Carissa Taylor Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

• Responsible for driving the product strategy and roadmap, using agile and partnering with development, design, SMEs and clients. Current focus is building a new AI tool to improve speed to answer, taking the concept from 0 to 1. Responsibilities include market and user research, close partnership with development from ideation to delivery, business and go-to-market strategy, pricing, user testing, and launch. • Replaced an underperforming content set and re-launched to market. Responsibilities included user research, vendor coordination and negotiation, business case analysis, development oversight, market messaging and launch. • Implemented multiple methods for clients to submit product feedback to the product team, including an in-product feedback button, scheduled client outreach, and Net Promoter Score (NPS). The 4000+ pieces of feedback received continue to drive enhancements, support business cases, and refine the business focus.

• Managed multiple product enhancement development efforts, overseeing everything from initial ideation through final in-product implementation, partnering closely with developers, UI/UX, and early adopters.• Led a solution-wide business analysis project, resulting in the sunsetting of products, securing partnerships to integrate content and new development efforts, all through a pragmatic and client-centric approach. • Overhauled relationship with an at-risk, high-profile client through honest communication, commitment and focus on the account, leading to a strong partnership between client and vendor, and a path forward together.

Greater San Diego Area

• Created and executed annual marketing plan, as a key member of the product leadership team. Collaborated regularly with stakeholders to strategize and execute plans to secure new sales, maintain renewals and expand the business. • Owned all elements of product launches for multiple new product and version releases, including development of marketing and sales strategy, positioning, messaging, sales training, asset creation, and sales campaign execution.

Greater San Diego Area

• Defined market positioning, segmentation and value propositions for an EHR. Developed and execute marketing plans, and regularly partnered with cross-functional teams, including executive leadership. • Drove targeted marketing campaign for major EHR version release, aimed at physicians and end users, resulting in contracts for 50% of client base to upgrade within 1-year, exceeding marketing goals.• Served as strategic event manager for bi-annual executive-level client event, managing agenda, content creation, visual and messaging direction, attendee relationships, and partnering with internal executives throughout planning process.

Greater San Diego Area

• Planned, managed and executed 10-15 events annually.• Co-managed the 2013 and 2014 annual sales meetings, including all planning and onsite execution. 4 days/3 nights, 500 attendees, $1 million budget.• Co-managed the trade show floor for an annual client conference. Areas of responsibility included creation/oversight of 50,000 square feet, staffing, setup, tear down, and onsite management. 4000+ unique visitors to the show floor, over 19 hours of exhibit time.• Experienced with teams that include creative, interactive, printers, agencies, PR, DMCs, media, sales, partners and sponsors. • Typical event responsibilities included: strategy, project management, logistics planning, budget management, lead management and ROI analysis.

Greater San Diego Area

• Created and implemented a low-cost sales enablement campaign, resulting in $1.5 million in sales and $12 million in sales opportunities.• Managed a regional sales program of 50+ regional events, resulting in $3.2 million in sales, $12.5 million in sales opportunities, and 2,000+ leads.• Simultaneously executed high-impact national marketing campaigns for several product divisions, using all relevant digital and traditional channels and media. • Wrote and developed content for various products and marketing campaigns, including product slicks, corporate decks, email and print copy, web, and blogs.

Worked with the Ad Club team to manage membership 400+ members of the San Diego Ad Club and Ad 2 San Diego. Coordinated numerous social and educational events, and assisted with overall event and brand marketing.