Set up an analytics function and introduce modern tools such as Redshift, DBT Cloud, and Metabase for reporting.Ensured FCA compliance of regulatory reporting with a focus on rebuilding Client Asset Reconciliation procedures and managing CF10a responsibilities (Nov 2018 – Dec 2019).Designed and managed the development of Kuflink’s flexible ISA product, including its most popular auto-invest algorithm.

Built a market-share model and framework using R and Snowflake, benchmarking performance across global markets.Presented key insights on performance trends to senior management, supporting strategic decision-making.Managed a team of data scientists and utilised tools like Webscraping, AppAnnie, SimilarWeb, and LinkedIn Pro for competitive analysis.

Led operations and finance teams with 20 people covering 40 countries doing merchandising, buying, supply chain, customer service and running the finance function;Business development/country launches start-to-end including supplychain, legal opinions and payment processing;Prepared teasers, financial modelling, and management presentation;European Court of Justice VAT-litigation against HMRC together with KPMG;Hands-on leading the data science team doing AB-testing, modelling, ad-hoc analysis and automation.

Lead Data Science & Business Analysis TeamFocused on customer behaviour, retention, and marketing insights to drive data-informed decision-making. Delivered a variety of impactful data science projects, including:A/B Testing & Stakeholder Collaboration: Established a streamlined A/B testing framework, created analysis templates, and facilitated stakeholder engagement across the organisation.Attribution Model Development: Built an attribution model with seamless API integrations for Google Analytics, Thrive, and native advertising partners to track and optimise marketing efforts.SQL Data Pipeline: Developed a SQL-based data pipeline to generate denormalised tables for dashboards and Excel reports, improving accessibility and reporting efficiency.Custom Dashboard System: Designed and implemented a company-wide visualisation/dashboard platform using R/Shiny, tailored to specific business needs.Data Warehouse Creation: Leveraged AWS, Redshift, Python, and Django/Celery to build a scalable data warehouse for itcher.com, enhancing data storage and processing capabilities.Bayesian Churn Prediction: Led project management for a Bayesian churn prediction model, focusing on improving customer retention strategies.Reinforcement Learning: Collaborated with Politecnico di Milano on a reinforcement learning project to optimise timer reduction processes.Product Management & Business Analysis:Product Owner Role: Partnered with the CEO and technology team to define, clarify, and prioritise business requirements, feature requests, and bug fixes.Process Optimization & Automation: Led initiatives to streamline operations and automate processes, increasing efficiency across the organisation.

Leading operations Auction management in an E-commerce startup company. Responsible for the revenue and profit generation. Acting as a hub towards 7 European markets. Defined metrics and KPIs and built reports in Excel/VBA and MySQL. Launched the Swedish version of the E-commerce-platform.

Generated revenue through auction management and did order fulfilment through procurement and customer service. In an E-commerce startup company.

Marketing and sales of IT products in Sweden and the UK. Working in a target driven environment with world leading brands suchas Symantec, VeriSign and Oracle.

Collecting data for international research project

Collecting data for international research project

Joint international research project resulting in nice and original contribution in the field of nonlinear wave-propagation

Authoring case study on Benchmarking project in the Swedish public sector.