With 25 years of experience in Marketing, I focus on transforming business needs into actionable products and services that enhance customer journeys and satisfaction. My expertise includes brand awareness, trade marketing, retail visual merchandising, public relations, and events, with experience at companies like Itaú Unibanco, Sephora Brazil and Mexico, adidas Brazil, and Panvel Pharmacies.With a design background, I use methodologies like design thinking, futures studies, and trend hunting to foster innovative solutions. My 11 years at Unibanco were pivotal in developing a strategic business vision, where I launched co-branded and private label cards with key players in the Brazilian market. I also established the VIP segment for credit cards, introducing Brazil's first Mastercard Black, focusing on customer experience, services and engagement creating a new market segmentation.Working at Sephora in Brazil and Mexico deepened my understanding of brand importance and bold customer experiences. I restructured the marketing department to support rapid growth, opened key stores, launched the Beauty Club loyalty program, and led disruptive brand awareness initiatives like the Beauty Run, “the most beautiful race in Brazil.”My three years in Mexico provided invaluable international experience. I shaped operations, opened stores in Cancun, Monterrey and Guadalajara, launched e-commerce, and participated in global product launches such as Fenty Beauty.We transformed Sephora Mexico into a reference for diversity through a marketing campaign inviting all Mexicans to embrace their beauty without judgment, through the movement #somospartedealgohermoso, which remains part of the brand's storytelling.My diverse experiences, combined with creativity and systemic thinking, equip me to develop and elevate businesses through effective marketing strategies, time management, and empowering cross-functional teams.Interests: I am passionate about developing brand strategies, go-to-market plans, and visual merchandising focused on customer journeys across retail and online channels. I also have an interest in service design, future studies, and innovation. I value opportunities to leverage my experience for positive and sustainable contributions to organizations and individuals.