Carla Sands Email and Phone Number

• Produced and directed $2M+ in digital content production annually for multiple brands across business sectors• Project-managed end-to-end ideation, creative development, and implementation for multi-channel marketing campaigns, with a career track record for maintaining on-strategy, on-time, and under- budget productions • Account management that fostered collaboration and strategic alignment to identify impactful initiatives and tailored business solutions to elevate clients' brand• Established, nurtured, and retained loyal client relationships with dozens of Fortune 500 companies, resulting in a 100% retention• Led creative and collaborated with cross-functional teams through various stages of creative content production• Led meetings and project kick-offs with in-house production teams to present ideas, determine deliverables, develop agendas, assign roles, and monitor performance • Assisted fundraising efforts, aiding marketing campaigns and events• Analyzed market research, trends, projections, and innovations to execute creative and strategic messaging consistent with clients’ strategy, positioning, and brand standards • Led strategic and creative development of production for large-scale corporate events and conferences, attracting over 6,000 participantsKey Clients Include: Fashion/Beauty: Victoria’s Secret, & Co., Bath & Body Works, American Eagle, AVON, BeautycounterConsumer Packaged Goods: P&G (Secret and Old Spice), Abbott Nutrition Finance/Insurance: JPMorgan Chase & Co, Nationwide InsuranceHealthcare & Human Services: OhioHealth, OSU Medical Center, The James Cancer Hospital and Solove Research Institute, Dorothy M. Davis Heart & Lung Research Institute, Nationwide Children’s Hospital, Glaucoma Research Foundation, Navicor Group, YWCA Columbus, Prevention Action AllianceManufacturing: Greif, Anchor Hocking Education: McGraw Hill

• Led short and long-term project planning and implementation of production workflow cycle• Worked collaboratively with cross-functional teams, both internally and externally• Created buy-in and shared vision with senior management on creative concepts in support of events and marketing• Communicated production plans and priorities with partners and oversaw content production • Managed brand standards in all aspects of production• Built long-lasting customer relationships

• Served as Production Assistant to the Director and assisted in planning, facilitation, executing and managing video production • Developed and maintained production schedules, including rehearsal, production, and postproduction calendars • Managed freelancers and production budgets.• Sourced talent