At my core, I’m a brand-builder that is passionate about the intersection of people and businesses. As the US President of Pizza Hut, I’m responsible for building on the storied tradition, the culture and the financial results of one of world’s most iconic brands. With the foundation as a Consumer Minded/Data Driven Leader, I'm excited to help ignite the passion for this brand with three key audiences: Our Consumers, Restaurant Teams and our Franchisees. Leveraging over 20 years of experience in CPG, agencies and restaurants, I’ve established a winning track record by building passionate, cross-functional teams resulting in meaningful business results. A few key examples like the launch of Wendy’s breakfast and building out the 1:1 digital and loyalty engagement exemplify how today’s consumers will reward a business when you meet their needs.Prior to Pizza Hut, I held numerous roles at Wendy’s including Global CMO, was Vice President of Account Service and ran the Multicultural Practice for The Marketing Arm with a focus on digital and shopper marketing strategy. I also served as Chief Marketing Officer of Craftmade International and held numerous leadership roles at PepsiCo. I was named to 2020’s “Adweek 50,” an annual list honoring fifty leaders in marketing, tech and media who are doing standout work for their brands.
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Us PresidentPizza Hut Jun 2024 - PresentPlano, Tx, Us -
Global Chief Marketing OfficerThe Wendy'S Company Mar 2023 - May 2024Dublin, Ohio, Us -
Chief Marketing OfficerThe Wendy'S Company Jun 2019 - May 2023Dublin, Ohio, UsPromoted June 2019 to take on full marketing responsibilities for the Wendy's US business. My primary focus in this role is to drive more customers and fans into the restaurant by showing our consumers how we're unique different and special -
Vice President Brand MarketingThe Wendy'S Company Jan 2016 - Jun 2019Dublin, Ohio, UsOversaw Brand Strategy and Product Development, with additional responsibilities in the areas of Creative Development and Advertising, Media Buying and Social Programming for the Wendy’s brand. -
Cmo Advisory Council (Soundboard)Spotify Jun 2021 - Sep 2023Stockholm, Stockholm County, SeExclusive group of CMOs from premier brands -
Vice President, Multicultural Practice LeadThe Marketing Arm Mar 2012 - Dec 2015Dallas, Texas, UsLed the agency’s Multicultural Practice, working with leading consumer products brands including Lay’s, Bud Light and L’Oreal to develop strategic communications, digital programming and consumer/shopper marketing activations. Developed TMA’s shopper practice and delivered consistent growth to group revenues. -
Chief Marketing OfficerCraftmade International Sep 2007 - Dec 2011Euless, Texas, UsOversaw all aspects of new product innovation/development, marketing and communication for global home décor manufacturer and distributor. -
Senior Product ManagerFrito Lay Aug 2003 - Sep 2007Purchase, New York, UsResponsible for programming development for Doritos, one of the top five retail food brands. Awarded PepsiCo’s Chairman’s Award and the Top Award for Marketing Excellence for leading the brand to 15% growth in one year. -
Marketing ManagerDell 2003 - 2003Round Rock, Texas, Us -
Associate Brand Management InternKraft Foods May 2002 - Aug 2002Greater Chicago Area, Il, Us -
Branch ManagerTrugreen Landcare May 1998 - Mar 2001Frederick, Md, Us
Carl Loredo Education Details
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Texas Mccombs School Of BusinessMarketing -
The University Of Texas At AustinFine Arts
Frequently Asked Questions about Carl Loredo
What company does Carl Loredo work for?
Carl Loredo works for Pizza Hut
What is Carl Loredo's role at the current company?
Carl Loredo's current role is US President at Pizza Hut.
What schools did Carl Loredo attend?
Carl Loredo attended Texas Mccombs School Of Business, The University Of Texas At Austin.
Who are Carl Loredo's colleagues?
Carl Loredo's colleagues are Samantha Reed, Zayan Md, Denia Castillo Uriarte, Mike Stills, Anne Ross, Patricia Aguilar, Lora Messer.
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