Carl Zedig Email and Phone Number

Elsa Termenon 2014-06-04Carl Zedig - 30 years of taking playfulness seriously Thirty years ago Playsam set out to produce timeless wooden toys with a high-gloss finish, operating out of a small town in Sweden. A lot has happened since then. Over the years these sophisticated toys have won the hearts of millions of people all over the world, won design awards and become icons of Scandinavian design. None of which would have happened without the businessman who has an extraordinary eye for design, Playsam owner and founder Carl Zedig. A creative rebelAs a child Carl Zedig spent a lot of time sick in bed, suffering from rheumatic fever. His days passed slowly and he filled them up daydreaming and sketching. He dreamed of becoming an artist. During his rebellious teens he was expelled from school due to inappropriate behavior something his family didn’t take lightly. His dad was keen on giving Carl a good education for him to succeed in life. But instead Carl went from job to job gaining new experiences, among others as a decorator much to the family’s disappointment. Carl enjoyed the decorator job in a department store as he got to use his brilliant eye for color, shape and proportions. Finally Carl came around and pleased his family by earning a degree in business and engineering. At around the same time Carl settled down and got married. During his years at Alcro – Sweden’s leading paint brand he gained a lot of knowledge about paint finishes, something that would soon come in handy. In the mid 1970’s he moved on to working as a marketing director at Samhall where he soon got in charge of their toy production manufacturing toys and board games for pre-schools. From toys to executive gifts