Cari Kaufman

Cari Kaufman Email and Phone Number

Co-Owner and Chief Wordsmith, Storyteller Wordsmith @ Storyteller Wordsmith
Lowell, AR, US
Cari Kaufman's Location
Lowell, Arkansas, United States, United States
Cari Kaufman's Contact Details
About Cari Kaufman

In my twenty-year career, I’ve held a lot of roles, but my all-time favorite is “Storyteller.” Every brand deserves a coherent and engaging story from start to finish…background color to copy to social media content. I've traveled a lot of roads and had a wide variety of experiences that shape my unique approach to marketing. Equal parts creative and scientist, I bring a strong background in business operations and experience leading organizations from military units to marketing agencies to every engagement.My mission is to help small businesses tell their stories in a way that compels their audience to take action. I specialize in creating engaging and coherent messaging for websites, social media, and other marketing materials that move and inspire people.♦ Military Veteran ♦ People Management ♦ Budget Analysis ♦ Consumer Engagement♦ Event Strategy & Planning ♦ Quickbooks Experience ♦ Advanced MS Office Skills♦ Leadership & Employee Evaluation ♦ StoryBrand trained Copywriter ♦ Social Media Strategy♦ Project Management & Planning ♦ Brand & Messaging Strategy ♦ Marketing & Advertising Strategy♦ B2B Sales ♦ Team Leadership & Coaching ♦ Staff Training & Development ♦ Presentation Skills ♦ Change Management

Cari Kaufman's Current Company Details
Storyteller Wordsmith

Storyteller Wordsmith

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Co-Owner and Chief Wordsmith, Storyteller Wordsmith
Lowell, AR, US
Website:
storytellerwordsmith.com
Employees:
8
Cari Kaufman Work Experience Details
  • Storyteller Wordsmith
    Co-Owner And Chief Wordsmith, Storyteller Wordsmith
    Storyteller Wordsmith
    Lowell, Ar, Us
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  • Storyteller Wordsmith
    Copywriter & Marketing Strategist, Storyteller Wordsmith
    Storyteller Wordsmith Mar 2021 - Present
    Bentonville, Arkansas, Us
    As a small business, you need a marketing jack-of-all-trades, and that’s what you get with Storyteller Wordsmith. Cari and her team specialize in crafting engaging and coherent stories that move and inspire people to take action on your brand. Cari Kaufman is a trained StoryBrand copywriter and has years of experience as an innovative wordsmith and creative storyteller for small businesses, coaches, and folks in “helping” professions.She brings her strong background in business operations and her experience leading organizations from military units to marketing agencies to every engagement. Cari’s ability to translate complex subjects into plain language allows her to uncover how to use storytelling as a powerful brand-communication tool.
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  • Mrb Media
    Chief Content Strategist
    Mrb Media Jan 2023 - Present
    San Diego, Ca, Us
    MRB Media is a forward-thinking digital marketing agency where creativity and innovation converge. We pride ourselves on delivering cutting-edge solutions that drive business growth and foster lasting connections with our clients' audiences. As the Chief Content Strategist, I am dedicated to crafting compelling narratives, implementing StoryBrand messaging, and leading a team of content specialists to achieve exceptional results for our diverse clientele. My responsibilities at MRB Media include:*Lead the development and execution of innovative content strategies, driving client success through compelling StoryBrand messaging and top-tier copywriting.*Spearhead content strategy by consulting and collaborating with diverse clients to align marketing objectives with engaging content initiatives.*Serve as fractional CMO for SOAR marketing clients, overseeing end-to-end marketing strategies and campaign planning for optimal business outcomes.*Collaborate cross-functionally with creative, design, and marketing teams to ensure seamless integration of content within broader marketing initiatives.
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  • Small Town Discovered
    Travel Blogger
    Small Town Discovered Jan 2021 - Sep 2022
    We have a big passion for small towns and all the wonderful things, people, and places they have to offer. Join us as we connect with and discover this rock we call Earth...one Small Town at a time. Check us out at www.smalltowndiscovered.com!
  • Heyday Web Media
    Director Of Client Services
    Heyday Web Media Apr 2022 - May 2022
    Marietta, Georgia, Us
    Create ongoing marketing and messaging strategies for all retainer clients across multiple industries for multiple marketing platforms including websites, email, SMS, and paid and organic social media. Acted as the primary client point of contact, managing client expectations and project deliverables for the Heyday team.
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  • Heyday Web Media
    Content Strategist/Copy Writer
    Heyday Web Media May 2021 - Apr 2022
    Marietta, Georgia, Us
    As the chief copywriter for a StoryBrand certified agency, I was responsible for designing brandmessaging and writing web copy for multiple brands across various industries. Built ground-up content marketing strategy and researched, designed, and wrote articles and social content based on client needs and messaging goals for six clients in industries from healthcare to financial services. Created segmented email & SMS marketing campaigns aimed at consumers in every stage of the sales funnel
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  • Store Of The Community/101 Ventures Media Group
    Editor In Chief
    Store Of The Community/101 Ventures Media Group Sep 2020 - Dec 2020
    Bentonville, Arkansas, Us
    Guide the strategy, design, and creation of content on various media platforms. Set editorial guidelines and tone for all brands and ensure content reflects corporate messaging strategy. Review and monitor brand messaging and corporate image on social media. Monitor financial impact of production across media platforms. ● Own bottom-line responsibility for a large annual budget.● Hire junior writers, editors, and creators. Supervise full time staff of five and multiple contractors.● Built and managed social media accounts with tens of thousands of subscribers.
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  • Store Of The Community/101 Ventures Media Group
    Vice President Operations
    Store Of The Community/101 Ventures Media Group Jun 2020 - Dec 2020
    Bentonville, Arkansas, Us
    Plan and direct operations for five lines of business. Contribute to innovative sales strategy and business development while managing a seven figure operational budget and maintaining multiple high dollar assets. ● Build customer relationships and maximize operating performance. ● Guide innovative sales strategies which increased annual revenue by 22%. ● Reduce operational expenses by 20% during six-month period through business process improvements. ● Design and launch shopper engagement experiences and oversee execution nationally.● Grew business relationships by 35% in less than nine months which resulted in a 75% increase in revenue.
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  • Store Of The Community/101 Ventures Media Group
    Director Of Operations
    Store Of The Community/101 Ventures Media Group Nov 2018 - Jun 2020
    Bentonville, Arkansas, Us
    Created entertaining on-line experience to engage shoppers for suppliers of the nation’s largest retailer. Managed the full life cycle for sales, project development, project execution and review. Monitored sales timelines to meet and exceed customer expectations.● Instituted a staff training and onboarding policy that resulted in a 63% decrease in turnover. This resulted in a six figure savings for the company in training and licensing fees.● Directed five operations staff members and hundreds of contractors in the completion of 2500 in-store events nationally.● Created and conducted shopper marketing events for suppliers. Boosted supplier sales by 9% during each campaign.
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  • 101 Ventures Media Group
    General Manager - Ftlo Chocolate
    101 Ventures Media Group May 2020 - Sep 2020
    * Designed and built the website and social media accounts for FTLO Chocolate on the shopify platform. * Served as the primary writer for the FTLO Chocolate blog. * Designed and oversaw production for the FTLO Chocolate merchandise line. * Manage the online retail store.
  • 101 Ventures Media Group
    Tour Producer- Lap Around America
    101 Ventures Media Group Mar 2020 - Sep 2020
    * Created the website and social media profiles for Lap Around America. * Served as the primary blogger for Lap Around America blog. * Planned and oversaw execution of the 2020 Celebrate America tour covering over 7,000 miles and 12 states in three months. * Pre-probe all locations for regulations, possible stops, and support.
  • Taglioni Academy Of Performing Arts
    Principal And Owner
    Taglioni Academy Of Performing Arts May 2017 - Jun 2018
    Owned and operated a classical ballet dance studio and dancewear store that served over 150 dancers andemployed eight dance instructors in multiple disciplines. Wrote and produced two story ballets includinghiring and managing multiple choreographers, planning rehearsals, booking venues and executing theproductions.
  • Performance Insights, Llc
    Teambuilding Coach/Speaker
    Performance Insights, Llc May 2008 - Apr 2017
    Designed and facilitated corporate team building seminars for leading national corporations. Led individual and group coaching sessions.● Enhanced communications between employees and helped teams overcome performance barriers.● Delivered keynote addresses to motivate and inspire individuals to achieve their dreams and goals.
  • Home Instead Senior Care
    Education And Outreach Coordinator
    Home Instead Senior Care Sep 2010 - Jul 2015
    Omaha, Ne, Us
    Developed and delivered initial and continuing education for staff and caregivers. Ensured compliance with state and corporate training requirements. Coordinated and presented family caregiver programs. Instructed seminars for community members on senior health issues, local resources for senior care, and Home Instead Care Services.● Created a nationally recognized family caregiver training program for Alzheimer’s and dementia care.● Developed a licensed professional caregiver training program. Trained 600+ professional caregivers and 300+ family caregivers.● Supervised daily schedule for 100+ staff and 125 clients.● Directed daily operations of five internal staff members
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  • Strings Attached Ministries
    Founder And Speaker
    Strings Attached Ministries Jul 2009 - Jul 2015
    At Strings Attached, we provide resources to enable your women’s ministry to come together in way that is fun, interactive and uplifting. From facilitated retreats to event planning resources, Strings Attached has everything you need to make your next women’s ministry event an amazing one!
  • Home Instead Senior Care
    Veterans Services Supervisor
    Home Instead Senior Care Jul 2006 - Jul 2008
    Omaha, Ne, Us
    Responsible for the case management of over 50 Veterans who received care the VA. Primary liaison between Home Instead NW Arkansas and the Veteran's Administration Social Work Dept. Responsible for the management of over 120 CAREgiver schedules and 120 client schedules.
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  • Us Army
    Executive Officer
    Us Army Feb 1998 - Sep 2001
    Arlington, Virginia, Us
    Guided contingency planning for personnel actions, logistics, transportation, and funding while overseeing $3M budget. ● Developed Microsoft Access database to track critical information requirements that became template used by the entire brigade.● Trained and supervised 18 staff members.● Designed and implemented Hazardous Materials Handling & Safety Training Program.
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Cari Kaufman Skills

Leadership Development Public Speaking Team Building Personal Development Leadership Coaching Executive Coaching Training Management Consulting Community Development Marketing Management Personal Coaching Nonprofits Event Planning Customer Service Strategic Planning Motivational Speaking Workshop Facilitation Organizational Development Career Development Time Management Community Relations

Cari Kaufman Education Details

  • University Of Arkansas
    University Of Arkansas
    Biology/Microbiology
  • Clayton College Of Natural Health
    Clayton College Of Natural Health
    Natural Health
  • Rogers High School
    Rogers High School

Frequently Asked Questions about Cari Kaufman

What company does Cari Kaufman work for?

Cari Kaufman works for Storyteller Wordsmith

What is Cari Kaufman's role at the current company?

Cari Kaufman's current role is Co-Owner and Chief Wordsmith, Storyteller Wordsmith.

What is Cari Kaufman's email address?

Cari Kaufman's email address is ca****@****ity.com

What is Cari Kaufman's direct phone number?

Cari Kaufman's direct phone number is +147937*****

What schools did Cari Kaufman attend?

Cari Kaufman attended University Of Arkansas, Clayton College Of Natural Health, Rogers High School.

What are some of Cari Kaufman's interests?

Cari Kaufman has interest in Social Services, Education, Health.

What skills is Cari Kaufman known for?

Cari Kaufman has skills like Leadership Development, Public Speaking, Team Building, Personal Development, Leadership, Coaching, Executive Coaching, Training, Management Consulting, Community Development, Marketing, Management.

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