I'm a passionate, driven and extremely consumer focused, senior brand marketer with strong commercial appreciation and understanding of seedling products through to global power brands.My recent business adventure has seen me cultivate a particular enthusiasm for start-ups and fledging brands and I’ve developed a strong understanding of the specific challenges facing this sector of the marketplace.I enjoy a classical marketing challenge, focused within the area of brand & product development, building on skills attained in previous joint sales & marketing roles. I have a rapidly growing understanding of the digital marketing playing field which absolutely fascinates me.In my various roles I have garnered a reputation for delivering growth through focused planning, consumer understanding, expert relationship building (both internal and external), and creative problem solving. I have demonstrated experience of building brands and product ranges from ideas through to concept and finished product – always concentrated towards consumer needs and wants.A proven track record for implementing strategic marketing plans, with specific success in converting international marketing complexity in to achievable local targets. I spent many years working with overseas distributors which was an amazing period that taught me a lot about the importance of being able to adapt locally to deliver what your customer wants.Enthusiastic, driven, creative and at times slightly obsessed with the ever changing ‘rules of marketing’! I only work with brands I personally love, use and believe in. I’m very lucky to have had this opportunity throughout my career.CIM qualified with 1st Class Honours Degree.
Listed skills include Brand Management, Brand Development, Product Development, Marketing Strategy, and 37 others.