I pride myself in being the perfect combination of a strong planner and intuitive creative. A hybrid asset, using both the left and right powers of the brain. 5 years’ in the corporate events and exhibition sphere, along with 11 years’ agency experience, has built and development my skills and expertise in both management and creative direction. These years have seen me, develop successful creative concepts and experiences for blue chip client accounts and brands, whilst managing large teams and projects, in order to implement them. I believe change in everything is important, and nothing excites me more than a good challenge to bring more experience. I enjoy bringing a plan to the table, and building it into one that is injected with not only creativity, but a strong strategy.
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DirectorMogul MediaJohannesburg, Gp, Za -
DirectorMogul Media Dec 2020 - PresentJohannesburg Metropolitan Area -
Show DirectorComic Con Africa Oct 2020 - PresentCity Of Johannesburg, Gauteng, South Africa -
Show DirectorComic Con Africa Oct 2019 - PresentJohannesburg Area, South Africa -
Creative StrategistHitchhike - Strategic Lab Of Creative Consultants Nov 2016 - Oct 2019Johannesburg Area, South AfricaI consult as a Creative Strategist: Past and Current projects include:2018 - 2019 Reed Exhibition: - Comic Con Africa - Concept Creation for new event experiences,- KidsCon Concept and implementation of Concept into Project roll out, Marketing plan, Social Content plan & Sponsorship campaigns and activation concepts, - Project Management on Business of Gaming Conference, - Production and Project Management on VS Gaming Tournaments, Reed Exhibitions: - Comic Con Africa - Creative and Production Management of VS Gaming Tournaments, and Comic Con Africa Production. - FIFA Festival: Event & Production Consultant for Reed Exhibitions. Turnkey Event and Production Management of VS Gaming FIFA Festival. Concept Design, Experience Design, Branding Plan and implementation.Standard Bank CIB: Concept development for internal campaign2016 - 2017 Standard Bank - CIB 5 month Internal Service Initiative Campaign: Concept Development and Implementation- Audience Client Service execs and leadersStandard Bank IT - Implement a launch for a new learning programme that is geared for technical leadership. - Audience IT Executives & Tech LeadersStandard Bank IT - Women in IT Event: Managed full event from event design, experience and implementation. Global Entrepreneur Network- Global Entrepreneur Week, & Launch of GEN centre with Richard Branson: Turnkey Event and Production Management, Event design, production, content creation.JB Marks Education Expo - Management of the roll out and onsite event production and management. -
Creative Account Director And Client Service LeadGreat Scott Nov 2013 - Nov 2016Johannesburg Area, South Africa- Operational Lead of the Company and Head of client management.- Overseeing the full creative and planning process on all client activations, projects and accounts. - Financial management of all client accounts.- Ensuring all clients objectives are briefed into the team and managing the full process from conception to completion. - Ensuring that opportunities for new business are developed, pursued and converted.- Working closely with the account managers & creative department, to define strategy and provide support.- Managing all pitches and new business activity, ensuring optimum productivity and success.- Mentor business managers within the company, supporting them in the management and success of their projects and improving client satisfaction and account retention.- Ensuring the company generates measurable business returns for it clients -
Production DirectorThe Tuckshop Brand Feb 2011 - Nov 2013Greenside, JohannesburgHead of the Event and Creative Production Department. - Managed the team of Production Managers and Key Account Managers. - Managed and controlled all Job/Client Budgets. - Managed traffic between Production and the Creative department. - Client Management and Liaison - Budget presentations to Clients - Comprehensive Budget Management: the department budget and financial forecasts- Brand Development Other duties include but not limited to; - Onsite management of Project Team and ensuring clients objectives were delivered, whether Film/Ad Shoots, Corporate Video Shoots, Entertainment and Show Production, - Visual communication or Design - coordinating and managing the client objective from implementation to completion- Supplier management.
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General Manager: Event DivisionThebe Exhibitions And Projects Feb 2007 - Feb 2011Johannesburg Area, South AfricaGeneral Manager of the Events Division;I led a team of Project Managers, in managing all clients projects and events. Duties included but were not limited to;- Management and Control of division budgets - Concept and Experience Creation on projects, - Proposal Writing- Formulating and managing all project budgets- Client management and liaison- Overseeing team performance
Carla Massmann Skills
Carla Massmann Education Details
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DamelinBusiness Management -
CtiComputer And Information Sciences And Support Services -
Eunice Girls High
Frequently Asked Questions about Carla Massmann
What company does Carla Massmann work for?
Carla Massmann works for Mogul Media
What is Carla Massmann's role at the current company?
Carla Massmann's current role is Director.
What schools did Carla Massmann attend?
Carla Massmann attended Damelin, Cti, Eunice Girls High.
What are some of Carla Massmann's interests?
Carla Massmann has interest in Social Services, Children, Economic Empowerment, Environment, Education, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Carla Massmann known for?
Carla Massmann has skills like Marketing And Communications, Client Focused, Budget Management, Marketing Strategy, Event Management, Management, Account Management, Live Events, Project Management, Proposal Writing, Social Media Marketing, Experience Design.
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