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As a strategic marketer and client leader, I combine deep industry expertise with an innate ability to connect with clients and teams, creating long-lasting partnerships that drive growth. My strength lies in leading teams through complex challenges while maintaining a collaborative, solution-oriented environment. I thrive on breaking down silos, empowering teams, and spearheading transformational client relationships, all while aligning with business goals to elevate both the work and the people behind it.
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Vp, Client ServicesPrimacy 2021 - 2024Farmington, Connecticut, UsOversee client relationships across healthcare, higher education, manufacturing and financial services categories, ensuring the agency's work aligns with the client’s strategic goals. I lead and mentor account teams, collaborate with senior leadership, and drive the development of marketing and technology solutions that enhance both customer experience and business outcomes. I develop integrated marketing plans that drive acquisition, enhance engagement, retention and revenue growth while ensuring campaigns reflect brand values and organization objectives. I focus on client growth, building long-term partnerships, client satisfaction and positive financial outcomes. . -
Avp, Client ServicesPrimacy 2018 - 2021Farmington, Connecticut, UsLead all aspects of client relationship including on-boarding, vision and strategy development, financial forecasting and organic growth with a focus on the education and healthcare categories. Lead marketing, media and creative strategy development, user journeys and personas, creative briefing, creative development and production, website initiatives, analytics and measurement, annual account planning, financial forecasting, and account profitability.Collaborate with agency subject matter experts to ensure projects are delivered successfully and on-strategy. Manage, mentor and guide client service team members.
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Independent ConsultantConsultant 2016 - 2024Delivering strategic and executional support on a project basis for businesses and agencies. Expertise in marketing strategy, brand building and activation, digital marketing, CRM and loyalty. Skilled at developing and building relationships with clients across varied industries.
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Vp, Group Director, General ManagerEpsilon 2014 - 2016Irving, Texas, UsSenior leader at Epsilon's Ryan Partnership, the strategic/creative agency component of Epsilon, a leading global data and technology company owned by Alliance Data Systems (NYSE: ADS). Led digital and relationship marketing efforts across multiple Unilever brands and departments. Responsible for managing and delivering agency/client revenue, execution, development, measurement and optimization of campaigns as well as integration across Agency and Marketing Technology services. -
Group Account DirectorRyan Partnership Dec 2011 - Oct 2014San Francisco, Ca, UsPartnered with cross channel colleagues to introduce agency's digital capabilities to clients, expanding scope of services and driving growth in existing client base. Introduced breakthrough brand building strategies and executions in the digital channel for a CPG clients such as Unilever (Foods & Personal Care) Nestle, (Lean Cuisine, Baking) Kraft (Gevalia), MasterFoods USA (DTC Launch CocoaVia), Heineken, MeadWestVaco (Acco Brands), Pfizer (Wyeth Consumer Healthcare), AT&T Broadband. Led Agency client service team in delivering marketing and digital strategies to meet and exceed Brand objectives across all digital channels including .com, digital media, relationship marketing, social and eCommerce. -
Account DirectorRyan Partnership Jan 2007 - Nov 2011San Francisco, Ca, Us
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Management SupervisorRyan Partnership Sep 2002 - Dec 2006San Francisco, Ca, Us
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Sr. Project ManagerRyan Partnership Dec 2000 - Aug 2002San Francisco, Ca, Us
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Sr. Client Manager, Partner MarketingPriceline Webhouse Club May 2000 - Nov 2000Aalborg, Dk, Dk -
Director, National AccountsBranddirect Marketing Jun 1998 - May 2000
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Sales Associate, Business Unit ManagerDonnelley Marketing Jun 1992 - Apr 1998
Carla Johnson Skills
Carla Johnson Education Details
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University Of Connecticut School Of BusinessMarketing -
University Of Connecticut School Of BusinessMarketing
Frequently Asked Questions about Carla Johnson
What is Carla Johnson's role at the current company?
Carla Johnson's current role is Strategic Client Services | Marketing Strategy, Digital and Omnichannel experiences, Team Leader and People Champion.
What is Carla Johnson's email address?
Carla Johnson's email address is cj****@****hip.com
What is Carla Johnson's direct phone number?
Carla Johnson's direct phone number is +120337*****
What schools did Carla Johnson attend?
Carla Johnson attended University Of Connecticut School Of Business, University Of Connecticut School Of Business.
What skills is Carla Johnson known for?
Carla Johnson has skills like Integrated Marketing, Digital Marketing, Relationship Marketing, Digital Strategy, Email Marketing, Marketing Strategy, Mobile Marketing, Direct Marketing, Brand Development, Social Media Marketing, Interactive Marketing, Online Advertising.
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