Leading Brand & Integrated Marketing for Wayfair in the EU, with a strong focus on Brand Strategy, Consumer Insights, Campaign management and onsite marketing for all Brand and Promo Campaigns across Germany, UK and Ireland.

Leading all Marketing Communications, Brand Story Telling, and Key Accounts globally for SideChef. Building an immersive consumer experience through inspirational culinary stories to empower home cooks to discover, learn, create, and experiment in the kitchen. Business owner for SideChef Premium, SideChef's first immersive cooking subscription service. The service offers home cooks access to hundreds of meal plans, recipes, tips, and behind-the-scenes knowledge from world-renowned chefs and influencers. SideChef is available on Amazon Alexa, Google Home Hub, Facebook Portal, and Samsung Bixby. Highlights of 2021:- SideChef x Electrolux EU x Le Cordon Bleu launch sustainable cooking experience on SideChef Premium- SideChef x Mashable top 5 home cooking apps- SideChef ranked 77 on the FoodTech500 by Forward Fooding- SideChef launches Personalized Meal Plans with grocery integration in collaboration with WalmartHighlights of 2020:- SideChef launches on Portal by Facebook- Culinary partnership with Panasonic North America - Launch of SideChef Premium - SideChef subscription business - Content collaboration with Partnerships for a Healthier America- Apple App Store - App of the Day feature on Twitter- SideChef Premium featured in Top 100 Food Trends for August - Trend Hunter- SideChef featured as top Gluten-Free App of 2020 - Healthline- SideChef Premium featured as the only Digital Cooking Platform empower home-cooks to be be an all-star Chef at home - Forbes - SideChef rolls out 10,000 one-click shoppable recipes in partnership with Walmart North America- SideChef is featured as Apple App Store App of the Day October 2020 - SideChef awarded Gold in The Consumer World Awards - Consumer Software Category- SideChef x Walmart exclusive in Business Insider- SideChef Premium launches Step Stool Chef Cooking School for Kids www.sidechef.com

Global Client Service Director leading a portfolio of Technology and Airline brands, with both a Local and Global remit. Team leadership for the Creative and Strategic development of all communication campaigns for Thomas Cook Airlines and Nikon Imaging Global. Working with both the Nikon Global Marketing Team, based in Singapore as well as the Nikon Germany team, to lead Global, Regional and Local Campaigns and assets as well as locally trans-created campaigns suitable for the local market audiences. This includes assets across Print, Digital Film and Social. Management of all ATL and Social Campaigns for Thomas Cook Airlines for all communication outbound from the UK to Global Destinations. This includes all Print, Radio, OOH, Airport Communication, Sponsorship and Social campaigns on owned platforms including Facebook and Instagram. Working with teams based out of the United Kingdom to develop strategic platforms and deliver production of global assets in key markets such as the US, Mainland Europe and the Caribbean. Highlights: Launching the Nikon D850, one of the most highly anticipated DSLR launches in recent years, focusing on a Pro Photographer Market. A Global Shoot, across 9 countries, with four Leading Nikon Ambassadors, capturing their journey to shoot the image of their life-time.

Business Director working on a portfolio of Financial Services, Hospitality, Fashion Retail brands across Traditional Advertising, E-Commerce, Performance Marketing and Social with a Local, Regional and Global remit. Leading a dynamic team of individuals in the strategic and creative development of campaigns for Financial Services brands, Hospitality Brands and Fashion Retail Brands. Management of all ATL and BTL campaigns with experience across TV, Radio, Print, Social Media, Digital, Events and Brand Activations. Whilst Brand management and strategic stewardship continue to be a focus, my role is prioritised on the delivery of positive financial and commercial gains, team structures, new business development, operations and management at a more macro team level. Highlights: Presenting at the 2015 Cannes Lion Innovation’s awards on The Face of Litter campaign, a multi-award winning project for local client Hong Kong Clean Up. Winning two regional accounts with a Performance Marketing Focus – Hyatt Hotels APAC and Esprit APAC.

Group Account Director, focusing on Financial Services accounts in both Hong Kong and Regionally Asia markets. This included the CompareAsiaGroup one of the most comprehensive comparison platform in Asia. A brand focused on finding consumers the right product at the best price, across financial categories including Credit Cards, Travel Insurance, Personal Loans and Insurance. Together with the Hong Kong team, we launched a television commercial for Moneyhero.com.hk, which was well received by the market.

Project Manager within the Consumer Marketing & Branding department at DFS Group Limited, with emphasis on Global Creative. Focus on consumer marketing and branding within 11 International Airports throughout Asia, North America, UAE and New Zealand, the management of creative for owned digital platforms and CRM communication. Working as part of the Global Creative & Branding Team, managing both Global Creative Campaigns, as well as location specific communication answering on either consumer or location based needs and relevancy. The management of an internal design team as well as partnering agency, which includes client service to the general business, production, traffic. Highlights include: Working with both local Hong Kong marketing and retail specialist teams across our various locations to build a Global brand, whilst still ensuring local relevance in many different markets. The management of digital creative, for the DFS brand as well as being a part of the launch of the brands first e-commerce venture in Singapore.

The Group Account Director on the Revlon South Africa business, with brands including Revlon Cosmetics, Revlon Fragrances, Almay Cosmetics, Charlie Cosmetics and Fragrances, ColorSilk and Mitchum. Leading the specialist teams focusing on strategic and creative development of campaigns for Revlon South Africa and regional African communication activities. Management of all ATL and BTL campaigns across all TV, Radio, Print, Social Media and Digital. Brand management and strategic stewardship were at the heart of my role, identifying those key consumer touch points to achieve both communication and business objectives, across a diverse African consumer. Highlights include: Launching the first Revlon brand ambassador for any market outside of the US, in South Africa, along with a new Revlon brand communication platform and the launch of ColorStay Foundation into the South African market.

The Account Director on Queenspark Clothing, Heinz South Africa, SC Johnson South Africa and Anti Illicit Trade for British American Tobacco. The role included client relationship management, media liaison and management, account financial management as well as strategic involvement across all of the various accounts and brands. Working with Ogilvy & Mather London as well as Ogilvy & Mather Chicago on the SC Johnson accounts.The Senior Account Director on the Revlon South Africa business, with brands including Revlon Cosmetics, Revlon Fragrances, Almay Cosmetics, Charlie Cosmetics and Fragrances, ColorSilk Hair Colour and Mitchum Antiperspirant.

Was initially employed to work as an Account Executive on retail account Ackermans, supporting the Account Director on clients including Cape Union Mart, Truimph, The Cape Argus Newspaper and Hang Ten.Role and responsibilities included: account administration, status report management, creative briefing, basic financial administration, competitor analysis, research, project management, liaison between various agency departments as well as media briefing and management within the agency.In 2009, was promoted to Account Manager on One&Only Cape Town and Parmalat which included brands such as Simonsberg, Melrose, Purejoy, Steri Stumpie and Bonnita.In 2010, the portfolio was expanded to include Allan Gray, Santam and Mentholatum, and later Orbis Australia.