Influencer Marketing & Partnerships Specialist
CurrentCollaboration with the Social Media team to develop engaging and strong social media strategies.Coordinate the selection of brand-aligned profiles for significant in-store events.Identification and connection with influencers and content creators relevant to COCUNAT's target audience.Negotiation with influencers and UGCs, defining pricing, contracts, deliverables, and timelines.Management of content creators in the following markets: Spain, Italy, France, Germany, the United Kingdom, and the United States.Planning and execution of influencer marketing campaigns to achieve specific objectives, such as product launches, promotions, and brand strategies.Collaboration with cross-functional teams, including marketing, creative, and product development, to integrate influencer activities into overall marketing strategies.Monitoring and analyzing the performance of influencer campaigns, generating regular reports, and providing insights to stakeholders.Utilization of data and analysis to measure the impact of influencer marketing strategies and optimize actions for better results.
