Carla Simpson Email and Phone Number

Identified areas of opportunity for existing pricing staff and adjusted the roles and responsibilities to tie-in with goals of the company. Built cross-functional relationships to maximize work flow efforts and profit opportunities. • Helped WorldPac achieve $1B in Sales in year two of employment.• Developed and implemented promotional campaign pricing.• Identifies gross profit opportunities on OES and Aftermarket car parts through opportunity assessment and tactic development.• Developed brand tiering, gaping and common item grouping process and implementation.• Works closely with Information Technologies to enhance in-house price optimization and pricing systems including review for implementation of Zilliant.• Bridged gap between Sales and Pricing staff through collaboration to ensure pricing is optimal by market, customer, and brand.• Identified unique price areas by territory.• Drove change of historical best practices to improve profit and team effectiveness

Directed staff of up to 65 pricing managers, supervisors, analysts, and specialists. Created and oversaw the implementation of pricing strategies to maintain competitive and financial goals for 1,500+ stores. Managed retail strategies for total company, primary focus on NorCal, Vons, Denver and Phoenix Divisions. Collaborated with category management and retail marketing teams to develop and implement pricing strategies. Identified, initiated, and implemented projects which increased overall sales and profits. Mentored, trained, and developed pricing managers on staff. Delivered superior customer service to the stores and internal teams. Developed standard operating procedures for all positions within the department. Instituted training processes, manuals, and classes for analyst and specialist positions. Key contributions included:• Establishing price area review to deliver increased sales/profits in all Safeway divisions..• Launching new company-wide price area adjustments to boost sales by $12M+ in a single year.• Re-designing price-check process to deliver $1.3M cost reduction.• Improving bill-out gross margin in all assigned divisions and categories.• Project management and leadership on creation/launch of successful promotional campaigns.• Development/implementing “Pricing University” to ensure most up-to-date training.• Winning key performance awards.

Created Perishable Pricing Manual for Meat pricing. Utilized meat yield charts in order to set optimal retails for all each cut of meat. Trained price check teams on proper price check performance for different meat cuts and produce items. Created pricing tactics for Meat and Produce to meet and maintain sales, profits and competitive targets. Trained all division Perishable Pricing Managers on new perishable pricing guidelines and procedures.

Beginner, Intermediate and Advanced Motorcycle classroom and range training and instruction.

Pricing Specialist and Analyst positions:Customer Service to Phoenix division store File Maintenance Clerks. Set promotional and regular retails for all Phoenix division stores. Store level experience: Managed retail price changes for total store, Managed Candy and Spice category - stocking and order writing, Cashier and department support. New store scan verification team, developed processes and procedures which helped the team deliver 100% scan accuracy.