Carissa Ryan-Matthews Email & Phone Number

At Clowder I act as a marketing consultant for clients of a variety of industries and sizes - from small startups to visual artists and short-term rental properties. I not only help them with traditional media relations and messaging, but also in the management of their social media profiles to help them find their tribes.

Newton, Ma, Us

Overall, I contributed significantly to elevating CyberArk’s visibility and reputation - positioning it as a $5bn company and a leader in not only the identity security space, but also cybersecurity as a whole. I was responsible for driving CyberArk’s public relations strategy and media presence in the United States. My role involved developing and executing corporate press opportunities and thought leadership initiatives to bolster the company's brand and position as a cybersecurity leader. I was seen as a trusted advisor and collaborated closely with internal stakeholders, and external agencies, to craft compelling narratives, manage media relations and respond to breaking news. I also oversaw award programs, speaking engagements. It's hard to measure the value of PR, but I lived in our media monitoring tool, 'onclusive' to garner valuable insights to inform the corporate PR program. I was also responsible for selecting a new AoR and used a data-driven approach, versus the qualitative approach usually taken by companies when selecting an agency.

Boston, Ma, Us

Reporting to the Managing Director of CTP's Tech Practice, I acted as his right hand in steering strategy and ensuring projects were completed on-time, on-budget with the help of the entire marketing engine CTP can provide. I successfully managed and helped grow a portfolio of B2B tech clients, delivering impactful marketing campaigns that drove visibility and business growth. I demonstrated exceptional strategic thinking, establishing new processes and crafting comprehensive plans aligned with client objectives and measurable goals. My strong writing and communication skills were instrumental in creating compelling content across various platforms.There, I excelled at building and maintaining strong client relationships across my client roster, serving as a trusted advisor and strategic partner. I was able to to navigate complex B2B landscapes and identify the white space where companies could create compelling storylines to successfully rebrand. The new narratives I created powered media relations campaigns and thought leadership initiatives. Additionally, I effectively managed and mentored team members across marketing disciplines, fostering a collaborative and high-performing environment. I consistently rolled-up my sleeves, helping team members wherever I could by creating graphics, reviewing content, identifying publications, doing research and more. By consistently delivering results and exceeding client expectations, I contributed significantly to the agency's success.

Boston, Ma, Us

Boston, Ma, Us

I was a cornerstone of the firm's public image, not only help managing it across earned, owned and paid channels but also in educating and training the firm on how to be Nutter's best spokespeople. With a keen eye for a story and an uncanny ability to build relationships, I was able to transform complex legal matters into compelling narratives. No day was the same - it varied from crafting press releases, writing attorney bios, drafting and managing Facebook, X (formerly Twitter) and LinkedIn, pitching stories, managing the PR agency and nurturing media contacts. I was the guardian of the firm's online presence: ensuring the website was a dynamic reflection of the firm’s expertise.Beyond the press releases, I was a master of internal communications, fostering a connected and informed workforce. I juggled multiple projects, from producing firm publications to coordinating awards submissions and photographing firm events. I was a steady hand in a fast-paced environment, always meeting deadlines with a smile and a can-do attitude.

Cambridge, Ma, Us

At Scratch, I grew into becoming a marketing generalist and was responsible not only for account management, but also content marketing, analyst relations, event management, media training, both paid and owned social media posts and media relations. I was a pivotal force in managing and growing a client portfolio. As the primary point of contact for multiple clients simultaneously, I expertly juggled day-to-day operations while delivering exceptional results. My ability to craft compelling content was evident in the bylines they secured for clients in industry-leading publications and successful content marketing campaigns. Demonstrating a strategic approach, I spearheaded successful earned media campaigns and events, elevating client visibility. My analytical skills were instrumental in establishing an analyst program and driving. Beyond client-facing roles, I individual contributed to internal operations by managing new hires, leading onboarding processes, and fostering a positive work environment.

Cambridge, Ma, Us

Denver, Co, Us

As an Account Executive at Pluck PR, I spearheaded award-winning campaigns, securing nominations for clients like Sailthru, NewCred, Lua, TapInfluence, and Vision Critical in prestigious competitions such as the DMNews 40 Under 40 and Digiday Awards. I cultivated strong media relationships, pitching stories and coordinating interviews to generate press coverage.Beyond client work, I launched and managed Pluck’s internship program, shaping the next generation of PR professionals. I also pioneered Mappedin’s analyst relations strategy, positioning the company as a thought leader in its industry.

Boston, Massachusetts, Us

As a dynamic member of the team, I created content and managed social media accounts for RSA, MetTel, and Brivo, boosting follower counts and engagements rates by a consistent 5%. My strategic approach extended beyond social media. I meticulously curated and updated media lists and editorial calendars, resulting in targeted outreach and successful media placements.A collaborative spirit and innovative mindset led me to be a key player in a company-wide brainstorming competition, contributing significantly to a winning new business pitch. I also honed my writing skills by crafting a compelling press release that captured a client's market momentum. Additionally, I proactively engaged with external analysts to amplify client campaigns, generating fresh and impactful coverage.

Marblehead, Ma, Us

As an Intern, I honed my public relations skills while collaborating with renowned brands such as Adidas Outdoor, GORE-TEX, Smith & Wesson, and Wilson Tennis. My responsibilities included crafting compelling press materials and pitching stories to media outlets. Demonstrating a proactive approach, I ensured seamless client support at industry trade shows, including securing valuable media interviews.Beyond traditional PR, I contributed to the overall marketing strategy by actively managing the firm’s social media presence. My ability to build and leverage professional networks proved invaluable when I identified and pursued a lucrative international business opportunity, resulting in a significant potential partnership for the company.

Boston, Ma, Us

I provided essential support to students and the organization. My responsibilities included managing phone inquiries, fostering positive student relations, and designing promotional materials for campus events. To streamline operations, I utilized FileMakerPro to track key metrics and implemented an improved system for managing study groups and tutoring appointments. Additionally, they contributed to student success by providing editorial support and training students to better their writing.

Vaihingen (Stuttgart), Baden-Württemberg, De

I served as a key content creator for the U.S. European Command, developing and publishing materials for a website reaching 51 European nations. They crafted targeted content for military newsletters, enhancing U.S.-European relations. In high-profile roles, they reported on U.S. military participation at the Moscow and Paris Air Shows.Demonstrating strategic thinking and an understanding of how to harness the power of social media, I revamped the @US_EUCOM Twitter strategy to align with the Supreme Allied Commander Europe's global outreach goals. As a foundational member of the website redesign team, I significantly improved the platform's effectiveness in engaging the European audience.

Master Of Science (M.S.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (Ba) Distinction In History, English Communications, History