Directed and implemented strategic marketing initiatives to boost the organization's brand visibility, increasing social media engagement by approximately 40%. Managed Pi Beta Phi’s Instagram and TikTok platforms which consisted of meeting strict deadlines, creating weekly content, and working closely with a marketing team to expand the chapter’s network. Researched various advertising methods and allocated the public relations budget to support community outreach, event management, and promotional efforts. Successfully executed social media strategies and the use of graphic design applications (Canva, Adobe Photoshop) to promote the sorority’s philanthropic initiatives.

Managed and grew social media accounts across multiple platforms while collaborating with a group of like-minded individuals. Planned and executed social media content with strategies to increase engagement and brand awareness.

Developed biweekly content on various platforms like TikTok and Instagram to advertise brand partnerships with Social Lite and Casa Del Ray; regularly generating 8,000+ impressions per post. Led a team of 5 brand ambassadors and served as the main point of contact for sponsorship, ensuring effective communication with affiliate companies. Received 50 branded products to create visually appealing campaigns tailored toward university students, utilizing graphic design applications like Canva and Adobe Photoshop. Conducted and engaged with participants at social events; exceeding projected attendance of over 300 people through campus-wide promotion of the Mosea app.

Created the 2023 newsletter that was given to all employees, partnered companies, friends, and family. Clients include RBC, Scotiabank, BMO, Amazon, Pepsi, Home Depot, Canadian Tire, Air Canada, Longo’s, WestJet, and many other notable companies. Designed the 2023 Belmont Concrete Christmas Card using Adobe Photoshop and InDesign.

Mentored a group of 30 young women throughout Western University Formal Recruitment. Provided unbiased and extensive levels of support throughout the process for potential new members. Mediated conflicts and served as a leader during my time as a Rho Gamma.

Facilitator of open houses who led tours for prospective pupils, addressed their questions, and shared personal experiences gained from my time at VC.