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Carey Tse is a Data Analytics Lead at Good Inside. They possess expertise in web analytics, digital marketing, email marketing, social media, analytics and 28 more skills. Colleagues describe them as "Once in a blue moon, you encounter an exceptional talent like Carey Tse, whose unique combination of skills and nurturing personality truly elevates any team. Over the past 10+ years at Grubhub as Senior Director, I’ve had the pleasure of working alongside her, and I am continually impressed by her unwavering dedication to our company’s success, her remarkable analytical and technical expertise, and her ability to translate complex data into clear, actionable strategies—all delivered with a warm and inclusive leadership style. What truly distinguishes Carey is her humility and willingness to prioritize effective solutions over personal ego. She tackles challenges head-on, evaluating alternatives, diving into technical details, and collaborating with others to diligently pursue the best outcomes. In her role leading the Front End Analytics team, Carey showcased not only her deep technical knowledge in tagging requirements, analytics capabilities, and QA principles but also her human approach to management, fostering strong morale and unity within her team. Her collaboration with Product, Engineering, and Marketing has significantly improved the accessibility, consistency, and availability of metrics, transforming how our organization utilizes data. Carey approaches each challenge with a keen perspective, always focusing on practical returns and forward-thinking solutions. Her genuine passion for her work, combined with her commitment to collaboration, empowers our team to make informed decisions. Her supportive nature and willingness to share knowledge have had a lasting impact on our team dynamics and identity. I wholeheartedly recommend Carey for any opportunity in Digital Analytics. She is a true asset who will undoubtedly drive success and inspire those around her.", "Since I started working at Grubhub, I have worked with several colleagues under Carey's supervision, and her guidance, attention to best practices for the business and customers, and excellent team culture always shined on me. I was lucky to work much closer with Carey in the last year on different initiatives, and I could confirm first-hand her attention to detail, excellent collaboration skills, and protection of our analytics and data platform. We always worked with pretty limited resources, finding solutions that never risked stability or the team's health and culture. I would love to work with her again in the future and I think she would be a great addition to any data analytics team.", and "I worked closely with Carey for the last few years at Grubhub. She is an impressive leader with a strong ability to get product, analytics, and engineering teams to work in concert. Her leadership extended deep into the organization through her ability to form partnerships across teams and departments. I also worked closely with the managers and analysts whom Carey led. Her leadership was apparent as each member of her team was incredibly capable, organized, and effective. This is a testament to her strong ability to pick talent, develop people, and lead a team toward a shared vision. Carey has a thoughtful approach toward creating elegant solutions that work for the long term. This trait is evident in the consideration she and her teams apply to solutions. The documentation, wiki, and tables they own is invaluable to product analytics at our organization."
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Data Analytics LeadGood InsideNew York, Ny, Us -
Senior Director, Data AnalyticsGrubhub Feb 2023 - Sep 2024Chicago, Illinois, Us -
Director, Data AnalyticsGrubhub Jan 2020 - Feb 2023Chicago, Illinois, Us -
Senior Manager, Mobile & Web AnalyticsGrubhub Oct 2016 - Jan 2020Chicago, Illinois, Us -
Manager, Mobile And Web AnalyticsGrubhub Mar 2013 - Oct 2016Chicago, Illinois, Us -
Senior Analyst, Strategy & AnalysisDigitas Jun 2012 - Mar 2013- Drive strategy and reporting for major international financial services client, focusing on consumer and small business merchant acquisition initiatives- Define business optimization strategies and key performance indicators based on project objectives- Lead for NY client team on Omniture implementation, enforcing tagging, testing, and reporting best practices- Create, implement, and manage analytics tag structures for media campaigns and web sites (desktop, mobile, and tablet)- Design reporting dashboards, aligning intuitive visualization of large data sets with insights and recommendations- Manage tracking solutions for offsite promotions (paid media, emails, social media, and direct mail)- Architect web data collection and report set up to optimize output and minimize data clean up- Interface with clients for objective alignment, delivery of mid‐campaign updates, and presentation offinal campaign results- Collaborate with internal marketing and media teams, plus third‐party technology vendors for campaign management
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Online Marketing ManagerScientific American Jun 2011 - Jun 2012New York, New York, UsWeb analytics- Manage the collection, integrity, analysis, visualization, and distribution of website content, email, and user data- Design custom reporting solutions for various business units, outlining requirements to identify key performance indicatorsDigital Marketing- Manage campaigns for new website products and company events- Leverage social media and digital promotion channels for user acquisition campaignsSocial Media Marketing- Digital Marketing representative on Social Media Committee- Work with Editorial department to develop strategies surrounding site referral growth and user conversionsAd Sales - Consult on web analytics integration and custom tracking solutions- Advise on best practices for social media integrationEmail Database- Manage email lists and user data segmentation- Ensure email marketing initiatives are on-par with general best practices -
Online Associate Marketing ManagerScientific American Jul 2008 - Jun 2011New York, New York, Us -
Digital Marketing CoordinatorMacmillan May 2006 - Jul 2008New York, Ny, UsProject Management- Liaised with publishers, authors, designers, and developers for web development projects- Oversaw design, development, and implementation process for microsites, blogs, rich media applications, banner ads, HTML e-cards, and promotional audio/video media.Online Marketing- Developed digital marketing strategies for new publications (trade books)- Researched viable websites for ad placement based on demographic targets, using syndicated data sources such as ComScore.- Managed email marketing campaigns and user database- Integrated social media into campaigns, developing (and design, when applicable) profiles for author or serialized brand, develop and grow fan base, create and maintain communication strategy - Used web analytics to quantify and qualify campaign success by audience acquisition and direct revenue generation -
Executive AssistantArchway House Plans Oct 2003 - Aug 2005
Carey Tse Skills
Carey Tse Education Details
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Hunter CollegePsychology Minor
Frequently Asked Questions about Carey Tse
What company does Carey Tse work for?
Carey Tse works for Good Inside
What is Carey Tse's role at the current company?
Carey Tse's current role is Data Analytics Lead.
What is Carey Tse's email address?
Carey Tse's email address is ca****@****ail.com
What is Carey Tse's direct phone number?
Carey Tse's direct phone number is +164652*****
What schools did Carey Tse attend?
Carey Tse attended Hunter College.
What are some of Carey Tse's interests?
Carey Tse has interest in Jewelry Making, Etc, Social Media, Analytics, Baking, New Real Life Applications, Reading, Front End User Experience, Web Design/layout Personal Gadgetry, Web Design/layoutpersonalgadgetry.
What skills is Carey Tse known for?
Carey Tse has skills like Web Analytics, Digital Marketing, Email Marketing, Social Media, Analytics, Omniture, Digital Media, Seo, Google Analytics, Html, Publishing, Social Networking.
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