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Medical Distribution Senior Executive, Customer-Focused Business Leader & Catalyst with standout record of achievement in developing and leading the vision to enter new markets and solidify value-added partnerships that elevate customer satisfaction, revenue, and profitability.THE SOUNDBYTES:Skillfully blends a forward-thinking approach to strategy with deep industry insights to move businesses toward market leadership and value creation within startup, turnaround, and rapid-growth environments. Defines the immediate and long-term strategic agenda; assesses business capabilities and constraints; and puts the right people, infrastructure, repeatable processes, metrics, and systems in place to stretch performance beyond previously accepted limits.Confidently takes on new growth initiatives, simplifying the complex, embracing opportunities to influence positive change, and fundamentally altering the trajectory of businesses. Draws upon a lead-by-example approach, exemplary work ethic, and attention to detail in creating cultures of collaboration and accountability. THE SHORT STORY:For Carla Baker, leadership is personal. It is a passion and a choice, and it drives her commitment to improving the lives of others. A senior executive known for her in-depth expertise in emergency medical and first responder markets, Carla is dedicated to putting her leadership strength to work in a way that positively impacts individuals on a local, regional, and national scale. A trained paramedic, Carla is recognized as a thought leader with deep insights into the various market segments within her industry. Embracing the core values of integrity, innovation, and growth, she has successfully provided product and service solutions to some of her customers’ most difficult challenges. Whether entering new markets, forging strategic relationships with value-added partners, or introducing new business models, Carla leads by example to make a difference.
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PresidentCode Blue Resources Aug 2018 - PresentWake Forest, North Carolina, Us -
PresidentSoutheastern Emergency Equipment Sep 2003 - Dec 2017Full-line specialty distributor providing equipment, supplies, pharmaceuticals, and training/education to EMS and fire markets.Promoted to continue to define and drive growth opportunities while directing all business functions. Managed 48-member workforce including EVP (logistics, finance, purchasing) and a leadership team accountable for HR/administration, sales/marketing, customer service, bids/contracts, training/education program, and the pharmaceutical business. Reported to owner/CEO.Strategy:Served as an advisor to the CEO on new initiatives, strategic direction, and opportunities for positive change.Evaluated markets, products, services, and vendors against strategy and provided recommendations on go/no-go decisions.Growth Opportunity:Identified/advanced numerous differentiating initiatives that drove steady growth.Developed and introduced Educational & Clinical Services division, leading the industry in providing quality training and education programs for emergency care professionals. Expanded initiative into a formal clinical support function which helped increase sales of core product 75% in 4 years.Secured distribution agreement with 5.11 Tactical, enabling entry into new high-margin product lines. Created innovative mobile showroom to increase customer engagement.P&L/Operations Leadership:Served as the face of the company to the executive team, employees, vendors/suppliers, strategic partners, and industry.Identified, qualified, secured, and retained relationships with product manufacturers and suppliers.Effectively managed resource constraints with a focus on remaining nimble and embracing new ideas to add value.Created an organization of subject matter experts whose hands-on industry experience established credibility and trust.Guided teams through supplier’s discontinuation of core product as well as numerous infrastructure improvements including building/expansion of new facility and new ERP implementation.
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National Sales Manager/District Sales ManagerSoutheastern Emergency Equipment Apr 1995 - Sep 2003National Sales Manager, August 1998 – September 2003Promoted to fill critical leadership gap and leverage territory sales success in directing a national sales force of 12-14 District Sales Managers. Concurrently managed all vendor/supplier relationships, marketing, and customer service.Put clinical and sales training/education programs in place to ensure team members remained relevant within the industry.Coached individuals on finding the subject matter experts within company’s extensive network of manufacturing partners that could effectively solve each client’s business problems. Mentored team on uncovering new/expanded opportunities.Took pitches from product/service vendors and actively pursued new relationships to fill critical portfolio gaps. Worked with purchasing and legal teams on structuring distribution agreements and conducting negotiations.Driving force behind company’s post-9/11 development and launch of WMD, Mass Casualty and Triage categories, including custom-designed response trailers.District Sales Manager, April 1995 – August 1998Managed central/eastern NC territory that had generated flat sales the prior year. Positioned this district for explosive growth. Named Top Sales Performer each year.Researched each customer, listened carefully to requirements, and quickly became a trusted advisor to stakeholders.Proactively developed/conducted educational events with new and potential customers to increase awareness/brand value.Built and managed an expanding base of corporate, EMS/fire, recreational, municipal, and faith-based accounts.Mentored new District Sales Managers on sales best practices, market trends/insights, and internal processes.Played a key role in the identification, qualification, and selection of new product/service suppliers.
Carla Baker Skills
Carla Baker Education Details
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University Of North Carolina At Chapel HillJournalism/Pr/Marketing/Speech Communications -
University Of North Carolina At Chapel HillKenan-Flagler School Of Business / Executive Development Program
Frequently Asked Questions about Carla Baker
What company does Carla Baker work for?
Carla Baker works for Code Blue Resources
What is Carla Baker's role at the current company?
Carla Baker's current role is President at Code Blue Resources.
What is Carla Baker's email address?
Carla Baker's email address is ca****@****uip.com
What is Carla Baker's direct phone number?
Carla Baker's direct phone number is +191927*****
What schools did Carla Baker attend?
Carla Baker attended University Of North Carolina At Chapel Hill, University Of North Carolina At Chapel Hill.
What are some of Carla Baker's interests?
Carla Baker has interest in My English Bulldog, Obx, Ems, Unc Sports.
What skills is Carla Baker known for?
Carla Baker has skills like P&l Leadership, Lead By Example, Competitive Business Strategies, Ems, Public Speaking, Disaster Response, Rescue, Public Safety, Cpr Certified, Building/leading High Performing Teams, Sales Operations, Business Development.
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