Carla Bastos Da Fonseca Email & Phone Number

Lisbon, Portugal

Lisbon Area, Portugal

- Team Leadership: 6- Develops and leads the marketing strategy and team, and ensuring the maximization of the return on the strategy implemented in terms of brand awareness, lead generation and business opportunities- As part of Board Member, contribute to define overall vision and set the organization strategic plan and setting company onpath to business success- Develops brand awareness and lead generation campaigns in different communication channels and to different buyer… Show more - Team Leadership: 6- Develops and leads the marketing strategy and team, and ensuring the maximization of the return on the strategy implemented in terms of brand awareness, lead generation and business opportunities- As part of Board Member, contribute to define overall vision and set the organization strategic plan and setting company onpath to business success- Develops brand awareness and lead generation campaigns in different communication channels and to different buyer personas- Content Marketing strategy such as blog articles, eBooks, customer success stories, PR, and design aligned with the buyer personas for assertive campaignsand impactful results - Website management, landing pages and content optimization- Social media strategy aligned with the purpose and business objectives- Market, competition and sales analysis to identify the opportunities and threats- KPIs analysis and development of performance reports and results- Managing annual budget to maximize the ROI on marketing spend Show less

- Definition and execution of marketing and communication plan- Management and events organization- Digital marketing, social media and website management - Campaigns creation and development- Communication management with design and creative agencies - Responsible for recruitment marketing and Alumni

- Member of the founding team of the e-Commerce company: From the conception and creation of the image, to the elaboration and implementation of the marketing, operational, sales and business development strategy.- Responsible for the growth of the company's turnover and coordination of negotiations and partnerships.- Website management, content and development of marketing and advertising actions and campaigns- Market analysis, competition, sales and P&L- Brand communication… Show more - Member of the founding team of the e-Commerce company: From the conception and creation of the image, to the elaboration and implementation of the marketing, operational, sales and business development strategy.- Responsible for the growth of the company's turnover and coordination of negotiations and partnerships.- Website management, content and development of marketing and advertising actions and campaigns- Market analysis, competition, sales and P&L- Brand communication, digital marketing and social media Show less

- Responsible of creation, development and executing the marketing strategy for Portugal, Angola & Mozambique and ensure the maximization in term of lead generation, sales results and brand awareness- Organization, planning and execution all events and PR activities and drive higher awareness and participation and consequent increase the opportunities and sales generated- Developing marketing collaterals: brochures, newsletters, marketing campaigns, customer success stories and press… Show more - Responsible of creation, development and executing the marketing strategy for Portugal, Angola & Mozambique and ensure the maximization in term of lead generation, sales results and brand awareness- Organization, planning and execution all events and PR activities and drive higher awareness and participation and consequent increase the opportunities and sales generated- Developing marketing collaterals: brochures, newsletters, marketing campaigns, customer success stories and press releases- Execute all campaigns in a closed-loop methodology and hands on experience with CRM and marketing automation tools - Coordination the activities of digital marketing, social media, media and public relations agency, business development and design - Market, competition and sales analysis to identify the opportunities and threats - KPIs analysis and development of performance reports and results - Managing local budget to maximize the ROI on marketing spend Show less

- Defining and executing the business communications strategies of different areas and worldwide customers- Organize and coordination events with customers and press- Coordination of all activities with journalists and ensure the best possible press coverage - Reports of quantitative and qualitative of press, television and radio- Optimization and budget control

Post Graduation In Marketing Management

Degree In Business Communication