Carina Rossner Email & Phone Number

Palo Alto, California, United States

Responsible for ensuring smooth operations of cyber security penetration testing, regulatory compliance consulting and social engineering training. • Project management: Design and implement tools/systems to ensure that complex projects with distributed teams stay on track. Oversee several dozen concurrent projects. • Customer success management: Build relationships, pro-actively address issues, and mobilize company resources to meet client needs. Responsible for several hundred clients.• Resource management: Continuously balance staff workloads to match individual talents and development goals, recruit contractors to fill gaps, and juggle projects to adapt to changing client schedules. Strive to balance objectives of employee satisfaction, client success and financial returns.

Palo Alto, California, United States

Support clients with strategic planning, marketing strategy and implementation, operations management and new venture development. Most recent project was in digital mortgages where I designed a business plan, entry strategy and sales enablement materials for a technology platform company to introduce a vertical solution.

Palo Alto, Ca

Worked with C-Suite on market expansion and operations optimization for this global leader in radiation therapy and integrated cancer care. Data-driven market strategy: Transformed business processes at HQ and regional leadership to incorporate quantitative market intelligence into strategic planning decisions. Collected and managed market intelligence to guide prioritization of expansion and optimal allocation of resources to existing markets. • Dynamic market modeling: Created dynamic market models to synthesize intelligence into actionable market insights that informed key business decisions. Used a combination of SQL and advanced spreadsheet tools plus several geo-location software packages to integrate the data into management workbooks.• Complex data mining: Identified, scrubbed, and integrated disperse data sets and research (public, government, industry, proprietary and company.) Used data to determine and forecast the size and potential of local, regional, and national cancer markets - granular to the cancer type and census tract. • Market intelligence tracking: Built a comprehensive visual tool to track industry competitive activity. Leveraged Google Maps technology and created cross-section analyses to extract strategic insights. • Market segmentation and outreach: Used data-driven analyses to shape communications to different market segments.• Public/Government Relations: Leveraged census, Medicare and other government data sets to address regulatory audits/criticism and public relations challenges.Information-based operations planning: Led company-wide implementation of business analytic tools. • Metrics/tools for resource allocation: Developed and implemented operational and market tracking metrics and "score cards" for more effective management of business lines. • Business plan development: Worked alongside functional and regional operations managers to develop and implement new business planning processes.

Created and ran a consulting and professional services agency with two divisions. Grew company to $5M in revenues and 35 employees before selling it. Responsible for office management and all business functions of this agency.Company operations: Ran the company and managed all business functions.• Financial: Managed finances - insurance and reporting requirements, tax filings, bookkeeping, and payroll. • Marketing, business development, and sales: Designed and maintained corporate website, produced marketing materials, brochures, and company collateral. Made sales calls and maintained customer relationships. • People: Recruited 100+ employees, doing all sourcing, interviewing, onboarding, coaching, and mentoring. • Legal: Incorporated company and obtained federal trademark. Managed employment and client contracts. • Facilities: Responsible for maintaining the physical office and services.

Palo Alto, Ca

Launched transformative technology products into emerging markets in a broad range of industry sectors. Clients included: Alta Vista (Google predecessor), QuickBooks, Oracle (Media Server), Smith & Hawken, Mountain Travel Sobek, WNBA, SuperMac (digital video), cyber security, developer tools, consumer software and other emerging technologies. • Product definition and design: Conducted market research and collaborated with engineering teams to define optimal product features and functionality and create product roadmaps. • Technical project management: Orchestrated cross-functional efforts of developers, marketers, and designers to deliver successful product launches. • Marketing and communications: Developed data sheets, marketing literature, packaging design, advertising campaigns, trade show exhibits, and sales enablement and other collateral for software and hardware vendors. • Website design: Defined visuals, user experience, navigation, communications objectives, and calls to action. • User interface and technical support: Performed extensive UX research to drive product and customer success. • Business plan development: Worked with both entrepreneurs and investors to pitch ventures.

Palo Alto, Ca

Technical training and instructional design services: Staffed technical training needs for enterprise technology vendors like Sun Microsystems, Cisco and Oracle. Recruited and managed a team of technical instructors, course developers, and actor/voice talent. Brokered business contracts for engagements.• Course delivery: Maintained a team of certified instructors in a broad range of subject and technologies to match client needs. Ensured that they met quality standards of the clients. • Instructional and lab design: Provided contract development services to create and update training materials to reflect technology upgrades and new product introductions. Included interactive labs and multimedia elements.

Stanford, Ca

Provided live interpretation services for medical staff needing to communicate with Spanish-speaking families. This part time position was one of the most satisfying of my professional career because I felt that I was truly making a difference.

Greater New York City Area

Helped technology-based companies with strategic planning, market analysis, organizational restructuring, and other business challenges.

M.B.A., High Tech Product Management

Activities and Societies: Technology Marketing Club and the HBS rowing team. Focused on product management, strategic planning.

A.B., History And Science

Activities and Societies: Founded Impact Magazine (focused on the impact of technology on society and vise versa.) Rowed crew. Crafted.