Carla R. Email and Phone Number

• Healthcare marketing expertise as a product marketing manager and revenue marketing leader (enterprise healthcare software, medical devices, patient marketing, consumer products)• Develop and execute successful multi-touch, integrated demand generation programs – including digital ads, account based marketing programs, content syndication, tradeshows, webinars, email• Deep expertise in developing differentiated positioning and messaging, driving awareness and thought leadership, creating buying personas and creating relevant content • Managed multiple product launches, developed value proposition and business/go-to-market strategy • Ability to easily grasp and translate technical and clinical information into compelling marketing campaigns• Expertise in a cross-functional environment developing and marketing technical and innovative products (software and medical device)• Experience developing a deep understanding of customer needs/requirements through market research, face-to-face meetings, consultations and analysisSpecialties: Field Marketing, Product marketing, Healthcare Software, B2B Software, Healthcare, Biotech, Marketing, Consumer and Patient Marketing