Carla Wilson Email & Phone Number

As the Nature's Dream business continues to evolve, against a backdrop of challenging market conditions, we have placed a greater emphasis on growing the proportion of our business that comes from online transactions. My role has evolved to head up this specific channel.We manage D2C websites for all our brands and are continually looking for ways to improve the customer journey on these sites. We also work in partnership with our bricks and mortar grocery/high street customers to help grow their online sales for our products. We also work with key online retailers operating specifically in our health, beauty and well-being channel and I am currently leading the development of these accounts.Amazon is a key strategic partnership for us, with whom we supply all our brands direct. I manage all aspects of this relationship including ASIN generation, content creation (A+/Stores) and a wide portfolio of marketing solutions. We support all our brands with targeted sponsored activity, participate in all Amazon sales events (Prime Day/Black Friday) and regularly make use of the plethora of other marketing tools available to us on this platform.It is a constant learning curve when working with Amazon marketing, lots of trial and error to see what works for our products and brands. I regularly attend their training sessions and absolutely love it when I crack another piece of the Amazon puzzle.I am also leading the development of a new B2B site for Nature's Dream, which will enable us to provide a better service to our independent retail channel.

Uttoxeter/Manchester

Brand Management and Strategy Development for Nature's Dream's portfolio of NATURALLY BETTER Health, Beauty and Well-Being brandsNature's Dream is a privately-owned Sales, Marketing and Distribution company offering UK and Irish customers naturally-better and organic health, beauty and wellbeing products.We have a true passion for this market and our portfolio of exclusive brands includes:* Naturtint - pioneers in naturally better, gentle and effective hair colouring (www.naturtint.co.uk)* e’lifexir Natural Beauty – targeted certified natural body care (www.elifexirnaturalbeauty.co.uk)* The Patch-It Series – the original reflexology foot patch for ultimate wellbeing (www.patchitseries.co.uk)* Natura Siberica – skin, body and hair care based on ¬¬¬wild Siberian herbs and flowers (www.naturasiberica.co.uk)* Organic Shop – fun and affordable body, face and haircare products (www.organicshop.co.uk)When Brand Cloud purchased Nature’s Dream in 2014 it was largely a ‘two brand / one major retailer’ distribution business, a situation that we have worked tirelessly to re-balance over the past few years having proudly developed partnerships with many new and exciting brands which have in turn enabled us to open doors with equally exciting, established and growing retailers.Nature's Dream Ltd. is wholly owned by The Brand Cloud.

Lymm, Cheshire

Brand Cloud is a leading UK based natural and organic health, beauty, and well-being group. We aim to harness consumer interest in carefully selected, underdeveloped or new to market brands - building them to leading positions within their respective niches.As a business we strive to work with products/brands that offer the consumer a ‘more natural alternative’ - either through in-house development, acquisition or distribution partnership.We have a strong brand portfolio and our customers include national chains such as Holland & Barrett, Tesco and Waitrose, various online retailers; including direct supply to Amazon, plus 100s of independent health food and wellbeing stores across the country.I joined Brand Cloud at its inception and have worked as guardian across all of its past and present brands, both owned and managed. Brand building, marketing communications and product innovation are at the heart of my role within Brand Cloud but, as a small company who’s needs are ever changing, I enjoy the challenge of rolling my sleeves up and getting involved in all aspects of the business.As part of the shareholding team, I was involved in the groups 2014 purchase of Nature’s Dream, a strategic acquisition to add a successful distribution business to our portfolio, enhancing the route to market for Brand Cloud brands.

Skelmersdale

A private UK based owner of health and beauty brands - Batiste, Collection 2000, Jerome Russell and Fade Out.MARKETINGApplied an integrated approach to create targeted brand building materials, helping the company to regain brand control and better govern brand consistency.Identified the need for, and helped produce, bespoke culturally sympathetic marketing materials.Analysed A/S ratios, ensuring efficient use of brand development funds, identifying better opportunities and re-allocating planned spends, where necessary, for higher returns.SALESBuilt vital relationships with major distributors enabling deeper understanding of challenging market environments and therefore enabling more effective decision making.Agreed and documented targeted sales programs for key markets ensuring efficient management of financial business objectives. Responsible for circa £3m sales budget across various export markets.Simplified the product forecasting procedure, eliminating unnecessary processes, saving time and resource.

Manchester

Multi-million pound owner and manufacturer of leading consumer healthcare products including Durex, Scholl and various OTC’s.In 2010 SSL International Plc became part of Reckitt Benckiser Plc.Progressed through a series of promotions, encompassing a mix of brand and regional management roles within the Export Department, which contributed circa £20m to turnover. This role required extensive global travel offering the opportunity to experience a diverse range of countries and cultures. Key markets included; Middle East, Russia, Africa, Israel, Caribbean, Baltics & European Islands.In this secondment role I was given the opportunity to strengthen my understanding of the Export business by taking on the role of Distributor Management for some key countries and assist with developing the growth strategy for the department. In particular: Helped develop a new business planning model, simplifying the planning process for Export, saving time and resource.Executed the plan across key markets, contributing to a doubling of revenue for Export over a 3 year period.Evaluated ongoing ROI against monthly plans; reporting to the senior team to enable better business decisions.Built and maintained strong and effective relations with distributor network, assessing their capabilities versus business plan and sought out new partners where necessary.Improved relationships with challenging customers resulting in a more effective sales process.Earned many commendations from distributors for my partnership approach management style.

Manchester, United Kingdom

Entrepreneurial Brand Management role working on global power brands.Controlled a marketing budget of circa £3m.Tailored global master brand strategy and developed targeted marketing plans for diverse and culturally different countries.Led market specific new product developments and market fit analysis to maximize local performance.Managed the multi-language packaging re-launch of the entire Durex range across all Export markets.Presented strategic sales and marketing plans at company conferences of circa 400 delegates.Organised and hosted twice yearly Middle East Marketing Conferences, enabling the sharing of successful initiatives.Developed locally targetted marketing materials, including full ownership for all POS, Leaflets, Photography and Brand Guides.Guided and developed a team of two (Assistant Brand Manager and Sales Executive).Led the Durex brand activities for the Football World Cup 2010 in South Africa.Deputised for Head of Export, resolving queries and making business decisions in his absence.

Leicester, United Kingdom

Assumed the lead role in development of marketing support materials for all UK based in-store/in-restaurant ‘concepts’. Worked with various specialist agencies to develop POS, packaging & creative literature.Created & implemented product training programs for National Account Managers and ‘concept’ owners.Administered all new business set up along with existing customer promotions, logistics, warehousing and maintenance.