Carissa Hernandez work email
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Carissa Hernandez personal email
Carissa Hernandez phone numbers
I’m a passionate lifestyle brand marketer with experience launching new products and driving successful campaigns to build international market share in the CPG industry. My personal embrace of my own culture and journey across continents has shaped how I approach collaboration and influenced my work ethic. I’ve lived many places, spoken to diverse individuals, and gained skills to help me better connect and grasp the nuances of each culture to better understand myself. I’m at my best when I rise to the challenge, see the big picture, and am given the freedom to think analytically with strategic input. Specialties: Marketing Strategy, Brand Management, International Market Research, Public Relations, Partnerships, Project Management
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Manager, Global Brand MarketingWella Company Feb 2022 - PresentGeneva, ChProsumer Design - Wella colorcharm & Clairol Professional -
Brand Marketing SpecialistWella Company Apr 2021 - Feb 2022Geneva, ChWella colorcharm and Clairol Professional
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International Retail Marketing CoordinatorToo Faced Cosmetics Sep 2019 - May 2020Irvine, California, UsImplemented marketing strategies, coordinated retailer-specific promotional programs, and analyzed sales data for the Latin America and Australia regions to build brand awareness and conversion.Assisted in the international launch of Hangover Skincare, Damn Girl! Mascara, and Peaches & Cream by working directly with retailers to establish launch timing, ensure product procurement, organized in-store animations, and project managed campaign assets for social media and digital.Project managed the Sephora Brazil product page overhaul by working directly with Creative and Region Affiliates to ensure all creative assets were accurate, region-specific, and translated.Worked cross functionally with Region Affiliates and internal Video team on the social launch of Damn Girl! Mascara in Sephora Brazil by project managing a region-specific update that included market and consumer insights. -
International Marketing CoordinatorSenegence International Feb 2019 - Aug 2019Foothill Ranch, Ca, UsSupported launch of new international markets, New Zealand and Hong Kong, by compiling research data, creating product launch schedules, and handling day of execution logistics. -
Public Relations CoordinatorIncipio Group Sep 2017 - Nov 2018Irvine, California, UsWrote and distributed pitches and press releases to a network of editors from number of lifestyle, home-design, and fitness magazines for five licensed brands and two owned brands; including Rebecca Minkoff, kate spade new york, Under Armour, Tumi and Incipio.Organized a press seeding for the Under Armour Connect Magnetic Mount which resulted in a dedicated article in Cosmopolitan Magazine. -
Communications InternAndoscia Communications Feb 2017 - May 2017New York, Ny, UsCreated media lists, assembled monthly press clips roundups, and assisted in the event planning and execution for new products launches in the hospitality and beverage industry. -
Communications InternComedy Central Sep 2016 - Dec 2016New York, UsUtilized Cision to build media lists for the Sr. Publicist, and used PhotoShop to create engaging content roundups that were shared internally on a weekly basis.Completed an Internship Capstone (with two fellow interns) which included the organization, outreach, and moderation of an interview between two of "The Daily Show's" correspondents and ten university newspaper editors. -
Consumer Products Editorial InternNickelodeon Jan 2016 - Mar 2016Los Angeles, Ca, UsWrote and edited log lines for Dora the Explorer, Shimmer & Shine, and Paw Patrol's DVDs and DTOs. Pitched product taglines and worked with the Consumer Relations team to improve current product descriptions. -
Editorial InternSapos Y Princesas Sep 2015 - Nov 2015Madrid, Madrid, EsAssisted in article research, magazine planning, and the translation of Spanish articles to be used for publication in the magazine's U.S. counterpart. -
Social Media InternExtra Butter Jan 2015 - May 2015Worked under the supervision of the Creative team to write weekly blog posts highlighting the latest campaign launches from suppliers (Saucony Originals, Adidas, Nike, etc.), resulting in a 50% increase in publication. Wrote and created content for a weekly Instagram series, "Carissa Explains It All", which highlighted the week's key product launches and availability.
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Tech And Fashion Editorial InternMarie Claire Sep 2014 - Dec 2014UsAssisted in the research and development of digital articles by sharing copy ideas for the tech page, and vetting the latest consumer tech gadgets.
Carissa Hernandez Skills
Carissa Hernandez Education Details
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University Of California, Irvine - The Paul Merage School Of BusinessMarketing -
New York UniversitySpanish
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Segerstrom High School
Frequently Asked Questions about Carissa Hernandez
What company does Carissa Hernandez work for?
Carissa Hernandez works for Wella Company
What is Carissa Hernandez's role at the current company?
Carissa Hernandez's current role is CPG Brand Marketer | MBA.
What is Carissa Hernandez's email address?
Carissa Hernandez's email address is ca****@****lla.com
What is Carissa Hernandez's direct phone number?
Carissa Hernandez's direct phone number is +171447*****
What schools did Carissa Hernandez attend?
Carissa Hernandez attended University Of California, Irvine - The Paul Merage School Of Business, New York University, Segerstrom High School.
What are some of Carissa Hernandez's interests?
Carissa Hernandez has interest in Civil Rights And Social Action, Arts And Culture, Politics.
What skills is Carissa Hernandez known for?
Carissa Hernandez has skills like Social Media, Editorial, Social Media Marketing, Blogging, Social Networking, Editing, Fashion, Photography, Public Speaking, Powerpoint, Microsoft Excel, Microsoft Word.
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