Carla Bacci De Melo Email & Phone Number

São Paulo, Brazil

Denmark

• Multinational automotive manufacturing corporation formed with the merger between the Fiat Chrysler Automobiles (FCA) and PSA Group. It is the world's fifth largest automaker, where its principal activity is the.
• Defined, implemented and managed the communication strategy and lifecycle of the brands Fiat, Jeep and RAM;
• Managed the benefits and activations of the Loyalty/Relationship Programs;
• Collaborate with partners and internal stakeholders to develop briefings, create and execute campaigns focused on customer relationship, conversion, engagement, retention and loyalty.Responsibilities:
• Translate business objectives into clear creative strategies, as well as lead growth through data-defined opportunities;
• Plan and produce A/B/multi-variate campaigns to content, timing, & segmentation optimization across channel campaigns;

São Paulo, Brasil

• French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide..
• Launch 35-40 campaigns per month for 9 brands in 10+ countries, which included the client's journeys, A/B tests, and other loyalty strategies to improve retention and increase CLV of our customer base;
• Contribute to the management and further development of the centrally managed Customer Loyalty & Reward program with the aim of sustainably strengthening customer loyalty across customer segments.Responsibilities:
• Build customer journeys based on transaction, behavior etc., and close tracking for better upsell/cross-sell, churn & retention results;
• Define, drive, and execute the CRM strategy across websites, countries, and channels;
• Ownership of CRM platforms and tools (Adobe Campaign, Tinyclues, Power BI, Cognos- IBM, DB Browser, etc.);

São Paulo, Brasil

• Assisting the SVP Sales and Distribution and his subbordinates;
• Supporting the Sales, Distribution, Revenue Management, Web and Relationship Marketing departments;
• Administrative tasks, organizing agendas and meetings, payments and HR requests;
• Coordinating national and international trips;
• Coordinating and organizing board events (Annual Convention of South America and monthly committees);
• Organizing visits to the company's headquarters (France), and assisting during their stay in Brazil.

Mba Lato Senso, Marketing

Bachelor Degree, Tourism

USP is the largest Brazilian public university and the country's most prestigious educational institution, the best university in.

Bachelor Degree, Hospitality Management

SENAC is a Brazilian institution of professional education open to the whole society. Its mission is to develop people and organizations.

Bachelor Degree, Tourism

Exchange student in Hospitality and Tourism for one semester in Barcelona. CETT is the leading higher education school in Tourism.