Carilyn Pardo Email & Phone Number

Asunción, Paraguay

Vicente López, Buenos Aires, Argentina

Customer Marketing Pacific (Colombia, Ecuador, Perú, Chile, Argentina, Paraguay, Uruguay, and Bolivia)Leads the development of Channels, Shoppers and Customers commercial strategies for Pacific region; aligns commercial direction with direct sales team in Colombia and Ecuador and Distributors in other countries to support Channels and Key Customers annual plans. Support the innovation & GTM strategy with Customer Marketing expertise. Provides the guidelines to ensure a flawless execution according to the brands positioning and sales objectives for these countries, Leader from develop ecommerce in Pacific region working closely with e.retails, Rappi, Mercado Libre, Cornershop, Bees, Surtiapp and other B2B or B2B apps.Part of the LATAM region team for accelerated ecommerce development for the region, WIN SQUAD ECOMMERCE LATAM.Champion of Omni-channel Workshop, as part of a select team to train the Kellogg LATAM team on the omnichannel strategy in Kellogg

Buenos Aires, Argentina

Customer Development Manager from Chile, Paraguay and UruguayDevelop of a new go-to-market strategy that enables our full distributor business model, to activate our brands with consumers & shoppers in Chile, Uruguay & Paraguay. Responsible of the interaction, business targets accomplishment and development of Kellogg´s (Cereal and Pringles) business and our Key Customers, leveraging and adapting our main strategy and plans to each country, considering all the market variables of each country, all resource planning and assignment to meet and exceed the targets, in a profitable manner.

Buenos Aires, Argentina

CDevelop of the commercial South Cone plans (Argentina, Chile, Uruguay & Paraguay) with our distributors order to fulfill our objectives. Provides the guidelines to ensure a flawless execution according to the brands positioning and sales objectives for these countries, brand strategies adapted to the local point of purchase, promotional plans, category management and 5P’s develop and deployment strategies by retail environment. Leader in the integration of salty snacks category in the local portfolio after Pringles acquisitions

São Paulo Area, Brazil

Temporary assignment for the vacancy of Customer Marketing Manager in Brazil. Give continuity to the business of Brazil, a country that focuses on the Latin American region. Management of a team of nine people, with a focus on the execution of the Copa America 2015 plans, where Kellogg was a sponsor, launch of Granolas and development of strategic plans for the five-year plan.

Caracas, Venezuela

Leader in the planning of the Kellogg strategy for each of the distribution channels, modern channel and traditional channel, as well as the analysis of shopper marketing strategies adapted for each of the company's Retail Environments.

Caracas, Venezuela

Plan, execute the strategies of the Kellogg Modern Trade Channel in terms of visibility plans, brand strategies adapted to the point of purchase, promotional plans and channel development strategy. Leader and co-responsible for the development of the Zucaritas and Complete Breakfast platform with excellent results for the buyer, client and for the company.Recognition granted for the high performance achieved during 2012.

Caracas, Venezuela

Plan, execute and follow up on Category Setting processes. Leader of the Powder Drinks Atmosphere Project at Excelsior Gama. Responsible for the shelf strategy (planograms) of all categories supported with studies for the buyer. Values ​​in Action 2009 recognition awarded for the high performance achieved during 2009.

Caracas, Venezuela

Sshopper Insight Analyst should analyze sales information, surveys, promotion results, etc. From the different perspectives of the business (consumer / buyer, customer, market and category), it must also become an indispensable internal sales partner and external to customers. Achieving an important influence to make the plans and strategies proposed throughout the year come true. Among the main responsibilities I have:1. Plan, execute and monitor processes known universally as “Category Management” in key clients of the modern KFV channel. Such processes should generate an increase in the performance of the category and KFV products, obtaining a better performance of the category, which translates into greater profitability.2. Obtain, from buyer research processes, findings and insights that allow a better understanding of the customer, the category and the shopper.3. Advise the Sales and Trade Marketing teams with information from their analysis for the development of commercial strategies in the different channels. Helping the understanding of KFV's business in certain clients and the knowledge of our shopper.4. Constantly monitor the dynamics of the category, in terms of new products, delistings, etc.5. Generate new ideas from the understanding of the categories and the shopper (cross-merchandising, new packaging, etc.)

Caracas, Venezuela

Elaborar y analizar reportes de Ventas y Mercadeo. Generar y analizar indicadores de gestión comercial tales como ranking de clientes, crecimientos de marcas por región, por distribuidor, por país. Planificar la demanda comercial a los distintos distribuidores de la división de Exportación de Revlon. Apoyar las áreas de mercadeo y trade marketing en el estudio de variaciones de la demanda y análisis de ventas. Coordinar el proyecto para elaboración de catálogo inteligente on line para la división de Exportación de Revlon.

Caracas, Venezuela

Calcular y analizar indicadores de gestión en los clientes, tales como inventario en el Trade, Case Fill Rate, nivel de servicio en el cliente. Calcular y analizar indicadores de gestión en el negocio, tales como cumplimiento en la cuota de ventas, ranking de clientes, distribución de ventas, crecimientos de marcas tanto global, como en zonas específicas y por canales. Planificación de la Demanda Comercial, cuotas a los vendedores por sku´s y canal. Ser un ente de integración entre la Fuerza de Ventas, Mercadeo y Trade Marketing en las reuniones de S&OP. Impulsar la realización de reuniones de S&OP enfocadas hacia una visión por canales de ventas

Caracas, Venezuela

Analizar la planificación de la demanda. Generar indicadores de logística tales como backorder, devoluciones, fallas de inventario. Coordinar los despachos e importaciones

Diplomatura, Negocios Digitales

"Diplomado de Negocios Digitales: Generación 3" con una duración de 68 horas.

Diplomatura, Equipos De Alto Desempeño

Mba, Master Of Business Administration

Master Business Administratio (MBA)

Programa Gerencial De Mercadeo, Programa Gerencial De Mercadeo

Activities and Societies: Selección de Voleyball UCABPrograma Gerencial de Mercadeo

Ingeniero Industrial, Industrial

Ingeniero Industrial