I'm a passionate, driven and extremely consumer focused, senior brand marketer with strong commercial appreciation and understanding of seedling products through to global power brands.My recent business adventure has seen me cultivate a particular enthusiasm for start-ups and fledging brands and I’ve developed a strong understanding of the specific challenges facing this sector of the marketplace.I enjoy a classical marketing challenge, focused within the area of brand & product development, building on skills attained in previous joint sales & marketing roles. I have a rapidly growing understanding of the digital marketing playing field which absolutely fascinates me.In my various roles I have garnered a reputation for delivering growth through focused planning, consumer understanding, expert relationship building (both internal and external), and creative problem solving. I have demonstrated experience of building brands and product ranges from ideas through to concept and finished product – always concentrated towards consumer needs and wants.A proven track record for implementing strategic marketing plans, with specific success in converting international marketing complexity in to achievable local targets. I spent many years working with overseas distributors which was an amazing period that taught me a lot about the importance of being able to adapt locally to deliver what your customer wants.Enthusiastic, driven, creative and at times slightly obsessed with the ever changing ‘rules of marketing’! I only work with brands I personally love, use and believe in. I’m very lucky to have had this opportunity throughout my career.CIM qualified with 1st Class Honours Degree.