As a Market Research Associate, I utilize qualitative and quantitative research methodologies to consolidate into actionable items, reports, and presentations. I work collaboratively as part of a dynamic research team that focuses on developing health system insights to a diverse group of clients. In addition, I also manage Darwin's research product template to maximize quality and best practices to better suit our clients' needs. My objective with this responsibility is to provide our clients with the best possible experience with our product and increase the credibility of our brand.Thus far, I have managed ~50 Health System profiles on a quarterly basis for a specified US region.

At Glory I worked as a Market Research Associate in Glory's Thought Leadership team under the Global Marketing Department. In my role, I utilized qualitative and quantitative research methods to assist with various market research efforts to help support Glory’s current business and cross-functional teams. As an in-house researcher, I have learned how to work with cross-functional teams towards a common goal of contributing toward Glory's new pillar of business. Examples of research conducted include but are not limited to the development competition intelligence dashboards, COVID-19 tracking reports, market targeting reports, usability studies, and company/vendor profiles etc. As part of the Thought Leadership team, I also assisted with content creation in the form of white-papers, blogs and video production and editing using Adobe Premier Pro. These works were centered around the customer payment journey. The purpose of this work was to gain insight on CX in retail and develop pain points in the customer journey that Glory products can address. See links below and publications section for examples of my work.

During my time at H&M as a Lead Sales Advisor, I served as leader in promoting best practices to prioritize customer experiences and ensure all touch points in the customer journey were met by our sale's associates. This was possible by working cross-functionally with merchandising and leadership to develop strategies to maximize not only experiences for customers but also increase sales. For example, I worked alongside the visual merchandisers to develop product placement techniques that in turn, helped increase sales and foot traffic to profitable areas of the store. As lead, I would help train new employees and ensure all customer touch points are met during the entire customer journey from the initial hello to the promotion of our sustainability program and new rewards program. As part of promoting our new rewards program, I was also responsible for the tracking of customer sign-ups, making sure the store met their goal each day.

During the 2018-2019 season, I was responsible for maintaining the team's social media accounts and responsible for the team's brand and image. During this time, I recognized the lack of exposure the team had not only online, but also around campus. To fix this, I researched existing brands to providecontent for higher engagement on Twitter, Facebook and Instagram. I also worked alongside other campus organizations to bring awareness and provide other opportunities for engagement.During my time as chairman, I re-purposed communication efforts with new logo, team photo shoot and social media strategies based upon analysis of successful branding strategies of the IWU Athletic Department.

During my time as IFB's first Sustainability Intern, I was allowed to work with various company departments (Governmental Affairs, Radio, Marketing) on numerous tasks andprojects. For most of my internship, I assisted the department's graduate intern in researching economic and agricultural data and analyzing farmer survey data. The insights gathered were analyzed using SPSS and Excel and visualized using Powerpoint. The skills I gained working on this project were project management, statistical analysis of survey results, and data visualization and storytelling. These results were then presented to the Illinois Farm Bureau board of directors.Also, during this internship, I was able to present secondary research findings on Monarch Butterflies to a focus group of teachers. I managed the project alongside my manager to implement the necessary policies given our feedback.

During my time as Vice President of Educational Programming, I functioned as a member of the Sigma Kappa executive board, working with the chapter advisor executing collaborative decisions to ensure the success of the chapter’s standards of excellence. My primary role was developing and presenting essential topics to the chapter bi-weekly. This included developing a year-long calendar of engaging programs and working with community and campus organization leaders to execute those programs. As VPP, I gained essential leadership skills and project management skills. I also learned to work cross-functionally with community partners and campus organizations to ensure the success of my programs. In addition, I also oversaw the chapter’s committee system, developing best practices for the committees and ensuring all concerns were met, and all tasks were being completed on time. With this responsibility, I learned how to delegate tasks and track the progress of those tasks. I also gained essential management skills in the process. For one of my more extensive programs, I researched better energy-saving practices for the Sigma Kappa sorority by performing an energy bill analysis and presenting it to the chapter. To ensure the success of this project, I partnered with the Ecology Action Center, utilized their existing energy audit dashboard, and used excel to calculate the correct quantitative metrics to visualize in the report. Some example metrics include the average amount of kilowatt energy used monthly by the girls living in the sorority house. This project also functioned as an academic research project.

As a Sustainability Intern, I assisted the organization's director in research projects and outreach programs. I also worked alongside our Energy Consultant and learned how to perform an energy bill analysis. A large project I worked on during this internship was analyzing the success of the Household Hazardous Waste event. I designed a survey that was distributed to all the event participants and gathered over 200 quantitative metrics. I utilized excel in turning those metrics into actionable insights. To do this, I used SPSS to run statistical outputs that I later visualized using Microsoft Powerpoint. I presented the report to the director, and the research was shared with the event organizers to aid in planning the next event. My research was also published on the organization's site, and a hard copy was available to the organization's members. I also conducted preliminary research on ways the organization can better serve underrepresented populations ofBloomington-Normal. Although this research was never finalized due to time constraints, I provided secondary research findings to the organization director, who later used those findings to target these populations when developing marketing strategies specifically. I was able to utilize my native proficiency in Spanish to target the Hispanic people of the community by creating Spanish marketing materials.

As a Student Program Manager, I was responsible for helping execute programs and events held at the Hansen Student Center. These events involved public speakers, performers, musicians, and other events. I worked alongside my cohort of student program managers to manage events from end to end. Some of these tasks include promoting the event, ongoing communication with talent managers, and ensuring the event ran smoothly. Event-specific tasks were delegated among all of us to provide the event was a success. As part of my role on this team, the student program managers were given the option to manage an event from end to end. This included surveying the student population for program interest. In this case, I organized a campus fitness event where I partnered with a yoga and fitness instructor to educate the students on the benefits of staying active and hosted a complimentary class for the participants. I managed the event from end-to-end from the event's marketing, communications between instructors, gathering the needed materials, and ensuring the venue was ready. At the same time, I also had to make sure I accounted for any hiccups in the event's planning and stayed within budget. In return, I gained very valuable project management skills.