Carla Parga Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

ZiYou é uma startup que oferece equipamentos fitness por assinaturas e conteúdos esportivos via aplicativo próprio para treinamento em casa. Com mais de 20 mil assinantes, a empresa captou R$ 20 milhões em 2023, com investidores como a Bertha Capital e a Multi (antiga Multilaser).

São Paulo

ZiYou é uma startup de assinatura de equipamentos esportivos e aulas On Demand, fundada em 2020. A empresa teve crescimento exponencial alcançando uma base de mais de 10 mil assinantes em menos de 2 anos de operação.Nesta posição como Gerente de Marketing, tive a oportunidade de trabalhar diretamente com Marcio Kumruian - fundador da Netshoes e apontado como um dos principais empreendedores digitais do Brasil.Fui responsável por desenvolver e operar a área de marketing com objetivo de: . Desenvolver a marca seu planejamento estratégico e de posicionamento (Branding). Definir estratégias de divulgação para conhecimento da marca e do serviço (Brand Awareness);. Funil de Marketing completo: Atração, Consideração, Conversão - vendas e retenção (Growth Strategies); . Relacionamento e retenção de clientes através de estratégias de CRM. Marketing de Produtos Físico - equipamentos esportivos; . Marketing de Produto Digital - aplicativo com conteúdos e aulas On Demand;Principais KPIs da área: Awareness, engajamento, Tráfego, Conversão, LTV, Churn, CAC, ROI. Como gerente de marketing também atuei em conjunto com a área de desenvolvimento de produtos tech (PMO, UX, Devs Front/Back end), encontrando melhores modelos e iniciativas de otimização para relevância do aplicativo e do site nos públicos-alvo.Pude contribuir também com soluções nas áreas de logística e atendimento, com objetivo de garantir a boa experiência dos clientes em todo a jornada com o serviço ZiYou contratado (estratégias de Customer Success).Gestão de um time multidisciplinar formado por 5 pessoas.Controle do orçamento da área. Reporte direto para o CEO da companhia Marcio Kumruian.

São Paulo, Brasil

Sales team training (about 900 employees) for commercial sales dates. Content development for Life by Vivara and Vivara, marketing campaigns in order to increase the purchase amount for each costumer. Projects developed for the company in a period of 3 months.

São Paulo

Led the development national brand communication plan. In charge of project planning and campaigns development for Digital, Public Relations and launch Events (for consumers, journalists and influencers). Managed supplier’s activities and marketing team to ensure the communication alignment with the consumer’s touchpoints: CRM, Digital, PR, VM and Trade. Developed different and customized strategies for franchisees. Negotiated celebrities and led the 2020 national campaign development. Adjusted Brazil’s commercial calendar with merchandising team for releases and promotion periods. Analyzed metrics and results, compiling data from the marketing area for monthly meetings with the regional team in Baltimore (USA), and with Panama. Managed the budget for the marketing department.

São Paulo - Sp - Brazil

In charge of communication development and all disclosure strategies for the company and the 9 brands in the portfolio, focusing on B2B and B2C brand awareness. Served as main point of contact with the Cartier Latin America office, located in the U.S. to align the content for Cartier Lunettes collections exposure in Brazil. Content development for proprietary digital channels and PR plans for earned media through press, influencers, celebrities and athletes. Managed the activities carried out by press offices and social media agency teams. Responsible also for developing the national media plan (online and offline media). Negotiated with suppliers and celebrities contracts. Managed the budget the area. Aligned product messaging with current stock with merchandising team. Responsible for pre-production of advertising campaigns, launch events, briefing and guide materials development.

São Paulo - Brazil

Managed fashion, jewelry, cosmetics, accessories and footwear clients and accounts. Accountable for developing the PR plan and projects. In charge of monthly presentations and reports to clients focusing on the ROI. Prospecting and relationship management with market leads and main stakeholders to feature the client’s, brands, products and collections. Managed of the production processes and press attendance in showrooms and stores. Events and special projects development: creative seeding plans, sales pitch strategies and newsletters development.

São Paulo - Brazil

Retail fashion business. Accountable for the trend and market research, definition, and developing Galtus Brand. Responsible for the full brand plan considering the schedule and market launch: product importation, inventory, logistics, communication/ storytelling, and sales projection based on the market sector analysis. Coordination and direction of the creative photo shooting campaign. Also accountable for the negotiation and follow up of importation logistics of products, definition, and picking of the collection’s assortment followed by market trends and consumers desire. Responsible for introducing the brand and the new collection in showrooms and POS to bring new clients B2B. In charge of monthly sales analysis and performance to deliver and present to corporate structure.

São Paulo - Brazil

Head of daily content articles development related to fashion trends, lifestyle, and woman’s behavior. Manager and monitor of the social media content and interactions. Responsible for analyzing the performance and results to create new strategies and to maintain the engaged audience.

São Paulo - Brazil

Developed the technical content to the products merchandised, for the consumer’s best knowledge during shopping, increasing conversion rate and decreasing returns. Worked with daily metrics and constant improvement of the site communication.

São Paulo - Brazil

Accountable for briefing and negotiation with press offices to articulate the product insertion in magazines TVs and fashion shows, managing the processes of returns and logistics. In charge of product selection according to each pitch angle and construction the looks processes with the stylist, for further presentation to the vehicles’ fashion editors approval. Worked with vehicles from main national publishers such as Abril and Globo Conde Nàst, besides marketing campaings such as “O Boticário” and fashion shows. Worked with big national designers and brands – André Lima,Alexandre Herchcovitch, Glória Coelho; international brands - D&G, Armani, Dior, Louboutin; and jewelry: Rolex, Tiffany & Co, Dryzum, Carla Amorim, others.

Innovative Project Management

Marketing, Especialização

Moda, Bacharelado

Among the subjects taught in the course, i opted to work around Marketing and Brand Management to development of my conclusion work (TCC)..

Digital Metrics, Marketing

Marketing Digital

Mídia Digital Estratégica, Marketing

Leadership Programs In English - Tim Frazier Dmin.

Gerenciamento De Marcas De Luxo, Marketing, Lecionado Por Suzane Strehlau

Jump Education, Digital Marketing

Roi - Comunicação, Gestão De Marketing, Curso Livre

Hilaine Yaccoub, Análise Do Comportamento Aplicada, Workshop

Escola São Paulo | Lecionado Por Sabina Deweik, Curso Livre

Ipp - Instituto De Psicologia Positiva | Dra Lilian Graziano, Curso Livre

Escola São Paulo | Lecionado Pela Jornalista Carolina Vasone, Curso Livre

Dress Code International Aici, Curso De Formação

Lecionado por Silvana Biancchini

Ministrada Por João Braga, Curso Livre

Moda, História e Cultura.