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I am an inventive, data-driven professional with more than 20 years of marketing achievement. Through up-to-date knowledge of the latest technology in my field, I have been able to generate consistent powerful results. A marketer by trade, I have been able to drive healthy business growth through my expertise in multiple revenue models, and through productive collaboration with sales teams. I am drawn to the challenge of educating the next generation of marketers, and providing the opportunity to make career dreams come true. A highlight of my career has been designing and implementing curriculum for GreenFig, where we focus on making our students job ready based on the skills required in the digital economy. I consider myself a relationship and team builder. By connecting with diverse clients, departments, and work personalities, I am able to devise the very best marketing programs and strategies possible. I am also a frequent speaker on topics including Account Based Marketing (ABM), advocacy, and demand generation success. Below are highlights from my most recent 15 years of experience.
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PartnerUnreal Digital Group Apr 2019 - PresentSeattle, Wa, Us -
Co-Founder And Board MemberWomen In Revenue Oct 2018 - Aug 2021San Francisco, California, UsCofounding board member of non-profit focused on empowering women in B2B sales and marketing through education, events, and mentorship. Currently helping lead the charge on communications and recruitment, as well as mentoring. Join us at womeninrevenue.org! -
General Manager And Co-FounderGreenfig Feb 2018 - Mar 2019San Mateo, Ca, Us -
Co-Founder And Chief InstructorGreenfig Mar 2015 - Feb 2018San Mateo, Ca, UsI develop short- and long-form courses as the general manager of a digital marketing science curriculum. We are a venture-backed micro-education company devoted to preparing students (higher education, job lane changes, and upskillers) to become proficient in digital marketing, sales operations and other applied business science areas. HIGHLIGHTS: ***Research and incorporate latest technology for paid social, SEO, account-based marketing, and more. ***Recruit industry experts as instructors to help teach next generation of digital marketers. ***Inaugural program produced 80% job placement and filled a key skill gap in marketing departments -
Chief Revenue OfficerSquare 2 Marketing Sep 2016 - Mar 2018Conshohocken, Pennsylvania, UsIn my current role I coordinate all marketing and sales activity for inbound marketing agency. The company specializes in demand generation, website design, SEO, content marketing, and conversion optimization.I am charged with setting our core marketing plan and working with team to execute all components. I engage with clients to help hone messaging, set demand generation strategies, and offer marketing technology recommendations. HIGHLIGHTS: ***Work closely with client organizations to understand unique industry conditions and strategic priorities. ***Develop and execute customer experience plan to attract, grow, and retain client relationships. ***Provide leadership and operational expertise in marketing technology software. ***Forge partner relationships that strategically align with both client needs and agency goals. -
President/FounderBluebird Strategies Jun 2007 - Sep 2016Bend, Or, UsFor the better part of a decade I coordinated all aspects of this marketing automation and demand generation agency for tech companies including both established firms and venture-backed startups. I hired, developed, and led a 20-member team. (Left Brain was spun off as BlueBird in 2010, then sold to Square 2 Marketing in 2016.) HIGHLIGHTS: ***Successfully launched and grew agency to $3M annual revenue. ***Cultivated and maintained loyal client base throughout merger and subsequent spinoff. ***Led organization to deliver marketing and implementation support of Marketo customers. ***Coordinated sale to Square 2 Marketing, enabling expanded service areas and content capabilities. -
Marketing ConsultantVentana Research Jan 2002 - Jan 2007Bend, Oregon, UsIn this early position I selected and managed vendors to create a corporate brand. I developed logos, a website, and various marketing collateral pieces for demand generation. I also designed and assisted in the execution of industry conferences.
Cari Baldwin Skills
Cari Baldwin Education Details
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California State University, FullertonPublic Relations
Frequently Asked Questions about Cari Baldwin
What company does Cari Baldwin work for?
Cari Baldwin works for Unreal Digital Group
What is Cari Baldwin's role at the current company?
Cari Baldwin's current role is Partner at Unreal Digital Group.
What is Cari Baldwin's email address?
Cari Baldwin's email address is ca****@****rat.com
What is Cari Baldwin's direct phone number?
Cari Baldwin's direct phone number is +165046*****
What schools did Cari Baldwin attend?
Cari Baldwin attended California State University, Fullerton.
What skills is Cari Baldwin known for?
Cari Baldwin has skills like Lead Generation, Email Marketing, Marketing Automation, Demand Generation, Direct Marketing, Marketing, Digital Marketing, Lead Management, Start Ups, B2b Marketing, Strategic Partnerships, Marketing Communications.
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