Carla Singleton Email & Phone Number

Franklin, Tn, Us

As Director of Business Development (DBD) for the Western Region's Treatment Placement Specialists® (TPS) team provides leadership through coaching and staff development throughout the West Region encompassing California, Washington State, Oregon, and Hawaii to offer pathways to treatment for clients, vetting community agencies, and treatment programs. Working within the Acadia network of residential treatment centers and specialty programs develops strategies to attract and serve existing clients and identify and drive new business. Leads strategy development for the West Region and drives overall performance, management, and compliance of the TPS. Through strategic business development and planning processes, serves as a high-value liaison between leadership, referring partners, and the West Region TPS team to improve the overall experience of the business development and strategic planning process as well as collaborating with CEOs of Behavioral Health Programs throughout the nation. Develops the strategic framework for Acadia's Treatment Placement Specialists® throughout the organization and behavioral health community by cultivating relationships with professional referral sources, clinicians, and therapists while engaging organizations to attract new business opportunities while meeting revenue and growth goals and expanding strategic partnerships throughout the region.

Mississauga, Ontario, Ca

Provide strategic and operational leadership and formulate framework, plans, and operational standards to link a standalone short-term residential therapeutic program with an independent Charter Middle School. Direct initiatives to meet licensing requirements as mandated by Community Care Licensing, Department of Mental Health, Los Angeles County Department of Children & Family Services, and the State of California. Recruited physicians and clinical professionals to ensure a high level of clinical competence. Manage a $1.5M budget, mentored 4 direct reports, and 8 indirect reports. Secured STRTP License from the State of California and initiated multi-year contract with Los Angeles County Department of Children & Family Services. Created and conduct market assessment to identify and evaluate medical staff expertise to ensure compliance with Department of Health and Department of Children & Family Services. Steered strategic business planning and project management process to ensure appropriate referral processes and accountability are in place to ensure compliance with County and State requirements. Provided consultative expertise to evaluate and support the efficacy of building in-house and community-based medical and mental health practices to support foster children living in dorms.

Duarte, Ca, Us

As an award-winning business development, multi-channel marketing and operations professional with 20 years of experience, I want to apply my expertise in branding, strategic business planning, corporate marketing, and internal/external communications to the next challenge. For blue-chip enterprises in diverse segments, I’ve delivered efficiency, savings, and ROI thanks to strong management, team-building, and collaboration skills, driving projects from concept to implementation. These notably include revenue-generating product/service launches and CRM programs where I led teams in achieving outstanding targeted audience response rates.

Los Angeles, Ca, Us

Managed a team of 11 marketing and graphic design specialists responsible for brand and positioning of all products; production of all collateral, health ed, marketing materials and website communications for 10,000 physicians, 1.4M members, and stakeholders throughout the L.A. County network. Led planning, oversight and contracting for $10M annual budget. Developed and executed all marketing plans including Medi-Cal; Family Resource Centers; Medicare DSNP/Duals Pilot – within Centers for Medicare/Medicaid guidelines; Affordable Care Act and Healthy Families transition to Medi-Cal. The programs focused on multilingual/multicultural communities utilizing ethnic radio, TV, Out of Home, digital campaigns including; email push/pull; text messaging; and, internet radio. Developed and managed multi-million dollar Request for Proposals. Selected Accomplishments:• Launched L.A. Care’s first successful commercial product/branding launch under Covered California. The launch exceeded enrollment projections by more than 300%.• Led Sales team through tools and resources utilized by the Independent Agents who were critical in the enrollment process.• Provided marketing and branding leadership to support the State of California’s Duals Pilot in collaboration with HealthNet. This effort included Market Research.- Developed and executed Provider Round-tables to initiate a dialogue with fee-for-service physicians in anticipation of the Duals Demonstration Pilot (Cal-MediConnect).• Composed Annual Medi-Cal Marketing Plan’sDeveloped and managed the trademark process for all branded L.A. Care product/service lines - L.A. Cares About Your Heart™; L.A. Cares About Diabetes™; and L.A. Cares About Asthma™ – a national Environmental Protection Agency award winner. Composed and produced 5 Quarterly Newsletters (multiple languages) by-product, to optimize engagement, branding, and retention.Managed physician/provider communications to ensure physician engagement.

Renton, Wa, Us

Billion dollar healthcare organization includes hospitals, a high school and a medical foundation; Manage corporate marketing and communications functions for the medical foundation overseeing 170 physicians and 33 clinical care locations. Developed business development plans for each site in conjunction with Regional goals for revenue and volume growth. Conceptualized and executed medical foundation brand strategy including logos and all collateral materials. Implemented physician profile cards for each site to brand foundation and physician expertise while building rapport with prospective patients and with plan carriers. Managed all foundation brand development/management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and marketing. Selected Accomplishments:Developed a narrow network of Tier one providers to provide 10k Providence California employees with cost savings benefits for using physicians within the network. Executed marketing plan in support of this effort.Conceptualized and executed a web portal for the medical foundation to transform previously "disjointed" approach into a comprehensive medical foundation site with enhanced interactivity and greatly improved search capacity. This provided the organization with an effective marketing and communication tool that benefitted both physicians and patients.Initiated comprehensive marketing plan to grow brand awareness through e-Campaigns, Cable TV advertising and all direct mail methodologies.Enhanced payer mix at all sites through identification of key targetsStabilized volumes at key business sites including expansion of geographic footprint within the provider network.Led market launch of 2 new medical groups including 40 physicians and 8 new care sites. Identified growth opportunities, developed and implemented marketing and business development plans to support them.

Led, enhanced and improved business development methodology for a 313 bed, inner city medical center. Developed physician strategies for recruitment, managed care contracting plans and led day-to-day work processes of 3 business development/marketing and sales professionals. Managed all internal and external programmatic and administrative marketing and PR efforts. The business development team consistently met organizational strategic growth and business revenue goals.Selected Accomplishments:Grew managed care admissions by 27% through a concentrated focus on development of key Medicare providers and successful negotiation of favorable contracts with key payers and plans.Developed framework for Women's Health Center which was to be in collaboration with a major East Coast teaching institution. This effort included a building project, service line development, physician recruitment and comprehensive market research and development.Conceptualized and executed focus group process for prospective users made up of downtown Los Angeles female executives, upscale users and physician participants.Reinitiated a relationship with an alienated physician group to develop a comprehensive Urgent Care model for downtown Los Angeles businesses. The goal was to initiate relationship with major employer groups to assist with enhanced staff productivity due to the convenient, cost-effective medical care available to them close to work.This effort was heavily marketing throughout the downtown community through large employer groups and positioned as a desirable employee benefit

The first hospital in the Long Beach Area; Developed and executed marketing and business development plans for the medical center and its 6 clinical care sites. Managed a team of 8 business development, marketing, public relations and service line professionals. Initiated a vigorous public relations campaign that created opportunities to highlight physicians, groups and programming unique to St. Mary. Developed physician recruitment and retention strategic plans that expanded numerous service lines while consistently enhancing revenues.Selected Accomplishments:Established a Talbert Medical Group patient care pod to increase volumes for key service offerings. This effort brought Talbert to St. Mary and assisted with growing lives and increasing volumes.Developed comprehensive on-boarding plan/process ensuring provider access to strategic health plan contracts- ensuring volume growth in must-have consumer/provider markets.Successfully initiated and managed the development of a Neurosurgery service line including marketing positioning, collateral development and service line branding. This effort resulted in a 30% increase in admissions/procedures.Successfully recruited a well-known GI group to enhance profitable GI volumes and expand service line to include an Endoscopy Center.Consistently pitched and placed mainstream and cable news stories in support of business development and marketing strategies. Raised awareness of St. Mary's Medical Center through year over year community survey measurement data.

Us

Provided consultative leadership for this major Southern California healthcare provider. This effort resulted in the expansion of the groups geographic footprint beyond the South Bay through Inglewood, Culver City, West Los Angeles to connect it to the vibrant Downtown Los Angeles market. Led the strategic business planning process including selecting and recruiting key providers to join the West Los Angeles IPA.Selected Accomplishments:Successfully collaborated with Region One Business Development and Contracting leadership to build a new West Los Angeles IPA with more than 30 providers.Identified and executed health plan contracts with 30 providers resulting in a successful start-up IPA.Brokered a relationship with Brotman Medical Center which assisted them with successfully exiting bankruptcy while providing Healthcare Partners with a strategic hospital location to grow lives in key geographic market.

Us

Directed business development and all sales activity for this 300 bed investor-owned community hospital. Months into my tenure, the facility declared bankruptcy and my role was pivotal in physician retention and maintaining relationships with physician leadership and the community-at-large. Developed and executed the first marketing/communications plan the facility had in place for many years.Selected Accomplishments:Successfully collaborated with Region One Business Development and Contract leadership of Healthcare Partners to build a new West Los Angeles IPA which assisted Brotman with emerging from bankruptcy.Initiated relationship with Centinela Hospital leadership to move profitable Rehab group and practice to Brotman upon learning they were closing the program. The entire operation was moved seamlessly and marketed aggressivelyRecruited a major Cardiology group to the facility to support and grow the respected cardiac service line.Tactical tools: eMarketing, radio advertising, website development/enhancement and social media Expanded marketing and business development efforts to recruit and retain Bariatric Surgeons and patients. Bariatric Surgery was a profitable service line with well respected outcomes without a comprehensive marketing and business development plan. The program was able to maintain its volumes despite the bankruptcy.Re-established relationships with the City of Culver which had been fractured over the years.

Controlled business development and strategic sales planning for a $241M national healthcare organization. Managed the day-to-day business processes for 10 business development, marketing and community outreach professionals.

Master Of Arts, Organizational Management/Process Improvement L

Bachelor Of Arts, Journalism

Bachelor'S Degree, Journalism