Carla Stephens Email & Phone Number

Sacramento, Ca, Us

South San Francisco, Ca, Us

Elevate your therapeutics with cutting-edge screening services using 3D tumor microenvironment models from Cypre! We offer precise analytics and a streamlined process for actionable insights—from contracting to comprehensive data reports in 45 days!

Menlo Park, California, Us

Tucson, Arizona, Us

While at CEDR, I lead the marketing team to recreate the brand voice from fear based to empowering mentor based messaging changing the trajectory of lead generation and sales conversion. I built the marketing first inbound style marketing engine that moved MQLs to SQLs. About a month into the new role, I took over the business development program and developed a system to bring in higher qualified leads through our partners by learning to speak to each partner's community needs to generate leads. I finally took over the sales department in Q4 2021. Most of the transformation had already been put in place by the changes in marketing, and this allowed me to be even closer to the sale and create the marketing needed to solve the sales need.

I'm a skilled commercial leader with 20+ years experience in the life science and biotech industries specializing in inbound and content marketing and sales strategies to connect with the scientific buyer. With several years of leadership experience across multiple marketing and sales functions; my sweet spot is developing simple and effective action plans and executing on them. Having cross-functional experience, I know the right questions to ask. The passion I bring to every project results in unsurpassed work that drives revenue.

San Diego, Ca, Us

Nucleus Biologics is a San Diego-based supplier of premium cell culture products for biotech and pharmaceutical companies throughout North America. The company feeds scientific breakthrough by partnering with the source and redesigning the traditional cell culture products supply chain for greater transparency and superior quality. Nucleus Biologics’ premier product offering is an exceptionally low-viral load, Australian-based fetal bovine serum (FBS) that is consistent, traceable to a single source, characterized and provides stable supply and pricing. Numerous other product offerings are planned throughout 2017. Visit us on Facebook, LinkedIn, Twitter, and at nucleusbiologics.com.

Carlsbad, Ca, Us

At BrainSpores, we believe that life science marketing and sales is ready for a fundamental shift. It will no longer be a domain of vertical in-house agencies familiarized by MadMen, but rather a dispersed society of creatives, independents, and professionals. Focused by tasks and goals, not a 40-hour workweek. The gig economy is about to meet the life science industry. BrainSpores provides life science companies access to an amazing collection of brainpower, skills, and intellect, that is ready to spread new ideas and successes.

San Diego, California, Us

I led the marketing team and we transformed marketing from a sales support function to a demand generation engine going from an average of 5 marketing leads per quarter to over 50 sales ready leads per month.Accomplishments:-Turned marketing "features" into benefits.-Rebuilt website.-Launched 2 new product brands (Cobra and xTIP).-Implemented ratings and review programs.-Used good reviews in content marketing and not so good reviews to help guide product refinement.-Created different types of content to move buyers from awareness to purchase.-Hired and trained a product manager, content manager, marketing operations manager and a sales support specialist.-Developed the Biotix Sustainability Story.

Waltham, Ma, Us

I led a team of 5 Regional Market Development Managers supporting the Molecular and Cellular Biology Division in North America. Accomplishments:-Led 5 market development managers in the Americas responsible for $6.5B - $7.5B revenue targets.-Maintained market growth hitting plan.-Responsible for all marketing deployed in North America including developing quarterly training for sales teams aligned with marketing campaigns.-Implemented demand generation and revenue marketing tactics.

Waltham, Ma, Us

Responsible for marketing the flow business in the Americas. That was my title and formal responsibility, but the reality is, the flow business was really struggling with a marketing position, so my manager pulled me into a short term demand generation project with the qPCR team. These successes lead to a promotion.Project and accomplishments: -Goals: prove demand generation and marketing automation techniques and drive revenue for an instrument at end of product lifecycle.-Led the content marketing side of project to drive sales ready leads. -Launched in Q3 2011 and by end of Q4 2011 achieved best quarter sales ever for instrument family.

Waltham, Ma, Us

Transformed the sales in this business from flat to nice double digit growth and Q2 2011 saw the 6th consecutive quarter of the BBS business unit making double digit growth. This success was commented on in the Q2 2011 quarterly earnings call.Other accomplishments:-Built and lead a technical sales team to support the generalist sales team.-Turned the generalist sales team from detesting the business to excited to sell the Dynabeads products. -Gave the confidence to the product managers and R&D team to be able to strongly compete with the top competitor.-Developed comprehensive content strategy to drive awareness and leads.

Bergisch Gladbach, North Rhine-Westphalia, De

-Built the North America marketing strategy for the cell isolation products and flow cytometry reagents.-Launched the second generation autoMACS.-Preformed market analysis of the flow market for the up and coming launch of the MACSQuant flow cytometer. -Lead the trade show strategy for North America. -I was also tasked with piloting email marketing.

Bergisch Gladbach, North Rhine-Westphalia, De

Instituted professional quoting system prior to moving to the field. in the 5 1/2 years in sales, I made Presidents Club 4 times. In the 1.5 years that I did not make it, I still achieved over 20% growth in my accounts and with an adjustment for my largest account shutting down, over 40% growth.

Bergisch Gladbach, North Rhine-Westphalia, De

Successfully launched the autoMACS Magnetic Cell Separator. Took it from a lifetime estimated sales of 500 U (hit this number before moving into sales) to over 2000 U by the time I left the company. Initiated the instrument services program and the sample product program. Started the sample program, database mining and testing the new marketing medium of email as part of the instrument launch.

Bachelor Of Science - Bs, Biology, General

Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Biology

Associate Of Arts - Aa, Biology/Biological Sciences, General

Bachelor Of Science - Bs, Biology, General