Key contributor in the development of innovative platforms for emerging TruBlu concepts, playing a vital role in their evolution and market introduction.• CRM Implementation and Collaboration: Led the implementation of a comprehensive CRM system for TruBlu Direct, in partnership with the VP of Sales, significantly improving lead organization and management efficiency.• Newsletter Strategy and Execution: Directed the creation and distribution of engaging monthly newsletters for TruBlu Direct, effectively bolstering customer retention and loyalty.• SEO-Driven Content Creation: Crafted and optimized web content to enhance online visibility and engagement, employing advanced SEO techniques.• LinkedIn Marketing Success: Dramatically increased TruBlu Dental Management’s LinkedIn presence, achieving a 475% rise in unique and targeted visitors through strategic, non-paid growth initiatives.• Targeted Campaign Leadership: Initiated and managed targeted marketing campaigns aimed at dentists and dental professionals, leading to a notable uptick in lead generation.• Sales Collaboration and Engagement: Organized and executed sales calls with Fortune Management Franchisees and Coaches, fostering productive sales partnerships and collaborative success.• Press Release Authorship and PR Collaboration: Authored impactful press releases on significant partnership agreements and worked closely with PR distribution platforms for maximized outreach and public relations impact. -
Director Of OperationsSarai Indira Productions, Inc Nov 2014 - Apr 2022• Brand Development and Expansion: Played a pivotal role in the development and expansion of the brand for renowned social media influencer, Massy Arias. My strategic approach in brand building and content creation significantly contributed to the influencer’s company growth and market presence.• Revenue Growth and Campaign Management: Spearheaded the creation and management of multiple social media campaigns and R&D initiatives, leading to a remarkable achievement of over $10M in gross revenue with a high-profit margin. These campaigns were instrumental in elevating the profiles of our main clients, Tru Supplements and Massy Arias, in their respective markets.• Collaborative Branding Initiatives: Worked closely with Massy Arias in shaping her brand identity and content strategy. This collaboration was key to ensuring that the brand’s messaging was authentic and resonated with the target audience.• Budget Management Expertise: Demonstrated expertise in managing and controlling substantial budgets, ranging from $10k to $50k, ensuring optimal allocation of resources for maximum impact and efficiency.• Leadership in Team Management: Led a diverse team of 10 professionals specializing in graphics, video production, web development, and customer service. My leadership ensured cohesive team efforts and high-quality outputs, contributing to the overall success of our projects with Tru Supplements and Massy Arias.
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Co-Founder / Managing OperatorInnovative Marketing Agency Jan 2015 - Apr 2018Like you, we’re passionate about what we do. We thrive on transforming ideas, no matter how big or small, into flourishing businesses. But as exhilarating as starting a small business can be, the demands are equally stressful and complicated at times. We're here to help incubate start ups and create new development for companies in the South Florida / Orlando, North and South Carolina, and California Markets! We specialize in web and graphic as well as marketing and new development for small and large corporations! -
Partner / Web DeveloperFitstrong Supplements Mar 2012 - Nov 2014• Dynamic Team Collaboration: Played a pivotal role in a team of six certified online personal trainers, renowned for their expertise in respected fitness fields. Together, we crafted a robust training program that effectively met diverse client needs.• Nutrition Program Development: Collaboratively worked with a registered dietitian and a medical advisory board to develop personalized nutrition programs. My commitment to delivering exceptional customer service ensured that clients received comprehensive and tailored health guidance.• Web Development and Inquiry Management: Spearheaded the web development for our team, efficiently managing and organizing client inquiries. This role was instrumental in maintaining smooth operations and enhancing client engagement for all six trainers.• Innovative Template Design: Created user-friendly and efficient templates for trainers, streamlining their workflow and improving the overall efficiency of our training programs.• Significant Sales Achievement: Drove an impressive $75k in gross sales during the first month following our website launch, a testament to my effective marketing strategies and the high-quality service provided by our team. -
Chief Technology & Branding OfficerThe Eft Group Personal Training Mar 2011 - Nov 2014• Strategic Marketing Success: Orchestrated and executed innovative marketing strategies that resulted in a significant 15% sales increase within the first three months, demonstrating a keen understanding of market dynamics and consumer needs.• Web Development Leadership: Oversaw the comprehensive web development for all five companies under Triumph Group Management, ensuring a cohesive and effective online presence that aligns with each brand’s identity.• Collaborative Digital Media Partnerships: Fostered strong partnerships with the Digital Media division, working collaboratively with a diverse range of clients within the umbrella company. My role was instrumental in facilitating daily interactions and ensuring client satisfaction.• Social Media and Advertising Expertise: Led successful social media campaigns and advertising initiatives for all company entities. These efforts significantly expanded our client network database and elevated brand recognition, cementing our companies' status in the market.• SEO and Online Visibility: Implemented advanced social media and SEO strategies, positioning the company at the forefront of search engine rankings. My expertise in digital marketing tactics directly enhanced online visibility and brand authority.• Platform Enhancement for Stakeholder Relations: Upgraded all platforms related to customer and employee relations, including social media, Google, and Yelp. Utilized tools such as Asana, HubSpot, and HootSuite to streamline communications and improve engagement.• Client Relationship Management: Successfully managed relationships with a wide array of clients across the country, including prominent fitness brands like Retro Fitness, Rapid Fitness, World Gym, IronFlower Fitness, Gold's Gym, Snap Fitness, Spunk Fitness, and FitStrong MankoFit Online Personal Training. My approach focused on understanding each client’s unique needs and delivering tailored solutions.
Carey Kidd Skills
Carey Kidd Education Details
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North Carolina State University
Frequently Asked Questions about Carey Kidd
What company does Carey Kidd work for?
Carey Kidd works for Vegsouth Initiative
What is Carey Kidd's role at the current company?
Carey Kidd's current role is Owner.
What is Carey Kidd's email address?
Carey Kidd's email address is ki****@****ail.com
What is Carey Kidd's direct phone number?
Carey Kidd's direct phone number is +191962*****
What schools did Carey Kidd attend?
Carey Kidd attended North Carolina State University.
What are some of Carey Kidd's interests?
Carey Kidd has interest in I'm Infinitely Curious, I'm A Vegan, I'm Motivated, Strategy, I'm Determined.
What skills is Carey Kidd known for?
Carey Kidd has skills like Social Media Marketing, Social Media, Marketing, Seo, Social Networking, Graphic Design, Public Relations, Web Design, Entrepreneurship, Facebook, Customer Service, Photoshop.
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