Carilyn Pardo

Carilyn Pardo Email and Phone Number

Customer Marketing | Marketing | eCommerce |Customer Development | Sales | Shopper Insights @
Carilyn Pardo's Location
Paraguay, Paraguay
Carilyn Pardo's Contact Details

Carilyn Pardo work email

Carilyn Pardo personal email

Carilyn Pardo phone numbers

About Carilyn Pardo

Experienced Customer Development Manager with a demonstrated history of working in the consumer goods industry. Skilled in Marketing Management, Market Planning, Nielsen, Business Planning, and Customer Marketing. Strong sales professional with a MBA focused in Master of Business Administration from IESA.

Carilyn Pardo's Current Company Details
Aconcagua

Aconcagua

Customer Marketing | Marketing | eCommerce |Customer Development | Sales | Shopper Insights
Carilyn Pardo Work Experience Details
  • Aconcagua
    Senior Marketing Manager
    Aconcagua Jun 2023 - Present
    Asunción, Paraguay
  • Kellogg Company
    Customer Marketing Manager Region Pacífico
    Kellogg Company Mar 2021 - May 2023
    Vicente López, Buenos Aires, Argentina
    Customer Marketing Pacific (Colombia, Ecuador, Perú, Chile, Argentina, Paraguay, Uruguay, and Bolivia)Leads the development of Channels, Shoppers and Customers commercial strategies for Pacific region; aligns commercial direction with direct sales team in Colombia and Ecuador and Distributors in other countries to support Channels and Key Customers annual plans. Support the innovation & GTM strategy with Customer Marketing expertise. Provides the guidelines to ensure a flawless execution according to the brands positioning and sales objectives for these countries, Leader from develop ecommerce in Pacific region working closely with e.retails, Rappi, Mercado Libre, Cornershop, Bees, Surtiapp and other B2B or B2B apps.Part of the LATAM region team for accelerated ecommerce development for the region, WIN SQUAD ECOMMERCE LATAM.Champion of Omni-channel Workshop, as part of a select team to train the Kellogg LATAM team on the omnichannel strategy in Kellogg
  • Kellogg Company
    Customer Development Manager
    Kellogg Company Mar 2017 - Feb 2021
    Buenos Aires, Argentina
    Customer Development Manager from Chile, Paraguay and UruguayDevelop of a new go-to-market strategy that enables our full distributor business model, to activate our brands with consumers & shoppers in Chile, Uruguay & Paraguay. Responsible of the interaction, business targets accomplishment and development of Kellogg´s (Cereal and Pringles) business and our Key Customers, leveraging and adapting our main strategy and plans to each country, considering all the market variables of each country, all resource planning and assignment to meet and exceed the targets, in a profitable manner.
  • Kellogg Company
    Customer Marketing Manager South Cone
    Kellogg Company Aug 2015 - Feb 2017
    Buenos Aires, Argentina
    CDevelop of the commercial South Cone plans (Argentina, Chile, Uruguay & Paraguay) with our distributors order to fulfill our objectives. Provides the guidelines to ensure a flawless execution according to the brands positioning and sales objectives for these countries, brand strategies adapted to the local point of purchase, promotional plans, category management and 5P’s develop and deployment strategies by retail environment. Leader in the integration of salty snacks category in the local portfolio after Pringles acquisitions
  • Kellogg Company
    Customer Marketing Manager Brasil (Sta)
    Kellogg Company Apr 2015 - Jul 2015
    São Paulo Area, Brazil
    Temporary assignment for the vacancy of Customer Marketing Manager in Brazil. Give continuity to the business of Brazil, a country that focuses on the Latin American region. Management of a team of nine people, with a focus on the execution of the Copa America 2015 plans, where Kellogg was a sponsor, launch of Granolas and development of strategic plans for the five-year plan.
  • Kellogg Company
    Customer Marketing Manager
    Kellogg Company Apr 2014 - Apr 2015
    Caracas, Venezuela
    Leader in the planning of the Kellogg strategy for each of the distribution channels, modern channel and traditional channel, as well as the analysis of shopper marketing strategies adapted for each of the company's Retail Environments.
  • Kellogg Company
    Trade Marketing Coordinator
    Kellogg Company Apr 2011 - Mar 2014
    Caracas, Venezuela
    Plan, execute the strategies of the Kellogg Modern Trade Channel in terms of visibility plans, brand strategies adapted to the point of purchase, promotional plans and channel development strategy. Leader and co-responsible for the development of the Zucaritas and Complete Breakfast platform with excellent results for the buyer, client and for the company.Recognition granted for the high performance achieved during 2012.
  • Mondelēz International
    Communications Analyst Trade Marketing
    Mondelēz International Sep 2010 - Apr 2011
    Caracas, Venezuela
    Plan, execute and follow up on Category Setting processes. Leader of the Powder Drinks Atmosphere Project at Excelsior Gama. Responsible for the shelf strategy (planograms) of all categories supported with studies for the buyer. Values ​​in Action 2009 recognition awarded for the high performance achieved during 2009.
  • Mondelēz International
    Shopper Insight Analyst
    Mondelēz International Sep 2008 - Sep 2010
    Caracas, Venezuela
    Sshopper Insight Analyst should analyze sales information, surveys, promotion results, etc. From the different perspectives of the business (consumer / buyer, customer, market and category), it must also become an indispensable internal sales partner and external to customers. Achieving an important influence to make the plans and strategies proposed throughout the year come true. Among the main responsibilities I have:1. Plan, execute and monitor processes known universally as “Category Management” in key clients of the modern KFV channel. Such processes should generate an increase in the performance of the category and KFV products, obtaining a better performance of the category, which translates into greater profitability.2. Obtain, from buyer research processes, findings and insights that allow a better understanding of the customer, the category and the shopper.3. Advise the Sales and Trade Marketing teams with information from their analysis for the development of commercial strategies in the different channels. Helping the understanding of KFV's business in certain clients and the knowledge of our shopper.4. Constantly monitor the dynamics of the category, in terms of new products, delistings, etc.5. Generate new ideas from the understanding of the categories and the shopper (cross-merchandising, new packaging, etc.)
  • Revlon
    Planificador Senior
    Revlon Sep 2007 - Sep 2008
    Caracas, Venezuela
    Elaborar y analizar reportes de Ventas y Mercadeo. Generar y analizar indicadores de gestión comercial tales como ranking de clientes, crecimientos de marcas por región, por distribuidor, por país. Planificar la demanda comercial a los distintos distribuidores de la división de Exportación de Revlon. Apoyar las áreas de mercadeo y trade marketing en el estudio de variaciones de la demanda y análisis de ventas. Coordinar el proyecto para elaboración de catálogo inteligente on line para la división de Exportación de Revlon.
  • Johnson & Johnson
    Demand Planning Analyst
    Johnson & Johnson May 2007 - Sep 2007
    Caracas, Venezuela
    Calcular y analizar indicadores de gestión en los clientes, tales como inventario en el Trade, Case Fill Rate, nivel de servicio en el cliente. Calcular y analizar indicadores de gestión en el negocio, tales como cumplimiento en la cuota de ventas, ranking de clientes, distribución de ventas, crecimientos de marcas tanto global, como en zonas específicas y por canales. Planificación de la Demanda Comercial, cuotas a los vendedores por sku´s y canal. Ser un ente de integración entre la Fuerza de Ventas, Mercadeo y Trade Marketing en las reuniones de S&OP. Impulsar la realización de reuniones de S&OP enfocadas hacia una visión por canales de ventas
  • Pfizer
    Analista De Logística
    Pfizer Nov 2006 - May 2007
    Caracas, Venezuela
    Analizar la planificación de la demanda. Generar indicadores de logística tales como backorder, devoluciones, fallas de inventario. Coordinar los despachos e importaciones

Carilyn Pardo Skills

Trade Marketing Marketing Comercial Marketing Orientado Al Cliente Estrategia De Mercadotecnia Shopper Marketing Estrategia Empresarial Marketing Strategy Demand Planning Nielsen Plan De Marketing Liderazgo De Equipos Productos De Consumo Consumer Products Comunicaciones De Marketing Marketing Para Los Clientes Customer Insight Marketing Management Customer Marketing Valor De Marca Plan De Negocio Business Strategy Market Planning Strategic Planning Team Leadership Business Planning Brand Equity Marketing Communications Mercadotecnia Demand Generation Product Launch Ac Nielsen Ventas Cuentas Nacionales Estrategia De Precios Conocimiento Del Consumidor

Carilyn Pardo Education Details

Frequently Asked Questions about Carilyn Pardo

What company does Carilyn Pardo work for?

Carilyn Pardo works for Aconcagua

What is Carilyn Pardo's role at the current company?

Carilyn Pardo's current role is Customer Marketing | Marketing | eCommerce |Customer Development | Sales | Shopper Insights.

What is Carilyn Pardo's email address?

Carilyn Pardo's email address is ca****@****ogg.com

What is Carilyn Pardo's direct phone number?

Carilyn Pardo's direct phone number is +54911643*****

What schools did Carilyn Pardo attend?

Carilyn Pardo attended Needed.education, Universidad Torcuato Di Tella, Iesa, Universidad Católica Andrés Bello, Universidad Católica Andrés Bello.

What are some of Carilyn Pardo's interests?

Carilyn Pardo has interest in Children, Environment.

What skills is Carilyn Pardo known for?

Carilyn Pardo has skills like Trade Marketing, Marketing Comercial, Marketing Orientado Al Cliente, Estrategia De Mercadotecnia, Shopper Marketing, Estrategia Empresarial, Marketing Strategy, Demand Planning, Nielsen, Plan De Marketing, Liderazgo De Equipos, Productos De Consumo.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.