Carissa Kohn-Johnson

Carissa Kohn-Johnson Email and Phone Number

Cary Town Council, At-Large Representative, Product Marketing Manager at Axcient @ Town of Cary
Carissa Kohn-Johnson's Location
United States, United States
Carissa Kohn-Johnson's Contact Details

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About Carissa Kohn-Johnson

I have a broad range of interests so I am a voracious reader, a lifelong learner, and an aspiring polymath. I love technology, ITSM and managed services, healthcare technology, STEM topics, non-profit and work for the greater good, and government/politics. I am at my best when I am part of a team with my sleeves rolled up and in the "thick of it". I am comfortable with both the technical and the creative - from marketing technical products and working with engineers to collaborative projects with creative team members - count me in! My superpower is bringing together technical folks and creative and innovative individual contributors to create a bad-ass team. As a uniquely qualified marketing professional with significant “influencer” experience, I thrive in a collaborative role and as an informational or process hub among teams.

Carissa Kohn-Johnson's Current Company Details
Town of Cary

Town Of Cary

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Cary Town Council, At-Large Representative, Product Marketing Manager at Axcient
Carissa Kohn-Johnson Work Experience Details
  • Town Of Cary
    At-Large Council Representative
    Town Of Cary Aug 2022 - Present
    Cary, Nc, Us
    Elected July 2022.
  • Axcient
    Product Marketing Manager - X360 Platform And Solutions
    Axcient Jun 2021 - Present
    Denver, Colorado, Us
    Axcient is One Platform That Protects Everything™ with a single, comprehensive business continuity and disaster recovery (BCDR) platform designed solely for MSP success. The x360 Platform protects data across devices, servers, and clouds while enabling rapid, complete recoveries. The powerful x360 Platform enables MSPs to standardize on a single platform that supports nearly all appliance or direct-to-cloud BDCR use cases, reduces tech stack complexity and cost, and supports growth for a profitable business.www.axcient.com
  • Ettain Group
    Product Marketing Manager, Passport Parking Payment And Enforcement
    Ettain Group Jan 2021 - Jun 2021
    Charlotte, Nc, Us
    6 month Contract placement in Product Marketing Manager role.Jan 2021 to June 2021 - Passport Inc., Charlotte NCCities trust Passport's digital platform to manage parking and mobility infrastructure, helping create more livable, equitable communities
  • Relias
    Product Marketing Manager, Ecommerce, Relias Academy Assisted Living
    Relias Feb 2020 - Aug 2020
    Morrisville, Nc, Us
    As a part of the B2C Marketplaces products at Relias, the Relias Academy Assisted Living product provides residential assisted living managers and administrators with initial and continuing education and certification. I focused on a fully accredited B2C product that offers the online continuing education, classroom training and physical products that are required for the licensure and compliance of professionals who specialize in residential assisted living for adults and seniors.In my role in our eCommerce/Marketplaces business unit, I was charged with assisting with integration and migration of a post-acute care professional products and customer database to our Relias Academy platform. Post-migration, I researched the market to create companion products and and go-to-market strategy and programs to increase customer retention while aggressively expanding the product. To be successful, I recruited multiple alliance partners and national and state-level associations, and personally managed those critical relationships once established.
  • Relias
    Product Marketing Manager - Population Health, Healthcare Data Analytics
    Relias Apr 2019 - Feb 2020
    Morrisville, Nc, Us
    I was responsible for the B2B marketing strategy and lead generation for our Population Health Management solution that enables health plans and behavioral health providers via population health data analytics and risk stratification. The population health team helps behavioral health organizations and payers and health plans - including BHOs, MCOs, and state Medicaid administrators - harness their data to deliver better care at a better cost. Relias brings tools to the healthcare space that bridge the gap between payers and providers using data analytics and targeted education to align and meet organizational goals. Our goal is to provide tools to help organizations close care and cost gaps. By investing in their providers’ success, Relias clients see better health outcomes, increased patient satisfaction, and cost reduction.Key Responsibilities- Go to market plan: drive growth and hit both new business and cross-sell and upsell pipeline targets- Pipeline: deliver a pipeline of vertical-specific MQLs for my sales teams- Events: support field marketing initiatives that drive sales revenue - Nurture streams: create vertical-specific nurture streams to drive leads down funnel- Sales enablement and alignment: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process - Reporting: track, and deliver KPIs and deliver performance reports and quarterly PLRs- Webinars: plan and execute webinars as needed to drive demand - Partners/Alliances: leverage partner relationships to expand market reach and drive demand
  • Relias
    Product Marketing Manager - Enterprise, Behavioral Health And Payers And Insurers
    Relias Jun 2018 - Apr 2019
    Morrisville, Nc, Us
    I was responsible for the B2B enterprise-level marketing of our population health management analytics solution as well as our flagship learning product. I focused on learning and analytics for behavioral health and the payers and health plan space including ACOs, MCOs, state Medicaid and all health plans. I also owned population health management analytics, opioid risk stratification analytics, and practice performance for the payer space and behavioral health market.Key Responsibilities- Go to market plan: drive growth and hit both new business and cross-sell and upsell pipeline targets- Pipeline: deliver a pipeline of vertical-specific MQLs for my sales teams- Events: support field marketing initiatives that drive sales revenue - Nurture streams: create vertical-specific nurture streams to drive leads down funnel- Sales enablement and alignment: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process - Worked with our largest national alliance partner who was critical to meeting our ARR goals in a core vertical with a revenue share to the partner over $2MM each year.- Reporting: track, and deliver KPIs and deliver performance reports and quarterly PLRs- Webinars: plan and execute webinars as needed to drive demand - Partners/Alliances: leverage partner relationships to expand market reach and drive demand
  • Relias
    Product Marketing Manger - Midmarket, Smb And Enterprise, Payers And Insurers And Public Safety
    Relias Jul 2017 - Jun 2018
    Morrisville, Nc, Us
    I was responsible for the B2B marketing into the emerging market spaces of our population health management analytics as well as our flagship learning product. I focused on learning and analytics for the payers and health plan space including ACOs, MCOs, state Medicaid and all health plans. I also owned population health management analytics, opioid risk stratification analytics, and practice performance for the payer space and behavioral health market.Additionally, I owned marketing strategy and lead generation activities for our learning product sales into the public safety space, focusing on corrections and community corrections.Key Responsibilities- Go to market plan: drive growth and hit both new business and cross-sell and upsell pipeline targets- Pipeline: deliver a pipeline of vertical-specific MQLs for my sales teams- Events: support field marketing initiatives that drive sales revenue - Nurture streams: create vertical-specific nurture streams to drive leads down funnel- Sales enablement and alignment: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process - Reporting: track, and deliver KPIs and deliver performance reports and quarterly PLRs- Webinars: plan and execute webinars as needed to drive demand - Partners/Alliances: leverage partner relationships to expand market reach and drive demand
  • Relias
    Client Marketing Manager, Product Suite
    Relias Jul 2016 - Jul 2017
    Morrisville, Nc, Us
    I was tasked with planning, implementing and directing activities to increase B2B customer satisfaction, engagement and add-on business opportunities, manage the agenda for our annual conference - Impact Nation - and our regional Relias Connect events.Relias Learning provides online analytics, assessments, and learning for approximately 6,000 healthcare providers across the continuum of care, covering both physical and mental health needs, as well as public safety organizations. Relias offers unrivaled content, provides the ability for clients to create their own content, and allows for the demonstration of skill and performance, all in a singular, powerful learning management system. - Strong focus on educating existing client base to increase stickiness and retention- Work with the renewals team on campaigns and communication to minimize churn rate- Work with the account management team to drive cross-adoption of products, upgrades and upsells of existing offerings- Retooled and rebranded regional user group trainings to revenue generating Relias Connect events: a cross-team effort offering thought leadership and educational workshops to educate current and future clients on our expanded offerings and solutions to shared pain points within the healthcare workforce industry.- Content and strategy for our annual Industry conferencewww.reliaslearning.com
  • Solarwinds Msp Is Now N-Able
    Partner Community Marketing, Americas Team Lead (Formerly Max By Logicnow/Gfi Max)
    Solarwinds Msp Is Now N-Able May 2013 - Jul 2016
    Morrisville, North Carolina, Us
    MAX LOGICnow (Acquired by SolarWinds MSP and now DBA as N-Able) was the world’s leading integrated IT Service Management platform provider, helping thousands of IT professionals worldwide. As part of the best global Partner Community Team in the channel, I looked for opportunities to help B2B partners to grow along with LOGICnow. Our team executed over 100 events globally each year, and I managed the Americas team and it's $1.6MM budget, planning, execution and pipeline/ROI for 50+ live events in the Americas including tradeshows, a large national partner conference, regional partner and prospect events, and regional partner training events. (Formerly dba as GFI MAX and GFI Cloud)Key activities:-Strong focus on lead gen and expanded product and feature adoption activities-Recruited new alliance partners and managed existing relationships with alliance partners, critical industry associations and reseller partners.-Educated current customers about expanding suite of tools available to them, identified opportunities for them to adopt all of LOGICnow's solutions-MAX Academy regional training events-MAX Partner Conferences, MAX Insight and MAX Connect regional events : planning and strategy for partner and prospect events in the Americas-Tradeshows and community events: Identified and quantified what events MAX or LOGICnow should sponsor in the Americas, and strategy for exhibition.-Led team that developed ROI method on tradeshow ROI process, implement at intervals throughout year -Worked with sales to create and continuously retool follow up and pipeline process for leads-Negotiated sponsorship, branding and conference contracts-Planned and executed large annual Americas Partner Conference-Regular interaction with key partners and strategic accounts-Budgeting: from projected through actual spends-Worked closely with sales, product management and other stakeholders on business development strategy and execution at field events.www.LOGICnow.com
  • Gfi Software
    Marketing Field Coordinator- Gfi Max, Americas
    Gfi Software May 2013 - Jan 2015
    Austin, Tx, Us
    I was responsible for B2B Community Team and Marketing Coordination for GFI MAX in the Americas (Cloud division acquired and rebranded, later DBA MAX by LOGICnow/SolarWinds MSP). MAX supplied SaaS Remote Monitoring and Management, Mail Security, Backup, ServiceDesk and Antivirus solutions. The platform was trusted by over 15,000 large, emerging and start-up IT support companies and MSPs. - Defacto Americas field marketing manager, as well as the Community Events planner as I was the sole marketing team member who was not in our Malta or Dundee/Edinburgh Scotland offices. - I assisted the Americas sales team on demand, with a strong focus on business development strategy and execution- Also a strong focus on lead gen and expanded product and feature adoption activities as we acquired new technologies and integrated them into our suite of tools which today is MAX by LOGICnow/SolarWinds MSP.- I created the event ROI method, eventually used internationally by our company, with the help of a brilliant intern- he is now an invaluable part of the FP&L team and worked with me every month to measure return on our spends and activities.www.GFI.com

Carissa Kohn-Johnson Skills

Email Marketing Marketing Social Media Lead Generation Marketing Strategy Seo Advertising Business Development Start Ups Social Media Marketing Cloud Computing Public Relations Online Marketing Event Management Event Planning Software As A Service Strategic Partnerships Trade Shows Roi Strategies Managed Services Customer Relationship Management Saas Management Cross Selling

Carissa Kohn-Johnson Education Details

  • Nazareth University
    Nazareth University
    Gerontology
  • North Carolina State University
    North Carolina State University
    Veterinary Medicine Concentration
  • Udacity
    Udacity
    Product Management
  • Udacity
    Udacity
    Descriptive Statistics

Frequently Asked Questions about Carissa Kohn-Johnson

What company does Carissa Kohn-Johnson work for?

Carissa Kohn-Johnson works for Town Of Cary

What is Carissa Kohn-Johnson's role at the current company?

Carissa Kohn-Johnson's current role is Cary Town Council, At-Large Representative, Product Marketing Manager at Axcient.

What is Carissa Kohn-Johnson's email address?

Carissa Kohn-Johnson's email address is jo****@****ail.com

What is Carissa Kohn-Johnson's direct phone number?

Carissa Kohn-Johnson's direct phone number is +191933*****

What schools did Carissa Kohn-Johnson attend?

Carissa Kohn-Johnson attended Nazareth University, North Carolina State University, Udacity, Udacity.

What are some of Carissa Kohn-Johnson's interests?

Carissa Kohn-Johnson has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.

What skills is Carissa Kohn-Johnson known for?

Carissa Kohn-Johnson has skills like Email Marketing, Marketing, Social Media, Lead Generation, Marketing Strategy, Seo, Advertising, Business Development, Start Ups, Social Media Marketing, Cloud Computing, Public Relations.

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