Carla Bastos Da Fonseca Email and Phone Number
Carla Bastos Da Fonseca work email
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Carla Bastos Da Fonseca personal email
Carla Bastos Da Fonseca phone numbers
Senior Executive, Passionate about Management, Marketing and Strategy, with more than 20 years of experience in creating, developing and implementing high-impact marketing strategies. Over the years, my work is distinguished for contributing to business growth and brand visibility by creating winning strategies with high performance, efficiency and results-driven approach. Recognized as "Top 10 Women Leading the MarTech Revolution in 2023" by CIOLook Business Magazine, I develop and lead integrated marketing strategies, such as branding and lead generation campaigns, content marketing, digital marketing, event management, social media and press media. Agile leader with strong interpersonal skills and organizational savvy to lead, navigate and support change. Strong commitment to innovation and differentiation with a result-oriented drive and performance management.Expertise:- Global Marketing & Communication Strategies- Strategic Thinking and Results-Driven - Complex Project Management- Lead Generation and Brand Awareness Strategies- Digital Marketing & Social Media Strategy- Creative & Media Agency Management- Budget Definition & Management- Complex Campaign Design - Team Leadership- Budget Definition & Management
Kybora
View- Website:
- kybora.com
- Employees:
- 14
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Global Marketing ManagerKybora May 2024 - Present
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Vice PresidentApbi Portuguese Association Of Business Intelligence May 2023 - May 2024 -
Chief Marketing Officer (Cmo)Bi4All Oct 2016 - Apr 2024Lisbon Area, Portugal- Team Leadership: 6- Develops and leads the marketing strategy and team, and ensuring the maximization of the return on the strategy implemented in terms of brand awareness, lead generation and business opportunities- As part of Board Member, contribute to define overall vision and set the organization strategic plan and setting company onpath to business success- Develops brand awareness and lead generation campaigns in different communication channels and to different buyer… Show more - Team Leadership: 6- Develops and leads the marketing strategy and team, and ensuring the maximization of the return on the strategy implemented in terms of brand awareness, lead generation and business opportunities- As part of Board Member, contribute to define overall vision and set the organization strategic plan and setting company onpath to business success- Develops brand awareness and lead generation campaigns in different communication channels and to different buyer personas- Content Marketing strategy such as blog articles, eBooks, customer success stories, PR, and design aligned with the buyer personas for assertive campaignsand impactful results - Website management, landing pages and content optimization- Social media strategy aligned with the purpose and business objectives- Market, competition and sales analysis to identify the opportunities and threats- KPIs analysis and development of performance reports and results- Managing annual budget to maximize the ROI on marketing spend Show less -
Marketing & Communication SpecialistAccenture Apr 2016 - Sep 2016- Definition and execution of marketing and communication plan- Management and events organization- Digital marketing, social media and website management - Campaigns creation and development- Communication management with design and creative agencies - Responsible for recruitment marketing and Alumni -
Marketing & E-Commerce ManagerForever Magik Oct 2014 - Mar 2016- Member of the founding team of the e-Commerce company: From the conception and creation of the image, to the elaboration and implementation of the marketing, operational, sales and business development strategy.- Responsible for the growth of the company's turnover and coordination of negotiations and partnerships.- Website management, content and development of marketing and advertising actions and campaigns- Market analysis, competition, sales and P&L- Brand communication… Show more - Member of the founding team of the e-Commerce company: From the conception and creation of the image, to the elaboration and implementation of the marketing, operational, sales and business development strategy.- Responsible for the growth of the company's turnover and coordination of negotiations and partnerships.- Website management, content and development of marketing and advertising actions and campaigns- Market analysis, competition, sales and P&L- Brand communication, digital marketing and social media Show less -
Marketing ManagerMicrostrategy Jan 2010 - Oct 2014- Responsible of creation, development and executing the marketing strategy for Portugal, Angola & Mozambique and ensure the maximization in term of lead generation, sales results and brand awareness- Organization, planning and execution all events and PR activities and drive higher awareness and participation and consequent increase the opportunities and sales generated- Developing marketing collaterals: brochures, newsletters, marketing campaigns, customer success stories and press… Show more - Responsible of creation, development and executing the marketing strategy for Portugal, Angola & Mozambique and ensure the maximization in term of lead generation, sales results and brand awareness- Organization, planning and execution all events and PR activities and drive higher awareness and participation and consequent increase the opportunities and sales generated- Developing marketing collaterals: brochures, newsletters, marketing campaigns, customer success stories and press releases- Execute all campaigns in a closed-loop methodology and hands on experience with CRM and marketing automation tools - Coordination the activities of digital marketing, social media, media and public relations agency, business development and design - Market, competition and sales analysis to identify the opportunities and threats - KPIs analysis and development of performance reports and results - Managing local budget to maximize the ROI on marketing spend Show less -
Marketing CoordinatorMicrostrategy Dec 2006 - Dec 2009
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Business Communication ConsultantC&C - Consultores De Comunicação, Lda Jan 2002 - Nov 2006- Defining and executing the business communications strategies of different areas and worldwide customers- Organize and coordination events with customers and press- Coordination of all activities with journalists and ensure the best possible press coverage - Reports of quantitative and qualitative of press, television and radio- Optimization and budget control
Carla Bastos Da Fonseca Skills
Carla Bastos Da Fonseca Education Details
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Degree In Business Communication
Frequently Asked Questions about Carla Bastos Da Fonseca
What company does Carla Bastos Da Fonseca work for?
Carla Bastos Da Fonseca works for Kybora
What is Carla Bastos Da Fonseca's role at the current company?
Carla Bastos Da Fonseca's current role is Global Marketing Manager at KYBORA.
What is Carla Bastos Da Fonseca's email address?
Carla Bastos Da Fonseca's email address is cb****@****egy.com
What is Carla Bastos Da Fonseca's direct phone number?
Carla Bastos Da Fonseca's direct phone number is +351 21 726*****
What schools did Carla Bastos Da Fonseca attend?
Carla Bastos Da Fonseca attended Ipam, Instituto Superior De Comunicação Empresarial.
What skills is Carla Bastos Da Fonseca known for?
Carla Bastos Da Fonseca has skills like Marketing Management, Lead Generation, Marketing Strategy, Direct Marketing, Marketing, Marketing Communications, Email Marketing, Business Intelligence, Digital Marketing, Event Management, Public Relations, Advertising.
Who are Carla Bastos Da Fonseca's colleagues?
Carla Bastos Da Fonseca's colleagues are Eva Wen, Roger Pelaez, Diana Silva, Tim Goldschmidt, Francisco Hidalgo.
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