Carla Biddau

Carla Biddau Email and Phone Number

Strategy Pharmaceuticals - Global Pipeline Portfolio Management @ Bayer
Germany
Carla Biddau's Location
Germany, Germany
Carla Biddau's Contact Details

Carla Biddau work email

Carla Biddau personal email

About Carla Biddau

Carla Biddau is a Strategy Pharmaceuticals - Global Pipeline Portfolio Management at Bayer. She possess expertise in international marketing, fmcg, brand management, market analysis, trade marketing and 20 more skills. She is proficient in Greek and German. Colleagues describe her as "Carla is an excellent professional with a deep knowledge of the pharmaceutical market and the key drivers to the success of a brand. Carla works as a team keeping in mind the views of other people and departments to ensure the success of the brands under her responsibility. The truth is very easy to work together with her. Carla establish always a monitoring aimed at achieving the best results of the strategies applied. Carla is a good leader, having the professional respect from her team, the result is that everybody works oriented and engaged in the same direction, the success. For me it has been a pleasure working together and would not mind returning to do." and "Carla performed really well during her time as project manager in our company. She showed strong commitment and delivered results in time and quality. She showed also good intercultural skills and built good partnership with other departments and colleagues. I recommend Carla for any marketing or project management position."

Carla Biddau's Current Company Details
Bayer

Bayer

View
Strategy Pharmaceuticals - Global Pipeline Portfolio Management
Germany
Website:
bayer.com
Employees:
92872
Carla Biddau Work Experience Details
  • Bayer
    Strategy Pharmaceuticals - Global Pipeline Portfolio Management
    Bayer
    Germany
  • Bayer
    Strategy Pharmaceuticals - Global Portfolio Management
    Bayer Mar 2022 - Present
    Berlin, Germany
  • Bayer - Global Marketing Operations
    Associate Director, Global Competitive Insights Lead
    Bayer - Global Marketing Operations Mar 2013 - Mar 2022
    Berlin Area, Germany
    Responsible for developing strategic insights into competitors’ intentions to help senior management make faster and better decisions. Led dedicated cross functional teams to assess competitive insight implications and activation within a > 2Bn€ Euro portfolio. Led scenario planning process to assess market events, defined appropriate CI tools and investments, and coordinated primary and secondary CI deliverables. Supported the global planning process by highlighting strategic gaps against competitive threats and leading future looking assessments on current competition, expected innovations, and potential M&A scenarios.
  • International University Of Japan
    Guest Speaker At The International University Of Japan
    International University Of Japan Jan 2023 - Present
  • Reckitt Benckiser
    Senior Brand Manager Global And Local Brands
    Reckitt Benckiser 2010 - 2012
    Barcelona Area, Spain
  • Ssl International
    Group Brand Manager
    Ssl International May 2008 - Dec 2010
    Barcelona Area, Spain
  • Dr Oetker Italy
    Junior Product Manager
    Dr Oetker Italy Sep 2006 - Apr 2008
    Verona Area, Italy
  • Dr. Oetker Ibérica, S.A.
    Project Manager
    Dr. Oetker Ibérica, S.A. Jun 2007 - Nov 2007
    Barcelona Area, Spain
  • Lexmark International Srl
    Marketing Assistant
    Lexmark International Srl May 2006 - Sep 2006
    Milan Area, Italy
  • Gillette Group Italy - Milan
    Marketing Assistant
    Gillette Group Italy - Milan 2004 - 2006
    Milan Area, Italy
  • Europrgroup - London
    Account Executive Assistant
    Europrgroup - London Mar 2004 - May 2004
    London, United Kingdom
  • Holt Renfrew
    Internship
    Holt Renfrew Sep 2002 - Nov 2002
    Toronto, Canada Area

Carla Biddau Skills

International Marketing Fmcg Brand Management Market Analysis Trade Marketing Marketing Segmentation Brand Equity Consumer Goods Product Development Consumer Insight Retail Category Management Food Innovation P&l Responsibility Advertising Strategic Brand Positioning Media Quantitative Research Qualitative Research Mass Market P&l Management Healthcare Personal Care Competitive Gaming

Frequently Asked Questions about Carla Biddau

What company does Carla Biddau work for?

Carla Biddau works for Bayer

What is Carla Biddau's role at the current company?

Carla Biddau's current role is Strategy Pharmaceuticals - Global Pipeline Portfolio Management.

What is Carla Biddau's email address?

Carla Biddau's email address is ca****@****ail.com

What skills is Carla Biddau known for?

Carla Biddau has skills like International Marketing, Fmcg, Brand Management, Market Analysis, Trade Marketing, Marketing, Segmentation, Brand Equity, Consumer Goods, Product Development, Consumer Insight, Retail Category Management.

Who are Carla Biddau's colleagues?

Carla Biddau's colleagues are Praveen Kumar Varakavi, Wenchao Li, Hesham El Khouly, Fernando Hernandes, Ayhan Karalök, Berk Demir, Dr. Guido Heinrichs.

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