All the things!

- Integrated Customer Data Platform Redpoint. Developed new internal system architecture with RESTful API integrations and MySQL.- Developed multi-channel engagement dashboards using Google Analytics and MS-excel to report daily metrics for stakeholders and to ensure platform efficiency- Implemented new customer cross-platform GTM plan and annual KPIs, increasing conversion rate by 18% and generating $400K new revenue within first 30 days- Automated CRM operations, reducing manual resources by 75% within nine months.- Increased modular content components by 300% for all lifecycles.- Part of data management agile swarm, strategizing and building optimized frameworks for out- dated, 25-year old customer data stack.- Partnered with Product, Sales, and Marketing teams to develop customer personas from customer and sales data, removing legacy audience segments.- Owner of partner relationships with third-party CRM vendors.

• Company’s sole designer• UX research, product design, logo design• Redesigned 10+ year-old internal-facing software for better client relations, both domestic and international• Reported higher ratings of client satisfaction from deployment of new interfaces• Decreased call time of associates with clients for troubleshooting• Streamlined workflows through peer-review research, client journey mapping, and surveying• Implemented UI design system using Sketch for standardization of key components and structure• Developed design system using Less CSS library and CSS Grid

- Part of team of 8 engineers building internal CRM platform for the Marketing org.- Transitioned off of Salesforce, reducing tooling costs by $1.2 million with 200% ROI in the first year. - Scaled internal tooling internationally to EMEA, APAC, and LATAM.- Scaled internal tooling to manage 1 billion email sends per day.- Developed UI and front-end systems with Ember.js, Angular,js, Sass CSS, and Bootstrap.- Integrated dynamic data into front-end components using JS ETL libraries and Node.js.