Carina Østergaard Email & Phone Number

Slagelse, Dk

Copenhagen Metropolitan Area

Copenhagen, Capital Region, Denmark

Nordiske Medier is a leading B2B media company based in Copenhagen with offices all over Denmark and Sweden. With over 50 newsmedia digital and print within several industries it's the largest B2B net provider in the Nordic countries. At Nordiske Medier, we're committed to delivering high-quality content that informs, entertains, and engages our audience. We are a team of talented professionals who share our passion for creating exceptional media experiences within larger and niche industries. We pride ourselves on our ability to deliver tailored media solutions that meet the unique needs of our clients through our versatile product portfolio. As a manager with a broad experience overseeing and managing teams, I am currently responsible for a talented group who specializes in social media, business intelligence, customer success, email marketing, and creative design.Setting the strategic and creative marketing direction for all Nordiske Mediers brands and products within Denmark and Sweden, and working closely with my team to develop effective solutions. I believe in the power of employee development and strive to provide regular feedback to my team on their performance and development. I work closely with each individual to identify areas for improvement and provide guidance and support to help them reach their full potential.

Copenhagen, Capital Region, Denmark

- Setting the creating marketing and branding direction as well activities for all the brands and products from scratch. - Creating a lead funnel flow and strategy for trials as well brand awareness. - Handling all events and fairs including planning and launching an alternative version of Building Awards during Corona. - Launched during this time a new subscription site for all the brands making it even easier to sign up for a trial or subscription.

Copenhagen Area, Denmark

As a freelance marketing consultant, I offer a comprehensive range of services designed to elevate your marketing efforts and drive success.In addition to my role in campaign management, I provide valuable workshops that empower marketing teams with the latest industry trends and techniques. These workshops not only equip professionals with the necessary skills to develop effective marketing strategies but also focus on enhancing teamwork, alignment, and communication. By fostering curiosity, encouraging mutual support, and promoting team cohesion, these workshops help teams get to know each other better and work more effectively together.My strategy development services encompass thorough market research, target audience analysis, and competitive analysis. By leveraging data-driven insights, I create tailored marketing plans that consistently deliver impactful results.As a trusted sparring partner, I collaborate closely with executives and business leaders to assist them in making well-informed marketing decisions that align with their overarching business objectives. By placing the client's vision and goals at the forefront of every marketing initiative, I ensure a collaborative approach that fosters success.I take great pride in consistently delivering exceptional results for my clients, helping them thrive in the fast-paced realm of marketing.Feel free to reach out to discuss how I can assist you.Services Offered:Strategic DevelopmentProject ManagementWorkshop FacilitationGeneral SparringAI Integration and Strategy

Copenhagen Area, Denmark

Capture One is the industry leader in photo editing software. Capture One combines world-class tools and high performance to enable photographers, power workflows and inspire creativity. As head of the in-house creative agency at Capture One, my main task was to first and foremost to form and build what later became the in.house creative agency. Here I managed my amazing creative team of 8 people - each with unique and an amazing skillset. Besides building a new department I also defined the strategic and creative direction as well as the yearly roadmap, and lead all marketing activities and projects. And of course utilized analytics to evaluate the performance of activities, growth and future recommendations as well as predictions.

Copenhagen Area, Capital Region, Denmark

• Managed and lead all marketing projects and creative concepts from briefing to execution. • Ensured campaign activities such as creatives, campaign information, video production, and assets were delivered within set deadlines and budgetary targets. As well coordinating the translations of all content in to 7 languages.

Copenhagen Area, Capital Region, Denmark

SheZone is a community in Copenhagen for girls and women - with a focus on moving the body, mind, and heart. SheZone is a volunteer-driven association with a dream of making a difference. SheZone strives to create an accepting, involved, contributing, inspiring, and curious framework as an inclusive society where all girls and women - regardless of culture - can participate and are welcome.Involved in the development of:• Vision and strategy of SheZone going forward• External and internal communication with partners, collaborators, and members. • PR planning • Digital marketing planning and optimization • Website development• Fundraising activities SheZone er et fællesskab kun for piger og kvinder med fokus på at bevæge krop, sind og hjerte.SheZone er en frivillig drevet forening med en drøm om at gøre en forskel inden for foreningslivet i København. Vi ønsker, at skabe et rum til kvinder, hvor du uanset baggrund eller kultur kan føle dig velkommen.

Copenhagen Area, Capital Region, Denmark

Amala was built upon a vision of offering women around the world female hygiene products with no harmful ingredients and transparency never seen before. All Amala products are 95% biodegradable and: 💚 Produced without plastics 💚 No perfume 💚 No harmful chemicals 💚 Vegan friendly 💚 No parabens

Copenhagen Area, Denmark

Telenor Denmark is a leading telecommunications company delivering internet and telco services to customers in Denmark. Telenor's mission is to provide customers with a coherent communication experience by bridging technologies, content, and equipment. Telenor is Denmark's second-largest telecommunications company and an independent company within Telenor Group. My position with Telenor was a split 50/50 role between the Telenor communication department and the CBB Mobile marketing department. As a consultant and project manager, my main job was to generate conversions, growth, and strengthen the presence of the Telenor and CBB brand online as well as through traditional marketing, collaborations, CSR-activities, and events.Responsibilities for the Telenor brand included: • Developing a Social Media strategy.• Craft response strategies, educating on social media and create moderation and engagement best practices for customer care and engagement through social media.• Plan CSR-activities for Telenor Denmark and in collaboration with Telenor Group. • Employer branding initiatives and event planning for Telenor Denmark • Create internal communication for Facebook Workplace and CEO messaging. Responsibilities for the CBB Mobile brand included: • Social media, SEO and blog strategy development. • Create content direction for the website, social media, and online channel. • Lead on creative concepts development, TVC production, and customer communication.• Project Manage campaigns and product launches. • Ongoing online and content optimization, analysis reports, budget management, A/B testing, and KPI follow up. • Execute proactive and reactive PR initiatives such as crisis communication, message map, and media tracking for CBB.

Salzburg, Austria

LOOP explores the intersections between design, digital technology, and strategic communication for leading brands like Red Bull, Corona, Audi, Puma, and many others. With offices in Salzburg, NYC, Berlin, Sydney, and Copenhagen and a team of 120 great individuals, LOOP is helping global brands to get their way into the digital era of brand communication. At LOOP I functioned as Lead Nordic Social Media Project Consultant and was responsible for the deliveries from the Nordic collaborators working on brand requirements to promote their products in the Nordics as well as create more awareness of their brands. My main responsibility was to remotely lead the Scandinavian team, translate LOOP's strategies for the selected brands, and adapt them to functioning in the Nordic countries Norway, Sweden, Finland, and Denmark. While with LOOP I worked with several brands to name a few I had the pleasure of working with Durex, Scholl, Vanish, and Grundig. Responsibilities included:• Social Media and Community Management • Translation of ads, social media content, and strategies• Strategy development and adaption to Nordic markets• Creative concept development • Campaign Planning• Brand Management

Copenhagen Area, Denmark

CBB Mobil A/S is an online low-cost provider of mobile services in Denmark. CBB Mobil A/S has been part of the Telenor Group since 2004 and has more than 150 employees. Since the launch in 2001 CBB has been dedicated to delivering simple low-cost solutions with a high level of customer service.As Head of Social Media and Content Marketing at CBB Mobil and the Bibob brand, my main responsibility was to create and strengthen the brand visibility, and relevance towards potential and existing customers through campaigns, content, awareness activities, and social media initiatives.• Social Media Management and strategy development. • Part of creating several creative concepts and TVC productions• Content development for social media, website, SEO, internal communication, and response strategies for the social media care team. • Project Manage retargeting, retention and campaign planning • Preparing analysis and budget reports• Online, testing and SEO optimization • Content Mangement• PR Management and media relation • CSR Planning and strategy development• Event planning

Greater New York City Area

Bajibot is a creative boutique creating everything from social campaigns, digital projects to unique experiences like VR, mobile games, UX site development, and event activations.Bajibot is a creative boutique creating everything from social campaigns to unique experiences like VR, mobile games, UX site development, and event activations.I worked as the project lead on developing and implementing Bajibot’s new business strategy through initiating and nurturing relationships with existing and new collaborators. • Developed branding and positioning strategies for the business and customers.• Conducted analysis, research, pitches, and online marketing activities for the business.• Monitored market trends, research customer segments, and competitors. • Social media, concept and content management • Event planning Had the pleasure of on working on creative projects for several brands including 1-800-Flowers, Priceline, Vita Coco, and BBC America.

Copenhagen Area, Denmark

The internship focused on promoting the brand and the new product collection through PR and online activities during the SS12 show, as well as maintaining collaborator and brand ambassador relationships.Responsibilities included:• Coordinated all PR activities. Developed, monitored, and analyzed all PR results. • Developed content for press releases, invitations, products, online channels, social media, and the website. • Responsible for all of the social media activity, content, and updates on all channels. • Developed a keen understanding of industry trends affecting clients and made appropriate recommendations concerning the business strategy.• Event planning

Aaalborg, Denmark

Nordlux is a Danish company founded in 1977 offering design products to affordable prices. The company is located in Aalborg and is today represented in over 48 countries.As a sales consultant with Nordlux, I was in charge of all customers located in southern Jylland, Fyn, and Sjælland. • Building long term relationships with new and existing customers.• Custom KPI’s and revenue targets as well as budget planning • Arrange meetings with prospects to demonstrate products.• Identifying opportunities for new business within the market.• Ensuring all administration relating to sales was completed effectively.• Preparing sales and marketing material • Event & fair planning• B2B and project sales

Birkerød, Denmark

Halo Design is a Danish brand focusing on creating lamps based on modern technology and functional design solutions that everyone can relate to.As a sales consultant, I was responsible for all Halo Design’s customers located on Fyn and Sjælland in Denmark. Responsibilities included:• KPI and Budget Planning • Maintaining relationships with existing customers while seeking new ones. • Develop sales and marketing material • Event and fair planning • Product training• B2B and project sale

Bachelor'S Degree, Digital Marketing Strategy

During my Bachelor at CPHBusiness I had a semester stay at Pôle Universitaire Léonard de Vinci in Paris to specialize in Digital Marketing.

Bachelor'S Degree, International Marketing Management

My BA provided tools for applying theory and methods of marketing in an international perspective. Bachelor project referred to Strategic.

Ap Degree, International Marketing Management

Activities and Societies: CPH offers an incubator environment and program for young entrepreneurs and startups. The incubator helped me.

Associate'S Degree, Interior Design - Copenhagen

Hhx Degree, International Business/Trade/Commerce

Activities and Societies: An education with a special focus on business economics, marketing, international economics and business law.