Cari Wasmund Email & Phone Number

Ames, Iowa, United States

• Spearheaded the delivery and management of innovative creative and content solutions that fueled marketing objectives, drove business growth, and achieved ambitious goals.
• Developed and executed streamlined workflows for omnichannel content, delivering impactful corporate assets, dynamic digital campaigns, engaging social media, a vibrant website, and standout events, along with.
• Led the brand’s strategic overhaul, conceptualizing and executing a comprehensive brand refresh. Managed all brand assets and projects, creating a new brand guide and establishing an intranet-based brand central.
• Crafted and launched a robust social media strategy, generating original content five days a week while skillfully interpreting and analyzing data and trends to optimize engagement.
• Cultivated collaboration across marketing, stakeholders, and departments, strengthening relationships and harnessing insights to elevate performance. Invested in improving the company environment by joining Culture.
• Partnered with Senior Leadership on strategic planning, budgeting, and sourcing top-tier vendors and freelancers, ensuring every initiative aligned with overall business objectives.

Iowa, United States

• Founded and managed all aspects of a freelance design business, from brand conception to project execution.
• Handled self-promotion, accounting, tax management, website development, social media strategy, legal compliance, marketing, and project management.
• Created over 400 white papers, ebooks, and research briefs for 250+ technology companies, building a reputation for high-quality content.
• Delivered a diverse range of projects, including innovative logos, icons, custom illustrations, stylish invitations, impactful brochures, flyers, convention booths, packaging designs, and mobile advertising solutions.

West Des Moines, Iowa

• Enhanced communications with impactful visuals, elevating clarity and engagement.
• Led design development for customer-centric letters, polished PowerPoint presentations, and HTML emails.
• Implemented UI/UX design and journey mapping for email campaigns and letter templates, ensuring intuitive user experiences.
• Trained extensively in the Wells Fargo brand, overseeing projects for the Home Mortgage line with precision.
• Served as a key expert in printing, branding, and design, driving strategic excellence.
• Completed training in copyright and trademark regulations to ensure compliance and protect brand integrity.

West Des Moines, IA

• Drove multi-channel creative initiatives for corporate and marketing projects
• Produced a revitalized brand refresh, dynamic marketing campaigns, and impactful events.
• Enhanced the company’s social media presence and created engaging video graphics to elevate our digital footprint.
• Managed diverse tasks, from brainstorming and pitching ideas to leading meetings, overseeing vendor collaborations, directing photography, and approving launch materials.
• Mentored Graphic Artists to support their creative growth
• Collaborated with legal and compliance teams to navigate government regulations while fostering innovation.

• Oversaw image quality and premedia services, building strong interdepartmental relationships nationwide.
• Expertly retouched and manipulated images for magazines and books, enhancing visual storytelling.
• Designed eye-catching special projects and compelling advertisements.
• Led project management, ensuring quality control and preparing digital files for distribution.
• Gained hands-on experience by attending photoshoots and collaborating with editorial teams to enhance content quality.
• Provided training and clear communication on technical and non-technical matters, empowering digital and print personnel to adopt best practices.

Des Moines, Iowa, United States

• Coordinated and crafted compelling advertisements across multiple channels, boosting brand visibility and engagement.
• Designed a variety of direct mail pieces and newsletters to resonate with target audiences.
• Tracked all ads, organizing daily workloads for optimal efficiency.
• Assigned projects to designers and collaborated with other departments to troubleshoot and implement solutions.
• Responsibilities included conceptualizing spec ads and creating layouts for special sections for high-profile clients, consistently delivering standout results.

Ames, Iowa, United States

• Led the retail creative team and trained members to inspire innovation and excellence.
• Designed eye-catching retail, classified, and web advertisements that drove engagement.
• Managed diverse creative projects, including special section layouts, front-page graphics, impactful logos, and promotions. Crafted covers, posters, sell sheets, flyers, newsletters, and brochures, enhanced by.