I am an experienced entrepreneur and business leader with a strong foundation in media, finance, sales, and marketing. Over the years, I have held pivotal roles across various industries, from overseeing press and media activities at a major newspaper to managing business operations as a company owner. My career has been defined by my ability to lead high-performing teams, develop innovative strategies, and drive growth across different sectors.As the CFO and Co-Founder of Translateory, I oversee all financial operations, sales strategies, partnerships, and business expansion efforts, ensuring the company's continued success and growth. Previously, I held leadership positions in media, serving as Director of a major newspaper, where I managed editorial teams, PR, and strategic partnerships, as well as Chief Writer, where I shaped the content and narrative direction. My work as a Radio Writer and Moderator also gave me valuable experience in engaging audiences and mass communication.My entrepreneurial background extends to owning various companies, where I managed team operations, resources, and client satisfaction, further honing my skills in negotiation, business development, and resource management.I specialize in building and nurturing long-term partnerships, negotiating high-value deals, and leading businesses to new heights through innovative sales and marketing strategies. My passion for media, coupled with my expertise in finance and business growth, drives me to continuously push boundaries and deliver impactful results.
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Cfo And Co-FounderTranslateoryCraiova, Dj, Ro
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Cfo & Co-FounderTranslateory 2020 - Present- Lead all financial planning, analysis, and budgeting to ensure the company’s profitability and financial health during rapid growth phases.- Oversee the sales strategy and operations, driving revenue growth through strategic partnerships and new market entry.- Manage investor relations, handling negotiations, presentations, and securing investments to support company expansion.- Guide company-wide marketing efforts to align with business growth objectives, ensuring strong brand presence and customer acquisition.- Develop business development efforts to expand Translateory into new regions, enhancing our global footprint.- Collaborate with the CEO on long-term business strategy, positioning Translateory as a leader in the language services industry.- Direct and optimize all financial reporting, ensuring compliance with international standards while facilitating informed decision-making.
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Senior Director Of MarketingAnabasis Advertising 2015 - 2020Craiova, Dolj, România- Lead the creative development process across all campaigns, ensuring alignment with client goals, brand vision, and marketing objectives.- Oversee diverse marketing initiatives, including direct, digital, and physical advertising campaigns, delivering impactful results on time and within budget.- Manage political campaign strategies and communications, aligning messaging with public sentiment and driving successful outcomes for political clients.- Collaborate with cross-functional teams—designers, writers, media planners—to develop cohesive advertising solutions that resonate with target audiences across all platforms.- Direct the creation of physical advertising products, such as billboards, print media, and other materials, ensuring quality and budgetary requirements are met.- Lead public relations efforts, shaping the agency's communications strategies, enhancing brand reputation, and securing positive media coverage.- Build and maintain strong relationships with clients, stakeholders, and partners, ensuring smooth collaboration and long-term success for campaigns.- Manage marketing budgets and analyze performance metrics, providing actionable insights to optimize future campaigns and maximize ROI.
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Company OwnerProfessional Clean 2005 - 2012Craiova, Dolj, RomâniaAs the owner of the cleaning services company, I managed all aspects of operations, from team management to resource allocation. My focus was on optimizing workflows, ensuring high service standards, and maintaining client satisfaction. I led the coordination of cleaning teams, oversaw scheduling, budgeting, and supply management, while fostering a productive and efficient work environment. My role was strategic, ensuring that the business ran smoothly, met client expectations, and delivered exceptional service without personally engaging in the cleaning work.
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Executive DirectorPrima Ora 2006 - 2008As the Director of a major media newspaper, I was responsible for overseeing all press and media operations, ensuring the publication maintained its editorial integrity, reach, and influence. My role involved managing the editorial teams, ensuring high-quality content across print and aligning media strategies with the newspaper’s vision and market trends. I supervised the entire production process, from news reporting to feature articles, while also handling external communications and public relations. Additionally, I worked closely with advertisers and stakeholders to secure partnerships and collaborations, driving the newspaper's financial growth and ensuring its position as a leading voice in the industry.
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Marketing SpecialistGazeta De Sud 2002 - 2004Craiova, Dolj, România -
Marketing AssistantMedia Sud - Radio Sud 1997 - 2002Craiova, Dolj, România
Carla Mic Education Details
Frequently Asked Questions about Carla Mic
What company does Carla Mic work for?
Carla Mic works for Translateory
What is Carla Mic's role at the current company?
Carla Mic's current role is CFO and Co-Founder.
What schools did Carla Mic attend?
Carla Mic attended Universitatea „spiru Haret” Din București, Universitatea Româno-Americană Din București.
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