I am a communications professional serving the U.S. market since 1980. Great teams create advertising and Public relations campaigns that work, and I lead teams to success. Teams that launch companies, generate millions in profits, increase profits with existing firms, write and pass regulations and legislation and use crisis communications skills to save companies from failure, increase profits and win new markets. I win media coverage, place stories and editorials with the most prestigious and popular media regionally, nationally and internationally. I write speeches and letters for business leaders and elected officials that reach the target market and motivate them to action. Creative and tenacious, I push to find the images and words to gain customer acceptance. I use new and current research to find the right messaging points. I also get on the ground and communicate directly with customers and front line staff to find customer “hot buttons”. I analyze this information and create a solid thread, and then weave that thread into a tapestry of effective messaging creating multi-media campaigns that work.When grabbing customer attention, Content is King – I create big ideas, engineer’s words and images that capture the audiences’ attention and motivate them to act. I also effectively implement current technology and find ways to effectively adopt new media techniques into campaigns. Working relationships with elected officials, as well as business and community leaders is critical to moving projects forward. I have great contacts from local non-profits to state business leaders to elected officials in the capitals of Sacramento and Washington D.C. I also create new contacts weekly.Specialties: • Public Relations • Advertising • Media Relations • Crisis Communications • Community Relations • Government Relations • Direct Mail • Social Media • Web Site Development