Carina Stenbäck Email & Phone Number

Stockholm, Sweden

Insight Consultancy agency pioneering perspective from always being updated and involved in research on new trends and market innovations. Continuously working with the here-and-now challenges facing leading brands as well as disruptive newcomers, from a vast array of areas such as FMCG, Gaming, Telecom/IT, Automotive, Retail, Finance, Services, B2B, Public, Tourism. Combining classic methods as in-depth interviews, ethnography and focus groups with the digital and AI tool box. Providing deep qualitative insights and hands on direction in a world of big data Information overload. Agile and independent Nordic and International network of research pro:s. Exploring what it means to be human in an automated, brave new world.

Full service provider within market insight. We served companies, organizations and the public sector with analysis and useful market insight when facing a business critical decision. Objective to develop our clients business and to optimize the ROI. Each situation is based on the right method and process for a result that is useful for the implementation. Insight consultants which provides information regarding e.g. product launches, product/service- and concept development, brand strategies, media strategies, advertising, etc. From negotiations, purchases, project management of international and national projects to parts of projects, analysis, reporting, recommendations and implementations.

Head of Method qualitative research. Business development and strategic consulting.

Estate agent detached houses. Agency tasks as selling, law, economics, marketing etcetera.

Project Manager qualitative researches. Brand strategies, product launches, product development etc. Personal selling, project management, method decision (moderating focus groups & in depth interviews or gathering quantitative data), analyzing, reporting and presentation.

Project Manager qualitative researches. Brand development, product launches, product development etc. Personal selling, project management, moderating (focus groups & in depth interviews), analyzing, write reports and manage customer presentations. The assigners were Swedish and foreign leading companies within consumer products, service sector, public sector, media and industry sector.

Project management of qualitative and quantitative researches.

Project Assistant: Brainstorming/develop new exhibition concepts, selling, budget, time planning, marketing planning for exhibitors and visitors, cooperation with advertising agency, media brokers, research companies etc. I started at Sollentunamässan as a marketing assistent to the Marketing Manager. (A division with about 45 employees.) This involved me in tasks as coordinating the exhibitions (about 40 per year) regarding purchase of advertisement, graphical profile, sales material and to coordinate contacts (for example restaurants, hotels and printing works). Other tasks were to administrate sales reports, price structures, agreements etc. I also arranged some events for the staff at Sollentunamässan, and worked with competitive strategies.

Project assistant at Handelsbankens IT department. Coordinating economic forecasts and cost follow-up of the banks IT project which objective was to implement new systems for trading with financial instruments, both back- and front office. Project assistant at Naturhistoriska Riksmuseet. My tasks was to assist in four development projects: new profile of the museum shop, new organisation structure, new hotel efficacy and implementation of a new business system.

Bachelor, Economics And Marketing

Marknadsakademien

Real Estate Agent, Real Estate Agent

Education record

Bachelor In Economics/Marketing, Marketing

Marketing, Mediaplanning And Purchase Of Media