Carolina Reyes Gómez Email & Phone Number

North Port, Fl, Us

Currently, I am the director of marketing and special projects of Nexura International, a company focused on Digital Government and offer technologies for the digital transformation of this sector. Within my daily activities are in serving more than 150 public entities that we have nationwide, managing to promote the use and appropriation of electronic venues that have to offer the payment of taxes to citizens. I also support in the creation of marketing strategies for the private clients we have as Coomeva Among the greatest achievements are:-Developing the entire strategy and planning of the area to achieve and comply by more than 100% in it by the close of 2024. -Being the manager of the project Tu Negocio en Línea 2024: a project that seeks to train in marketing, sales and give a virtual store to 5,000 Colombians nationwide. I am in charge of managing the project and, together with a team of 120 people, successfully completing it.

I began to consolidate my professional experience, accompanying companies in the development of digital strategies and to understand the digital world and how they could begin to have a presence in it, taking into account that it was a very distant world for companies at that time. I set up a digital marketing consultancy, from which I was supporting several companies in their digital transformation.Among the activities I was doing was the generation of content based on SEO, helping them to understand the business objective and how to materialize it in the digital world, how to reach their base audiences and through which channels.I had the opportunity to work with companies in the health sector, education, research agencies, and mass consumption.

Colombia

I was working in the agency's Strategy team, in which the objective was to ensure that the strategy outlined in each brand of the agency could be fulfilled. Within the team, I was the leader of Planners and I was in charge of 3 junior planners, who along with me, were the people in charge of developing the strategy and accompanying the team of accounts and creatives of the same. Achievements: Achieving a Tosh campaign that had the best impact that the festival has had in recent years -Developing a strategy for Grupo Excala, a B2B company that offers plastic-based packaging. We were able to consolidate an Inbound Marketing strategy that had an impact with leads within digital. -Develop the entire brand strategy, marketing and Ecommerce of a brand of Grupo Nutresa, managing to generate sales in the second month of activating this channel. Other brands worked: Ducales, Marca Noel, Chamber of Commerce Medellín, Cali, Alquería, Monticello, Pavco Wavin.

Colombia

Since I joined Periódicos el País, my role was focused on developing and implementing strategies that would bring more traffic to the newspaper's website, ensuring that it had all the ads that were being offered paid, also to carry out advertising campaigns to achieve the established impacts. In addition to this, I supported in the construction of a media and digital agency, which would focus on offering its clients and new ones, digital strategies to achieve management objectives. Within this construction, I managed to consolidate a team of 7 people, who were the ones who were going to support in the implementation of these strategies. Companies with which we worked within the agency: Secretary of Tourism Cali, Cali Mayor's Office, some public figures, jewelry and fashion designers, and companies in the mass consumption sector.

Colombia

I joined this marketing and commercial consulting firm, where I held the position of Project Manager, focused on attending the accounts that joined the company, from the creation of the commercial strategy, the follow-up and monitoring of the client and organizing the base team of the account to achieve the objectives set. In this role, I was in charge of 4 people, who were responsible for supporting the follow-up and monitoring of the brands. The most important achievements I obtained were: -Build the entire digital team and the services to offer, taking into account that the main essence of the consultancy was only commercial directions. -Offering digital services -Leading the people who were part of the digital team. -Accompanying companies in their digital and brand transformation. Some brands that worked with us: Cali Chamber of Commerce, Huevos Santa Anita.

Postgraduate, Certificate In Digital Environments And Brands

Especialización enfocada en creación de las estrategias de las empresas, para lograr un ecosistema digital rentable dentro de la compañía.

Mercadeo Y Negocios Internacionales, Mercadeo Estratégico, 4.5

Activities and Societies: Equipo de Rugby, Danza contemporánea, Salsa

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Marketing Y Negocios Internacionales, Semestre Académico

Activities and Societies: Grupo representativo de Salsa