Cari brings over 18 years of experience in digital media and marketing solution operations to Leverage Lab. Over her tenure at HIMSS, she was instrumental in implementing key marketing technologies necessary to grow and deeply engage healthcare audiences around the world and enrich its B2B marketing solutions. Cari led the launch of new account-based marketing capabilities and integrated marketing solutions for HIMSS. Cari most recently led the audience and digital strategy for Becker's Healthcare with the primary aim of increasing audience scale and engagement across its portfolio of editorial channels, and in-person and virtual events. As Client Partner Lead at Leverage Lab, she helps companies realize the value of their first-party data by guiding their customer data platform implementations, data-driven marketing campaigns and launch of new data-driven advertising capabilities.