Cari Kaufman Email & Phone Number

Lowell, Ar, Us

Bentonville, Arkansas, Us

As a small business, you need a marketing jack-of-all-trades, and that’s what you get with Storyteller Wordsmith. Cari and her team specialize in crafting engaging and coherent stories that move and inspire people to take action on your brand. Cari Kaufman is a trained StoryBrand copywriter and has years of experience as an innovative wordsmith and creative storyteller for small businesses, coaches, and folks in “helping” professions.She brings her strong background in business operations and her experience leading organizations from military units to marketing agencies to every engagement. Cari’s ability to translate complex subjects into plain language allows her to uncover how to use storytelling as a powerful brand-communication tool.

San Diego, Ca, Us

MRB Media is a forward-thinking digital marketing agency where creativity and innovation converge. We pride ourselves on delivering cutting-edge solutions that drive business growth and foster lasting connections with our clients' audiences. As the Chief Content Strategist, I am dedicated to crafting compelling narratives, implementing StoryBrand messaging, and leading a team of content specialists to achieve exceptional results for our diverse clientele. My responsibilities at MRB Media include:*Lead the development and execution of innovative content strategies, driving client success through compelling StoryBrand messaging and top-tier copywriting.*Spearhead content strategy by consulting and collaborating with diverse clients to align marketing objectives with engaging content initiatives.*Serve as fractional CMO for SOAR marketing clients, overseeing end-to-end marketing strategies and campaign planning for optimal business outcomes.*Collaborate cross-functionally with creative, design, and marketing teams to ensure seamless integration of content within broader marketing initiatives.

We have a big passion for small towns and all the wonderful things, people, and places they have to offer. Join us as we connect with and discover this rock we call Earth...one Small Town at a time. Check us out at www.smalltowndiscovered.com!

Marietta, Georgia, Us

Create ongoing marketing and messaging strategies for all retainer clients across multiple industries for multiple marketing platforms including websites, email, SMS, and paid and organic social media. Acted as the primary client point of contact, managing client expectations and project deliverables for the Heyday team.

Marietta, Georgia, Us

As the chief copywriter for a StoryBrand certified agency, I was responsible for designing brandmessaging and writing web copy for multiple brands across various industries. Built ground-up content marketing strategy and researched, designed, and wrote articles and social content based on client needs and messaging goals for six clients in industries from healthcare to financial services. Created segmented email & SMS marketing campaigns aimed at consumers in every stage of the sales funnel

Bentonville, Arkansas, Us

Guide the strategy, design, and creation of content on various media platforms. Set editorial guidelines and tone for all brands and ensure content reflects corporate messaging strategy. Review and monitor brand messaging and corporate image on social media. Monitor financial impact of production across media platforms. ● Own bottom-line responsibility for a large annual budget.● Hire junior writers, editors, and creators. Supervise full time staff of five and multiple contractors.● Built and managed social media accounts with tens of thousands of subscribers.

Bentonville, Arkansas, Us

Plan and direct operations for five lines of business. Contribute to innovative sales strategy and business development while managing a seven figure operational budget and maintaining multiple high dollar assets. ● Build customer relationships and maximize operating performance. ● Guide innovative sales strategies which increased annual revenue by 22%. ● Reduce operational expenses by 20% during six-month period through business process improvements. ● Design and launch shopper engagement experiences and oversee execution nationally.● Grew business relationships by 35% in less than nine months which resulted in a 75% increase in revenue.

Bentonville, Arkansas, Us

Created entertaining on-line experience to engage shoppers for suppliers of the nation’s largest retailer. Managed the full life cycle for sales, project development, project execution and review. Monitored sales timelines to meet and exceed customer expectations.● Instituted a staff training and onboarding policy that resulted in a 63% decrease in turnover. This resulted in a six figure savings for the company in training and licensing fees.● Directed five operations staff members and hundreds of contractors in the completion of 2500 in-store events nationally.● Created and conducted shopper marketing events for suppliers. Boosted supplier sales by 9% during each campaign.

* Designed and built the website and social media accounts for FTLO Chocolate on the shopify platform. * Served as the primary writer for the FTLO Chocolate blog. * Designed and oversaw production for the FTLO Chocolate merchandise line. * Manage the online retail store.

* Created the website and social media profiles for Lap Around America. * Served as the primary blogger for Lap Around America blog. * Planned and oversaw execution of the 2020 Celebrate America tour covering over 7,000 miles and 12 states in three months. * Pre-probe all locations for regulations, possible stops, and support.

Owned and operated a classical ballet dance studio and dancewear store that served over 150 dancers andemployed eight dance instructors in multiple disciplines. Wrote and produced two story ballets includinghiring and managing multiple choreographers, planning rehearsals, booking venues and executing theproductions.

Designed and facilitated corporate team building seminars for leading national corporations. Led individual and group coaching sessions.● Enhanced communications between employees and helped teams overcome performance barriers.● Delivered keynote addresses to motivate and inspire individuals to achieve their dreams and goals.

Omaha, Ne, Us

Developed and delivered initial and continuing education for staff and caregivers. Ensured compliance with state and corporate training requirements. Coordinated and presented family caregiver programs. Instructed seminars for community members on senior health issues, local resources for senior care, and Home Instead Care Services.● Created a nationally recognized family caregiver training program for Alzheimer’s and dementia care.● Developed a licensed professional caregiver training program. Trained 600+ professional caregivers and 300+ family caregivers.● Supervised daily schedule for 100+ staff and 125 clients.● Directed daily operations of five internal staff members

At Strings Attached, we provide resources to enable your women’s ministry to come together in way that is fun, interactive and uplifting. From facilitated retreats to event planning resources, Strings Attached has everything you need to make your next women’s ministry event an amazing one!

Omaha, Ne, Us

Responsible for the case management of over 50 Veterans who received care the VA. Primary liaison between Home Instead NW Arkansas and the Veteran's Administration Social Work Dept. Responsible for the management of over 120 CAREgiver schedules and 120 client schedules.

Arlington, Virginia, Us

Guided contingency planning for personnel actions, logistics, transportation, and funding while overseeing $3M budget. ● Developed Microsoft Access database to track critical information requirements that became template used by the entire brigade.● Trained and supervised 18 staff members.● Designed and implemented Hazardous Materials Handling & Safety Training Program.

Bs, Biology/Microbiology

Ms, Natural Health

Education record