• Designed custom E-commerce website for company store • Create weekly email blasts using Constant Contact, which are sent to database of 20,000 recipients• Generated an additional sales funnel by creating a company Facebook fan page and by implementing a "Shop" tab where Facebook users can purchase best selling products• Increase brand awareness and build customer relationships through writing posts about new offers and current promotions on company Facebook page• Manage and develop advertisements for Facebook cost per click (CPC) campaigns• Use PhotoShop and Adobe Illustrator to design banners for company's E-commerce site to illustrate unique selling propositions (USPs)• Produce content of online catalog, including new product categories and images, and implemented a company-wide strategic pricing initiative based on gross profit margin• Innovated customer rewards program to rdive E-commerce business• Facilitate sales of promotional products, as liaison between client and vendor

• Directed retail advertising process through producing offers and developing a plan, projecting which merchandise will be included in the ad, quantity of prep units, sell-through percentage, profit margin, POS markdown, and average unit retail• Wrote ad copy and selected features to appear on-figure or created off-figure color laydowns for mailers, broadsheets, inserts, coupon books, and emails, and edited the ad in all stages from advertising coordinator notes to final proof• Monitor success of the ad by creating ad recaps, and collect advertising co-op from vendors featured in the offers• Presented merchandise and sales metrics to the ready-to-wear division at best sellers meetings and key item tribunals• Made pricing decisions based on key business trends, evaluation of competition, and by building and analyzing reports that illustrate sales by day, sales by door, and sales by color• Request samples from domestic vendors, including Levi, Columbia, Gloria Vanderbilt, Earl Jeans, and Bandolino to feature on Bon-Ton’s 7 websites, decide which styles to feature, and create product descriptions for the web• Awarded Bon-Ton’s annual President’s Award for beating sales and gross margin plan and for initiatives that drive business, including successful advertising efforts to support the department’s category strategy

• Participated in an 8-week training program that offered in-depth exposure to the buying and planning sides of the retail industry through shadowing, organized classes, meetings with key executives, and hands-on experience in the merchant offices• Gained exposure into marketing, ecommerce, private brand, and store planning by presenting a team project to improve the business on a national level

• Marketed using verbal and written communication skills a bilingual college fair to approximately 70 colleges and universities• Wrote for publication in the Daily Herald Newspaper 2 articles discussing business ledger issues

• Generated exposure and increased customer base by designing banners for company’s new website, finalizing decisions regarding web design and discount structure for supplementary apparel website, and creating a company Facebook page• Created meta tags, an element of HTML that describes the contents of a web page and provides keywords for use by search engines, for company website

• Served as teacher of English language to 2 Spanish children through Canterbury English, after completing an 11-hour workshop on teaching theory in English as a foreign language

• Filmed approximately 50 weddings, Bar and Bat Mitzvahs, and corporate events, and edited video using Final Cut Studio software• Scripted, narrated, and edited 3-minute introduction corporate video for Four Star Marketing Internet homepage at CEO’s request

• Promoted and wrote 80 blogs and business reviews for the national ZOI website• Honored by being 1 of 9 writers to have article printed in nation-wide publication of the ZOI magazine