CorpsStrength is dedicated to helping make the path easier for Veterans and their families as they recover from complex physical, emotional and brain injuries. We help make it easier to find the services that will help them the most and to manage the logistical challenges.

As an independent consultant, I can become a force multiplier for your MOps and Marketing teams. My goal is to help companies make better use of the MarTech they already own so that they can realize more revenue in less time. I do this by helping your team develop scalable processes and technical knowledge to achieve business goals through the use of Marketo, Salesforce, Bizible and other platforms.

Lifework Leadership is a 9-month leadership program aimed at empowering professionals to harness their talents, skills, and experiences for the kingdom of God in their respective cities. This course delves into the leadership principles exemplified by Jesus Christ for his disciples that went on to spread the Word to the whole world, fostering the integration of faith into both professional endeavors and daily life.

As a Senior Consultant, my mission is to collaborate with a team of consultants in providing strategic Marketo and marketing guidance to our customers in line with Perkuto's values: Values: Instant, Maestro, Process, Amazing, Collaboration, Transparency• Work closely with the VP of consulting services and delivery management team to organize and support the delivery of consulting services: methodology, templates, tools, training, etc.
• Identify training needs
• Be accountable for success of the consulting team, including skills development and certification and adherence to values
• Collaborate with clients to gather requirements, document solutions, translate business needs into technical execution, receive feedback and present results
• Deliver strategic level consulting services to Perkuto clients to turn their marketing automation platform into a revenue driver• Provide innovative solutions by creating cutting edge, effective and efficient marketing programs
• Direct the hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, tracking, etc.
• Drive and manage email process: assets, segmentation, and list management for maximum revenue and profitability
• Create, implement and maintain dashboards of key success metrics
• Monitor, analyze and report on campaign performance to maximize ROI and sales
• Conduct training workshops for staff and clients

Condurrio offers a range of marketing automation consulting (primarily Marketo) and digital marketing services for small and medium-sized businesses. I provide hands-on training and consulting, available on-site in San Diego, to help marketers use Marketo in the most effective and scalable way. This includes:• Campaign development, including advanced personalization tools such as tokens, segments, dynamic content• A/B testing of emails and landing pages to increase conversion• Tools to increase sales and marketing alignment including customized alerts and Marketo Sales Insights• Detailed marketing metrics and reporting • Landing page and email designTo dovetail with the technical consulting, I can also help companies streamline their processes, improve their digital marketing mix and increase revenue. Services include: • Lead lifecycle management• Transitioning to Inbound Marketing• Content marketing - both strategy and content developmentMy goal is to enlighten and empower my clients to do their jobs better.

Develop and manage the marketing technologies and processes in support of two distinct demand generation teams.Responsibilities include:• Act as Marketo Admin to keep the software up-to-date, including the integrations to Salesforce in collaboration with the Salesforce admin• Develop weekly/monthly reports and KPIs to provide transparent insight into campaign effectiveness and its impact on revenue• Design and implement automated campaigns as part of two demand generation teams• A/B test campaigns to optimize our marketing messaging.• Implement and monitor a lead scoring program to help identify and track the best sales prospects• Provide training and guidances on marketing technology to the marketing department, as well as the Sales and Operations teams

Lead and mentor a team of 5 digital marketers with diverse skill sets to market enterprise software to public and private industries.Successful projects include:- Complete overhaul of assetworks.com beginning with a new concept that gave better structure to our content marketing efforts and lead generation goals. Designed the look and feel of the site, as well as the overall structure. The new website has resulted in a YOY increase of 51% in marketing-generated leads and 125% increase in sales-qualified leads (SQLs).- Presentation of "Marketing Metrics and Reporting Best Practices" session for our corporate marketing teams across North America and EuropeOn-going accomplishments and objectives include:- Achieve over 300% ROI on every dollar invested in marketing- Develop a content marketing strategy with quarterly reviews to focus on different projects and initiatives- Create marketing programs with detailed promotion plan, goals and success metrics- Manage and train users on our own Marketo processes

Responsible for broad range of marketing operations for a leading enterprise software company, including:Lead Generation• Work with sales team to understand and segment customers and prospects • Develop and deploy targeted nurturing programs and content relevant to these prospects using Salesforce and Marketo• Monitor and measure the lead funnel to constantly evolve programs towards successAnalytics• Develop strategic marketing budget that includes multiple channels, including online and print • advertising, collateral, tradeshows and targeted events• Track all marketing investments per channel to understand which programs are performing• Report on all activities and aspects related to the full lead lifecycle--from website visits, through interim email and landing page activity, all the way to opportunities and closed salesContent Creation• Work with cross functional teams and Subject Matter Experts to write and produce content such as articles, white papers, case studies and infographics• Research industry topics to product educational articles• Manage a extensive webinar calendar about industry and technical topicsMarketing Communications• Create internal standard operation procedures for all marketing activities• Work with product management and sales team to write sales materials and collateral• Write and distribute press releases• Create detailed case studies by interviewing customers and presenting the information in a concise and interesting formatCreative• Design templates for HTML emails and Landing pages using Dreamweaver and Marketo• Manage content and graphics for website using Expression Engine• Layout sales materials and collateral using Adobe Creative Suite

As a contract designer, work with companies of various sizes in different industries for print and online design work.

Create, implement and report on all marketing and advertising strategies for high-end resort golf course. Establish specific promotions to increase business. Responsible for all print advertising, online marketing and web development. Instrumental in development of rates and yield management policies. Maintain relationships with media, travel partners and commission vendors. Manage department budget of one million dollars.

Member of self-managed creative team at fifth largest advertising agency in Honolulu. Lead designer for ten clients. As Lead Designer, managed designers and projects, including meeting aesthetic goals and staying within budget and time constraints. Designed print and web advertising for real estate and resorts clients. Included concepting with internal staff and clients to produce relevant and effective campaigns. Art direction of photo shoots and prepress experience.

Managed all daily operations of fashion and commercial photography studio with offices in New York and Florida. Managed photography schedule and project management for digital photo archive of largest client, the PGA of America. Marketing responsibilities included developing new clients and maintaining existing relationships, design of all marketing materials including print collateral and web site, as well as production on all photo shoots. Planned and hosted numerous photography exhibitions. All general business functions such as budgeting, bookkeeping, project management (from estimating to invoicing), hiring and management of several full-time and contract employees.

Design and production of collateral material, advertisements, signage for clients in industriesincluding high-tech, retail, real estate. Assisted with traffic and production departments. Dutiesincluded estimating, prepress and follow-through on print and broadcast projects.

Managed graphics department of eight artists that created advertisements for several regional publications, as well as the design and production of internal marketing materials, collateral and full-color special sections and inserts. Responsible for the payroll and expense budgets, hiring, motivation and supervision of employees, and project delegation and management. Dealt with outside clients and vendors to produce specialty publications in addition to daily and weekly newspapers.