- Monitoring historical performance and determine future product strategy, working closely with the Product team and provide regular performance reviews across all Brand, included own Ecommerce brand, Customers brands: French Connection, Joe Brown, Roman - Manage WSSI to plan and trade department in line with KPI budgets- Plan OTB, working closely with the Product Team to secure overall margin targets- Manage samples from factories to showrooms, liaising with DC, logging samples, the sample split, sending samples- Coordinate photoshoot, liaising with vendors, collating all relevant documents- Using Shopify to manage day-to-day website updates inclusive of product creation and launches, merchandising webpage layout, product attributes and price upload/updates, optimising the search engine result, executing promotion plan, uploading product photographs as well as creating upsell- Develop seasonal range plans based on sell-in/ out, channel specific needs, target RRP and IMU- Gathering all product information to create important documents to share across the team Creating design sheets to place sample orders and ongoing communication with factories Sample management - gatekeeping from sample delivery to proceed with production Creating PO documents and placing production orders and keeping track of the delivery timeline

My main responsibility is focus on ready to wear and swimwear. We are building new department for accessories currently . I’ve helped launch a line of jewellery and bag , new own brand accessories compared with consignment accessories sales increased to 70% from 56%.The digestibility of women section was 68% from OCT to DEC.OTB and production: Oversee in-house labels by conducting extensive trend research and presenting inspiration on styling, colours, and fabrics to the design department and support them in developing new ranges.Exploiting OTB through product development with Merchandiser.Purchase Order: Created a pricing architecture alongside HOM and developed the range of options, product level range planning and category mix, ensuring this is in line with seasonal variations, target market and competitors offering. Analysis - using my previous skills to analyse sales, reviewing this on a weekly/monthly and seasonal basis and identifying strengths and weaknesses to aid commercial decision making -Working alongside HOM on the repeat strategy to ensure product maximisation. Implemented and developed the supply/ production strategy working alongside the CEO to identify new suppliers and alternative sourcing across terrorties.Operations: Direct the allocation of stock based on sales history, moving stock to meet individual store needs for around 10 stores. Assist with a number of replenishment programs, gaining a thorough understanding of forward covers in order to ensure each store always has sufficient stock and adequate quantities are ordered. Coordinate promotions in collaboration with the marketing department, sending all new products to marketing to be shot, in addition to signing off on all pitches for shoots and brand launches. Distribute in-season markdowns of slow sellers by leveraging strong understanding of GP margins, as well as negotiating with brands for rebates on items which do not achieve high sell-through.

AEON is a Japan based yet APAC wide shopping mall chain with retail focus on AEON STYLE, a speciality of lifestyle fashion, daily nesscities and supermarketIn 3 years time I supervised and did oversight for woman clothing. My division achieved the GP and sales volume by introducing new suppliers, new Japan brand and new business campaign for Topvalu

Managed orders and vendor coordination for luxury brands including Celine, Balenciaga, Balmain, Vetements, and more• Provided product training to retail teams and collaborated with logistics, visual merchandising, and marketing departments on product updates• Monitored purchase orders, shipments, and delivery follow-ups• Prepared sales reports and offered administrative support for assigned portfolios

Maximize sales opportunities to achieve monthly sales targetsHandle daily operation activities in shopProvide excellent service and quality shopping experience to customer Build and maintain good relationships with customerResponsible for brand management and trade marketing, successfully launched product to the market e.g. setting up display at different sales channel Assist in planning, implement and launch marketing campaign Budget planning for various marketing plan Liaise with advertising agency for brand management and digital marketing with production house for POSM production such as top shelf, booth design and production, brochure etc. budget planning for each campaign, review and update budget plan regularly Assist in planning in implement stores event e.g. stores anniversary party, new launch event

To be responsible for day-to-day merchandise presentation on store level, in keeping with brand's imageTo work closely with store management in regards to merchandising initiatives, display standard and creative installationTo provide support for window installation and event set up