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With an entrepreneur's spirit and business leader’s passion, I enjoy serving our firm with strategic visioning, steering our evolution and business growth, and my favorite part - supporting our talented team as they provide outstanding research services. As a marketer by background, I bring a relatable and relevant perspective to the table when consulting with our clients. I believe our firm's marketing-minded approach to research is one of the things that attracts and retains our clients. It is exciting to work with a wide variety of B2C and B2B organizations who are consumer driven and insights led. The work we do across the vital areas of our client’s business allows our team to contribute at high levels of impact; work that is focused on their brand, consumer, product, and marketing. It is gratifying to help business leaders hear the heartbeat of their business, and to navigate their business decisions with informed confidence. There is never a dull day with the variety of industries and the diversity of projects with which we are engaged, and it keeps me stoked! Projects that help our clients identify opportunities for growth; positioning, branding, targeting, ideation, concepting, R&D, marketing/messaging, packaging and merchandising, monitoring satisfaction and tracking progress over time. I consider it a blessing to be doing work that feels so on purpose, with professionals I am in awe of while extending my influence and sharing the WISDOM of my experience, my fearless IMAGINATION, incorporating the SCIENCE of analysis, and witnessing the moments of ENLIGHTENMENT. That is what we mean at Marketing Workshop by researchWISE.My professional journey: In the early days, I was a marketing executive for a variety of restaurant and entertainment venues. In 2001, I formed Pirello Consulting, Inc. assisting small to mid-sized businesses with growth strategies. In 2002, I partnered to found Focus On Food, a culinary research and development center in Atlanta. In 2008 I joined Compass Marketing Research to reposition and reinvent it, now a leader in its segment. And now, I am leading the Marketing Workshop team, supporting a team of research champions and serving an impressive list of clients with custom marketing research."Success is liking yourself, liking what you do, and liking how you do it." - Maya Angelou
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PresidentMarketing Workshop 2017 - PresentMetro Atlanta Area, Ga, UsExecutive Vice President, 2014-2017, 3 yearsSenior Vice President, 2012-2014, 2 yearsA CUSTOM MARKETING RESEARCH FIRMI have the great privilege of serving and supporting our team of research champions at Marketing Workshop, designing research and delivering insights to inform business decisions, inspire evolution, and guide innovation. Here’s my contact info. I hope to hear from you soon and often.Cari Pirello | 770-861-2723 | cpirello@mwshop.com -
Executive Vice PresidentMarketing Workshop 2012 - 2017Metro Atlanta Area, Ga, UsAccount management and team leadership.
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Senior Vice PresidentCompass Marketing Research And The Culinary Research Center Oct 2008 - 2012Norcross, Ga, UsExecutive team leader of Compass Marketing Research, a consumer research center providing field service or full service, qualitative and quantitative research. I was inspired to join the Compass team to lead re-positioning and re-branding initiatives, and in the process, the establishment of the Culinary Research Center. -
Vice PresidentFocus On Food 2002 - 2008UsCo-Founder of Focus On Food, a Culinary Innovation Center specializing in product development, custom research, food, beverage and menu marketing, and culinary team building events. Client base consists of national and global chain restaurant concepts and food manufacturers. -
ConsultantPirello Consulting, Inc. 2001 - 2008Established an independently owned consulting company serving a variety of clients to innovate, launch new concepts, introduce new products, reposition existing concepts, and enhance revenues. Clients represent a variety of industries; foodservice, education, legal, real estate, hospitality, consumer packaged goods, business to business services, entertainment. Services provided to these clients include research planning and execution, strategic business planning, trend analysis, promotion planning and execution, advertising planning and buying, training materials development, team development, franchise program development, social media planning,
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Vice President Of MarketingPlanet Smoothie 1999 - 2001Scottsdale, Arizona, UsExecutive Team Member providing leadership across key areas of the business including positioning, marketing and franchise programs. -
Executive MarketingInnovative Restaurant Concepts/Applebee'S International 1992 - 1999Executive Team Member managing marketing & advertising strategies, and leading a dynamic team of marketers. Presided over national campaign calendar development, local store marketing strategies. Member of the franchise sales and training programs. Selected and managed outsource partners including creative agencies and promotional materials production and fulfillment..
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Executive MarketingThe Fifties Corporation And Mckendrick Enterprises 1979 - 1992New concept development specialist. Orchestrating and managing new store openings and the related marketing and promotions for a variety of high volume, themed entertainment venues. Organized franchise-ready programs. Created and implemented sales building local store marketing programs. Planned and bought all major media advertising. Managed marketing G&A and advertising budgets.
Cari Pirello Skills
Frequently Asked Questions about Cari Pirello
What company does Cari Pirello work for?
Cari Pirello works for Marketing Workshop
What is Cari Pirello's role at the current company?
Cari Pirello's current role is LEADING & SERVING CHAMPIONS.
What is Cari Pirello's email address?
Cari Pirello's email address is cp****@****uth.net
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Cari Pirello's direct phone number is +177044*****
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Cari Pirello has interest in Exercise, Blue Sky Days In The Caribbean, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Photograph.
What skills is Cari Pirello known for?
Cari Pirello has skills like Customer Insight, Marketing Research, Market Research, Marketing Strategy, Segmentation, Leadership, Advertising, Focus Groups, Consumer Behaviour, B2b, Quantitative Research, Analytics.
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