Partner with Product Management, Sales and Corporate Marketing to build product marketing strategies and develop content for internal and external use.

Provide services that include project management, email and social media campaign strategies, content development, presentation enhancements, and more.Forward Vision Marketing is a full service B2B marketing agency that understands technology and how to best communicate in a business-to-business marketplace. We specialize in RFID marketing, wireless technology, healthcare marketing and telecommunications marketing. Our B2B marketing services include SEO, PPC, infographics, case studies, social media, product videos, website design, press releases, white papers, product launch, market research and strategy.

Partnered with business leaders and subject-matter experts to understand business goals, develop go-to-market strategies, define competitive value propositions, support industry trade shows and webinars. Created marketing plans, solution messaging briefs, and content for multiple, simultaneous product launches, while keeping projects well organized and on track with high attention to details. Collaborated with campaign managers and corporate communications team as a liaison and subject matter expert to create and deliver integrated marketing campaigns, tailoring narratives on complex topics. • Worked closely with product management and a partnering company to develop videos and support a third-party hosted industry webinar that received extremely high campaign engagement. • Commissioned a 3rd party industry analyst to run an independent competitive study evaluating new multiport RF connectivity systems for time savings and performance. Additionally, supported an industry panel discussion that helped influence industry decision makers to trial / adopt the new design. • Engaged with technical and regional sales leads and product management to define and produce sales enablement tools and global training sessions to arm sales teams with thought leadership guidance for reaching outdoor wireless service providers on considerations when deploying 5G.• Led cross-functional teams, including vendors, in content development with technical, non-technical, and thought leadership materials produced to influence the outdoor wireless market, which included white papers, blogs and vlogs, articles, videos, eBooks, brochures, one-page flyers, web landing pages, presentations and more.• Participated in quarterly reporting readouts to business segment leadership and presented monthly and interim updates to business stakeholders on campaign progress and results, keeping communications open with business units to maintain alignment with goals and adjust marketing plans.

Teamed with business stakeholders and campaign managers to understand goals, plan tiered product launches and develop integrated campaigns. Developed messaging, content, social media plans, and sales training to strengthen brand positioning, gain market awareness, and generate demand.• Quickly created content and communication plans to capture a significant North American business opportunity for the FirstNet® first responder wireless network project, which aided in strong positioning as a leading supplier for base station antennas and contributed to considerable revenue increases over a 2-to-3-year period.• Worked closely with product management, manufacturing operations, multimedia designers, and a video crew to script and film shots in Italy to produce a high-end video, leveraging strengths in testing practices and capabilities to expand brand awareness for RF filter products, globally.• Managed internal Technology Tuesday sales training and external Product NewsFlash communication programs, continuously making improvements to processes for higher engagement and time-saving efficiencies.

Planned and led content development for solution and account-based marketing campaigns, using persona and buy cycle message mapping to audiences.• Developed comprehensive content for Tier 1 and 2 product launches, tailoring messaging and content type for early, mid, and late buy cycles to reach technical and non-technical decision makers and influencers. Content included articles, infographics, videos, brochures, blogs, case studies, white papers, webinar scripts and presentations, which were adapted by region and used globally in campaigns.• Tracked campaign reporting to establish a base to analyze performance takeaways for future considerations. • Supported sales enablement with training webinars, customer-specific ordering guides, and presentation materials.

Created and updated web content, videos, brochures, flyers, presentations, data sheets and catalogs, while also overseeing a contract technical writer for developing and maintaining product installation sheets and operation manuals. Partnered with an outside translation company to include Spanish, Portuguese and Chinese versions for select installation sheets, enhancing customer satisfaction. Led on-site video and photography shoots.

Collaborated with subject matter experts from product management and engineering to develop and update technical publications, including installation guides, operation manuals, quick reference guides, and presentation materials. Additionally, communicated software updates to clients, managed product photo shoots and display setup for facility tours.