Senior Consultant, Marketing Automation
Chicago, Illinois, Us
As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc. • Identify training needs • Be accountable for success of the consulting team, including skills development and certification and adherence to values • Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results • Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs • Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc. • Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability • Create, implement and maintain dashboards of key success metrics • Monitor, analyze and report on campaign performance to maximize ROI and sales • Conduct training workshops for staff and clients