Cari Wasmund

Cari Wasmund Email and Phone Number

Creative Marketing Manager | Transforming Ideas into Engaging Campaigns | Passionate about Brand Management and Storytelling through Social Media & Digital Strategy @ Greater Iowa Credit Union
ames, iowa, united states
Cari Wasmund's Location
Urbandale, Iowa, United States, United States
Cari Wasmund's Contact Details
About Cari Wasmund

Multitasking is second nature to me. While some may treat it as a buzzword, it’s an essential skill for me. I thrive on juggling multiple projects, meeting tight deadlines, collaborating with diverse team members, and expertly addressing senior leadership’s demands.With 24 years of experience in my industry, I bring a passionate commitment to ensuring every project shines through patience and meticulous attention to detail. My extensive background in customer experience and support empowers me to not only meet expectations but exceed them. I thrive on creativity and have a knack for transforming ideas into outstanding final products—whether by leading projects or empowering my team through effective delegation. Tight deadlines energize me, fueling my creativity and keeping my approach fresh and innovative. My outgoing personality and diverse work experience drive my continuous growth, inspiring me to push boundaries and achieve exceptional results.Driven by an unwavering passion for branding, I have successfully created, managed, and launched brand identities and refreshes for numerous companies throughout my career. My expertise in design software, photo editing, and a keen eye for color are powerful assets that enable me to craft stunning, polished designs across various media, including social platforms, all while staying true to brand standards. I am committed to elevating every project I undertake, and my dedication is evident in my track record—such as growing a company’s social media following by over 1,000% in just two years. I thrive on delivering exceptional experiences and results that leave a lasting impact.I am open to learning new skills and taking on new tasks, even if they are outside my current expertise. I have a proven track record of successfully tackling new challenges. I actively seek training opportunities to update, improve, and learn new skills, which have been crucial to my growth and survival in my chosen profession.

Cari Wasmund's Current Company Details
Greater Iowa Credit Union

Greater Iowa Credit Union

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Creative Marketing Manager | Transforming Ideas into Engaging Campaigns | Passionate about Brand Management and Storytelling through Social Media & Digital Strategy
ames, iowa, united states
Website:
gicu.org
Employees:
82
Cari Wasmund Work Experience Details
  • Greater Iowa Credit Union
    Creative Marketing Manager
    Greater Iowa Credit Union May 2021 - Present
    Ames, Iowa, United States
    Spearheaded the delivery and management of innovative creative and content solutions that fueled marketing objectives, drove business growth, and achieved ambitious goals.• Developed and executed streamlined workflows for omnichannel content, delivering impactful corporate assets, dynamic digital campaigns, engaging social media, a vibrant website, and standout events, along with strategic media buying, retail initiatives, and photography.• Led the brand’s strategic overhaul, conceptualizing and executing a comprehensive brand refresh. Managed all brand assets and projects, creating a new brand guide and establishing an intranet-based brand central.• Crafted and launched a robust social media strategy, generating original content five days a week while skillfully interpreting and analyzing data and trends to optimize engagement.• Cultivated collaboration across marketing, stakeholders, and departments, strengthening relationships and harnessing insights to elevate performance. Invested in improving the company environment by joining Culture Champions, focusing on employee engagement.• Partnered with Senior Leadership on strategic planning, budgeting, and sourcing top-tier vendors and freelancers, ensuring every initiative aligned with overall business objectives.• Participated in three years of Leadership Development training.
  • Cari Leigh Creative, Llc.
    President & Chief Creative Officer
    Cari Leigh Creative, Llc. Jun 2000 - Present
    Iowa, United States
    Founded and managed all aspects of a freelance design business, from brand conception to project execution. • Handled self-promotion, accounting, tax management, website development, social media strategy, legal compliance, marketing, and project management. • Created over 400 white papers, ebooks, and research briefs for 250+ technology companies, building a reputation for high-quality content. • Delivered a diverse range of projects, including innovative logos, icons, custom illustrations, stylish invitations, impactful brochures, flyers, convention booths, packaging designs, and mobile advertising solutions.
  • Wells Fargo
    Business Support Consultant, Brand Steward, And Business Communications Designer
    Wells Fargo Sep 2017 - Dec 2020
    West Des Moines, Iowa
    Enhanced communications with impactful visuals, elevating clarity and engagement. • Led design development for customer-centric letters, polished PowerPoint presentations, and HTML emails. • Implemented UI/UX design and journey mapping for email campaigns and letter templates, ensuring intuitive user experiences. • Trained extensively in the Wells Fargo brand, overseeing projects for the Home Mortgage line with precision. • Served as a key expert in printing, branding, and design, driving strategic excellence. • Completed training in copyright and trademark regulations to ensure compliance and protect brand integrity.
  • American Equity
    Graphic Designer
    American Equity Apr 2016 - Sep 2017
    West Des Moines, Ia
    Drove multi-channel creative initiatives for corporate and marketing projects• Produced a revitalized brand refresh, dynamic marketing campaigns, and impactful events. • Enhanced the company’s social media presence and created engaging video graphics to elevate our digital footprint. • Managed diverse tasks, from brainstorming and pitching ideas to leading meetings, overseeing vendor collaborations, directing photography, and approving launch materials. • Mentored Graphic Artists to support their creative growth• Collaborated with legal and compliance teams to navigate government regulations while fostering innovation.
  • Meredith Corporation
    Premedia Specialist/Designer
    Meredith Corporation Jul 2007 - Oct 2015
    Oversaw image quality and premedia services, building strong interdepartmental relationships nationwide. • Expertly retouched and manipulated images for magazines and books, enhancing visual storytelling. • Designed eye-catching special projects and compelling advertisements. • Led project management, ensuring quality control and preparing digital files for distribution. • Gained hands-on experience by attending photoshoots and collaborating with editorial teams to enhance content quality. • Provided training and clear communication on technical and non-technical matters, empowering digital and print personnel to adopt best practices.
  • The Des Moines Register
    Graphic Designer/Creative Coordinator
    The Des Moines Register Feb 2003 - Jul 2007
    Des Moines, Iowa, United States
    Coordinated and crafted compelling advertisements across multiple channels, boosting brand visibility and engagement. • Designed a variety of direct mail pieces and newsletters to resonate with target audiences. • Tracked all ads, organizing daily workloads for optimal efficiency. • Assigned projects to designers and collaborated with other departments to troubleshoot and implement solutions. • Responsibilities included conceptualizing spec ads and creating layouts for special sections for high-profile clients, consistently delivering standout results.
  • Ames Tribune
    Graphic Designer
    Ames Tribune Jun 2000 - Feb 2003
    Ames, Iowa, United States
    Led the retail creative team and trained members to inspire innovation and excellence. • Designed eye-catching retail, classified, and web advertisements that drove engagement. • Managed diverse creative projects, including special section layouts, front-page graphics, impactful logos, and promotions. Crafted covers, posters, sell sheets, flyers, newsletters, and brochures, enhanced by photography that brought each concept to life.

Cari Wasmund Skills

Layout Graphics Marketing Communications Typography Graphic Design Posters Pre Press Mac Indesign Adobe Creative Suite Brochures Logo Design Newsletters Publications Advertising Image Manipulation Illustration Illustrator Photoshop Web Design Adobe Acrobat Email Marketing Creative Direction Corporate Identity Copywriting Vector Illustration Photo Editing Photography Direct Mail Art Direction Event Planning Digital Photography Publishing Powerpoint Microsoft Office Print Production Dreamweaver Html White Papers Adobe Muse Research Briefs Ebooks Brand Management Branding And Identity

Cari Wasmund Education Details

Frequently Asked Questions about Cari Wasmund

What company does Cari Wasmund work for?

Cari Wasmund works for Greater Iowa Credit Union

What is Cari Wasmund's role at the current company?

Cari Wasmund's current role is Creative Marketing Manager | Transforming Ideas into Engaging Campaigns | Passionate about Brand Management and Storytelling through Social Media & Digital Strategy.

What is Cari Wasmund's email address?

Cari Wasmund's email address is ca****@****rgo.com

What schools did Cari Wasmund attend?

Cari Wasmund attended University Of Northern Iowa.

What skills is Cari Wasmund known for?

Cari Wasmund has skills like Layout, Graphics, Marketing Communications, Typography, Graphic Design, Posters, Pre Press, Mac, Indesign, Adobe Creative Suite, Brochures, Logo Design.

Who are Cari Wasmund's colleagues?

Cari Wasmund's colleagues are Osvaldo Rodriguez, Cynthia Reyes, Andy Hefner, Julie Willse, Katie Enfield, Nicole King, Justin Wesselmann.

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