As a senior-level researcher and leader at Bovitz, I provide strategic research consulting services to leading companies in retail, entertainment/media, CPG, and more.Oversee a team of six researchers, with primary day-to-day roles being thought leadership and translating data into actionable insights and recommendations for our clients, while ensuring that consumers are at the forefront of all key decisions. Also lead the research design/proposal development for new business opportunities.In my nearly two decades at Bovitz, have worked across numerous industries and in all sorts of client environments, from hands-on/collaborative to skeptical/guarded. I am an expert and believer in the power of consumer voices and have helped brands navigate the challenges that come with becoming people-first enterprises.Key clients I have supported in my time at Bovitz include:• Retail - Target, Best Buy, CVS/pharmacy, REI, Bealls• Entertainment/Media – Disney, NBCUniversal, Warner Bros. Discovery, Netflix, Twitter• CPG – Mars, General Mills, Nestle, Beyond Meat• Other – 3M, CITGO, Compassion International, Coty, Dunkin’, Fiskars, NBA, Noom, Papa John’sSpecific expertise areas include market assessment and segmentation, product development and optimization, advertising and communication, customer loyalty, and brand strategy.Based remotely in Seattle (company offices in Los Angeles, New York, and New Orleans)Previous positions:• Senior Research Manager (2004-2007)• Research Director (2007-2009)• Senior Research Director (2009-2010)• Vice President (2010-2014)

Managed custom marketing research studies for Harley-Davidson. Primary areas of research included customer satisfaction, product development, and sales forecasting.Previous positions:Project Director (2001-2004)Senior Research Analyst (2001)