Carina Shaw work email
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Carina Shaw personal email
A very experienced product and marketing professional within the dental industry. I have a proven success and track record of adding value and delivering results through sought after marketing consultancy meetings and supporting dental practices with strategies to attract new patientsKey skills • Strong B2B • Acorn segmentation (www.caci.co.uk) • Copy writing• Campaign planning• Digital marketing Specialties: Fluent in: English, Swedish, knowledge of Danish and NorwegianTestimonials from Principal dentists• Carina had loads of really useful marketing insights and a whole range of strategies and ideas• Carina very clearly informed us about marketing strategies we can adopt to increase business revenue• Carina is a true professional she came equipped with the information we needed and conducted an
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Senior Practice Marketing ConsultantDenplan Nov 2010 - Dec 2023• Planning the strategy for marketing support to dental practices• Providing marketing consultancy for dental practices including bespoke marketing & PR plans and digital communication strategy for patient growth and retention• Direct contact with key clients to encourage continued loyalty and growth with Denplan and to grow their commitment and use of payment plans available• Managing the practice marketing team• Providing tactical marketing advice for consultants and dental… Show more • Planning the strategy for marketing support to dental practices• Providing marketing consultancy for dental practices including bespoke marketing & PR plans and digital communication strategy for patient growth and retention• Direct contact with key clients to encourage continued loyalty and growth with Denplan and to grow their commitment and use of payment plans available• Managing the practice marketing team• Providing tactical marketing advice for consultants and dental practices• Reviewing, developing & writing marketing materials and literature• Project management Achievements: Data shows that practices in flat or net decline prior to my marketing consultancy meeting: Half (48%) returned to growth 3 months after. Out of the control group, only a quarter moved to growth. Practices in net growth post marketing consultancy meeting: Over 90% remain in growth 3 months after a marketing consultation compared with 70% of the control group. Data also shows a practice is 3 times more likely to grow after a Consultation with myself (53% v 14%) for the following 3 months after a Consultation. I have been successful in convincing around five key clients, with over 1,000 patients, at risk of leaving Denplan for the competition to stay with Denplan. To support dental practices with marketing I have written four booklets:• Marketing campaign planning• Marketing for different generations• Social media for dental practices• TikTok & Instagram stories for dental practicesI have written various courses for online training:• Brand and reputation• E-mail marketing• Incentive & campaigns• Introduction to marketing • Segmentation• How to use social media Show less -
Business Development ManagerWessex Dental Specialist Centre Mar 2007 - Jan 2011•Planning and marketing the Facial Aesthetic business from start to finish•Responsible for all PR and marketing of the centre •Internal and External liaison - management of agencies•Carry out practice visits and presentations to GDPs and staff to profile the activities of the centre•Build training role of the centre with individuals and trade•Preparing presentation material and information packs for referring and non-referring practices•Responsible for all external… Show more •Planning and marketing the Facial Aesthetic business from start to finish•Responsible for all PR and marketing of the centre •Internal and External liaison - management of agencies•Carry out practice visits and presentations to GDPs and staff to profile the activities of the centre•Build training role of the centre with individuals and trade•Preparing presentation material and information packs for referring and non-referring practices•Responsible for all external events Show less
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Product Manager - DentalAstra Tech Feb 2004 - Mar 2007• Planning marketing strategies/objectives and producing a strategic plan• Responsible for the Training & Education programme from start to finish including discussions with potential lecturers, the contents of different courses and the production of the course brochure• Plan and execute product & marketing campaigns• Managing creative, Media & PR agencies and drafting articles for PR agency to format to individual publication style• Providing technical support to customers and… Show more • Planning marketing strategies/objectives and producing a strategic plan• Responsible for the Training & Education programme from start to finish including discussions with potential lecturers, the contents of different courses and the production of the course brochure• Plan and execute product & marketing campaigns• Managing creative, Media & PR agencies and drafting articles for PR agency to format to individual publication style• Providing technical support to customers and sales team• Launch new products into UK market• Responsible for implementing Practice Building with key account customers• Market intelligence (competitors, customers, potential customers)• Budget managementAchievements: Delivered successful marketing support to Implantologists and implant referral practices to increase their dental implant revenue Show less
Carina Shaw Skills
Carina Shaw Education Details
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Salisbury CollegBusiness & Marketing -
Älvsborg Medical College, Vänersborg, SwedenDental Nurse Training (Registered Dental Nurse)
Frequently Asked Questions about Carina Shaw
What is Carina Shaw's role at the current company?
Carina Shaw's current role is Business Development Manager.
What is Carina Shaw's email address?
Carina Shaw's email address is ca****@****i.co.uk
What schools did Carina Shaw attend?
Carina Shaw attended Salisbury Colleg, Älvsborg Medical College, Vänersborg, Sweden.
What are some of Carina Shaw's interests?
Carina Shaw has interest in Reading.
What skills is Carina Shaw known for?
Carina Shaw has skills like Marketing Strategy, Marketing Management, Marketing, Management, New Business Development, Business Planning, Project Planning, Training, Business Development, Marketing Communications, Dentistry, English.
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Carina Shaw
Greater Bournemouth Area1astratech.com -
Carina Shaw
Skoghall -
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Carina Shaw
Digital Enthusiast, Dynamic Project Leader, Catalyst For Change, Inspirational Facilitator, Offering A Unique Blend Of Skills And Expertise To Drive Transformative Outcomes In Various Professional Settings.City Of Johannesburg2goldenrule.co.za, larcai.com
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