Cari Bashaw Email & Phone Number

Tulsa, Oklahoma

Marketing – Responsible for statewide marketing of 10-attorney personal injury law firm with offices in Tulsa and Oklahoma CitySales – Responsible for potential new client inquiries including training and managing intake specialist team; sales calls with potential new clients to schedule appointments; assisted in development of lead tracking system which substantially increased sign-ups• Manage million-dollar budget for television, lead generation, print and web advertising• Work with video production company to shoot client testimonials• Work with advertising agency to maintain website and Facebook page• Conduct focus groups for attorneys in preparation for trials• Research lead generation services to increase potential client leads; analyze results to maximize ROI

Temporary Contract Position in corporate communications department for major insurance provider. Coordinated internal and external marketing and public relations projects.

• Developed comprehensive communications campaigns including crisis management, brand strategy, website planning, budget requirements, media scheduling, event planning, and media relations• Planned and managed advertising budgets totaling more than $3 million annually, covering multiple product/service lines• Implemented media plans including web, television, print, radio, outdoor, direct mail, corporate sponsorships• Primary client liaison on day-to-day projects; led team members from other departments; worked with artists, photographers, videographers, copywriters, media sales representatives to deliver superior customer service• Planned and implemented marketing and advertising strategy for CommunityCare, Fidelity Bank/Oklahoma Fidelity Bank and Oklahoma Highway Safety Office• Project work for St. John Health System, Stillwater Medical Center, and Sportsmith.

Responsible for marketing for two retail stores which sell educational products for pre-school through high school learners. Also, direct sales to principals, teachers and PTAs.• Wrote and produced monthly newsletters, developed direct mail campaigns, managed special events, trained sales associates• Increased participants in fulfillment program by 300% in one year• Increased customer database by 400% in nine months• Increased monthly sales by 15% in first four months• Developed pre-event marketing strategy increasing sales for one-day event by 300%• Established in-school demonstration program for high-end product resulting in 90% new sales

• Temporary position responsible for fundraising for local United Way organizations.• Raised more than $1 million from individual employees working in the manufacturing field.• Public speaking to groups of up to 100. Coordinated tours of social service agencies. Assisted with special events.

• Established marketing department and participated as member of management team for four offices• Communicated corporate sales programs to independent contractors• Supervised staff and trained new sales associates in sales and marketing skills• Managed monthly billing for 140 sales associates• Established local recruiting campaign which was selected by corporate office to be distributed nationally• Increased sales associate participation in corporate marketing programs by 200%

• Responsible for client satisfaction regarding advertising, marketing and public relations services; new business development; print production management, copywriting; organizing special events; coordinating jobs with vendors including graphic designers, printers and photographers.• Planned and implemented marketing and advertising strategy for BizJet; project work for Oklahoma Investment Forum/i2E, including producing quarterly magazine targeted to statewide business investing community; Data3.

• Responsible for managing client service for multiple business-to-business clients in industries including healthcare, manufacturing and professional services; developing new business opportunities; planning new product launches; overseeing production jobs; organizing special events; coordinating jobs with vendors including graphic designers, printers and photographers.• Clients included Conner & Winters; Gable & Gotwals; Crowe & Dunlevy; Commercial Financial Services; Coburn Optical Industries; Lockheed Martin Postal Technologies; Bama Online; Liberty Bank & Trust Company; Bed-Check Corporation; Macrosolve; Oklahoma Investment Forum/i2E.

Tulsa, Oklahoma Area

Advertising and public relations for NORDAM, Tulsa Chamber of Commerce and Zebco.

Oklahoma City, Oklahoma Area

Public relations and advertising for U.S. Olympic Festival '89 and Jones Truck Lines

Ba, Mass Communications

Education record